https://etracker.de

etracker | The Google Analytics alternative 'Made in Germany'etracker analytics is the European alternative to Google Analytics for successful & legally compliant online marketing without data loss.etracker | The Google Analytics alternative 'Made in Germany' Skip to content etracker etracker Features Back Functions Dynamic drill-downs Behavioral segments Scrollmap Campaign tracking and conversion sync Store behavior Live journeys and content BI and Data Warehouse Sync Setup for marketers Consent Manager Tag Manager etracker Services Training and consulting - tailored to your company and your goals learn more Learn how to get the most out of your data with etracker. learn more Prices Knowledge Back Etracker knowledge Video tutorials Knowledge academy consulting Documentation Whitepaper Online marketing in tourism needs reliable data Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website . Learn more Why etracker Back Why Etracker? Data protection by etracker Consent-free and legally compliant etracker vs. Google Analytics etracker vs. Matomo Analytics We make data protection-friendly web analysis possible without data loss.Olaf Brandt, Managing Director etracker Start now Agencies Support Contact us Login En English De Deutsch Analytics without data loss Consent-free web analytics, tag and consent management for higher ad return and more conversions. Start now Register for a live demo now Analyze data with a clear conscience Independently tested & certified Consent-free: GDPR & TDDDG-compliant CookielessSession Tracking Made & Stored in Germany etracker functions Professional data analysis in simple DashboardThe interactive dashboard gives you a quick overview of the performance of your website and campaigns. Test 30 days free of charge Onsite analysisRecognize the top content, which paths visitors take, which actions they take and much more. Test 30 days free of charge Store analysisMeasure all steps from product lists to product detail pages, watch lists and shopping baskets to orders at category, item or even variant level. Test 30 days free of charge UX analysisScrolling processes are automatically recorded and the results projected onto your web pages in order to directly identify optimization potential. Test 30 days free of charge Marketing analysisTracking and attribution for all marketing activities provides insights into the performance of the individual channels and campaigns along the customer journey. Test 30 days free of charge App analysisCapture usage without consent, also in accordance with the guidelines for iOS and Android apps. Test 30 days free of charge Our modules Tag, consent & data management from a single source The practical all-in-one solution simplifies the legally compliant use of all website and marketing technologies. Get all the insights you need to increase campaign success and website conversions. About the functions of etracker analytics Simply control etracker and third-party tags and integrate maps or YouTube videos in a compliant manner. More about the etracker tag manager Your cookie banner is set up with just a few clicks and automatically linked to your tags. More about the etracker consent manager The most important functions at a glance Reporting Dynamic drill-downs Uncover relationships of any dimensions in several levels Read more Segmentation Behavioral segments Create and analyze your own segments with flexible conditions and rules Read more User behavior Scrollmap See how many users scroll how far and for how long, projected directly onto your web pages Read more Performance Marketing Campaign tracking and conversion sync Keep an eye on all channels, campaigns and ads and upload conversions to Google Ads & Co. Read more Data Pipelines BI and Data Warehouse Sync Simply connect raw data or share reporting data in Looker Studio, Power BI & Co. Read more Tagging Setup for marketers Measure events, conversions, funnels, segments without touching the source code of the page Read more Real-Time Live journeys and content Track individual sessions and journeys in real time or find the content that is currently most in demand Read more ECommerce Store behavior Analyze shopping funnel and product range including check-out, vouchers, internal search, teasers and promotions Read more The comparison etracker is the perfect Google Analytics alternative Source: etracker Consent Benchmark Study Nov 2023 With etracker, up to 99% of all visits and conversions can be recorded with full data protection compliance compared to Google Analytics. Learn more Contact us Do you have questions about etracker analytics? Monday to friday 10-16 o’clock Jonas Tietge sales@etracker.com +49 40 55 56 59 54 Send email Please call me back Book appointment What our customers and partners say Lisa Reißig, omnichannel management Volksbank Kassel Göttingen eG The implementation of etracker led to improved data quality and quantity, enabling the bank to design its web presence and customer interactions in a targeted and successful manner. Eva Babilon, Performance Marketing Ryzon GmbH […]All in all, we recommend etracker as a reliable and privacy-friendly solution for website analytics, especially as an alternative to GA4. Dana Schlünzen, Head of MOPO+ and Digital Analytics Morgenpost Verlag GmbH […] A flexible tool that delivers reliable figures and is easy to use. Good data quality is essential for the editorial team and also for the marketing of our website[…]. Armin Larndorfer, Head of Web Analytics & Optimization Klickimpuls GmbH For us, etracker analytics is an indispensable tool in our agency portfolio. Matthias Rötters, Managing Director netzhonig DIGITALAGENTUR GmbH The entertaining course shows you in a very practice-oriented way what comprehensive possibilities etracker offers. Dominik Neuner, Managing Director Moalach e.U. The all-in-one solution from etracker has completely convinced us to be able to optimally support our customers. See etracker in action Webinar: Introduction to etracker analytics Gain an insight into the most important reports and functions using real website data. Registration 30-minute webinar Videos: Product tour and tutorials Step-by-step instructions for getting started and in-depth seminars on the most important functions. Watch videos Tracking is our passion Our tools make it fun to better understand your own users and create successful marketing. Why etracker? Answers to the most frequently asked questions Why do I not need consent for etracker analytics?In order to be able to use web analytics services in accordance with the current guidance of the German supervisory authorities in a legally compliant manner without the need for consent, the TDDDG and GDPR require that analytical cookies are not used and that the data is verifiably processed in the mildest possible form under the overriding legitimate interest of the website operator. This is guaranteed with etracker analytics. Why does etracker analytics not require cookies?Thanks to the session token method, all interactions can be assigned to a visit even without reading device data. At the same time, a hash procedure with a random value that changes daily ensures that users are not permanently assigned without consent. How complex is the integration on my website?For the most common store and content management systems, this can be done in just a few minutes using a plugin. But even with manual integration, you usually only need the standard tag and the data protection notice via copy & paste. The rest of the setup is usually done in the application and can be implemented in one to two days – provided, of course, that you know which elements and conversion steps are to be tracked. Can I control my ads with etracker?etracker analytics offers comprehensive campaign and customer journey tracking to analyze success. The URL parameters can be easily configured and saved using the link generator. For marketing platforms such as Google, Meta and TikTok, static links are of course not used, but simply suitable variables are used. The data can also be transferred to the platforms via conversion upload. The etracker tag manager is simply used for remarketing. What is the main advantage over Google Analytics?Since etracker analytics can also collect data in a legally compliant manner without consent, companies are spared legal risks, data loss or extrapolations. The integrated tag and consent management makes marketers’ work much easier and avoids errors. If you have any questions, experienced experts will be happy to help and look forward to a personal exchange. Contact us Do you still have questions? Then get in touch with us. Whether on technical, functional, commercial or data protection topics. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *e-mail *How can we help? *Individual captcha * = WebsiteYour data is transmitted in encrypted form.Send message Contact us Jonas Tietge sales@etracker.com +49 40 55 56 59 54 Send email Please call me back Book appointment YouTube X LinkedIn Instagram More about consent and web analytics?Follow us! Stay up to date with the etracker newsletter! Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.E-mail address *Sending By clicking on "Submit", I confirm that I have read the privacy policy and expressly accept it. Our services are aimed exclusively at entrepreneurs within the meaning of § 14 BGB. No services are provided for consumers within the meaning of § 13 BGB. etracker Prices Services Tag Manager Consent Manager Dynamic drill-downs Behavioral segments Scrollmap Campaign tracking and conversion sync Store behavior Live journeys and content BI and Data Warehouse Sync Setup for marketers Knowledge Video tutorials Knowledge academy consulting Why etracker Data protection by etracker Consent-free and legally compliant etracker vs. Google Analytics etracker vs. Matomo Analytics The company Jobs Press GTC AVB Imprint Privacy policyenusen-US1726914017https://etracker.de

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