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Zeta Global - CDP and Marketing Technology CompanyZeta Global empowers businesses with cutting-edge data-driven marketing solutions. Harness the potential of AI-driven insights and customer engagement.Zeta Global - CDP and Marketing Technology Company Skip to content One Platform Sub Menu Toggle One Platform The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI). Zeta Marketing Platform ZMP Data Management CDP Messaging ESP Activation DSP How We Help Sub Menu Toggle How We Help Create individualized experiences and drive outcomes throughout the customer lifecycle. Customer Acquisition Unlock paid and owned channels to reach and acquire new customers at scale. Customer Growth Grow the value of your customers over time with unique individualized experiences and next best actions fueled by predictive AI. Customer Retention Retain customers longer by anticipating churn and using Zeta’s intelligence to shift attitudes and change behavior on the fly. Omnichannel Marketing Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels. Data & Identity Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible. Agile Intelligence Data and AI come together to deliver true customer intelligence and solve complex business problems with unprecedented speed and scale. Who We Help Sub Menu Toggle Who We Help We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth. Brands Agencies Publishers Why Zeta? Sub Menu Toggle Why Zeta Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack. The Zeta Advantage Zeta Data Intelligence Zeta Results Zeta Economic Index Resource Center About Sub Menu Toggle About Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently. Our Story Partners Leadership Locations Contact Us Life at Zeta Our Virtues Job Openings Investors Press & News ZMP Login Request A Demo ZMP Login Navigation Toggle Request A Demo Search Zeta to acquire LiveIntent LiveIntent, a leader in people-based marketing, will enhance Zeta’s identity resolution, expand publisher monetization, and accelerate growth in mobile and retail media.  Learn More The AI-powered event of the year is now on demand Missed Zeta Live '24 or just want to re-experience all its magic? Watch it on demand wherever and whenever you'd like. Watch Now Track Consumer Behavior the Zeta Way The Zeta Economic Index is now live. View consumer behavior and its impact on the health of the U.S. economy. Visit Index A Leader in Forrester Wave: Email Marketing Service Providers, Q3 2024 Highest possible scores received in 13 of 22 categories, including Vision, Artificial Intelligence, Personalization, Legacy Tech Integration, and Roadmap View Report We are Zeta: the AI-Powered Marketing Cloud We unify identity, intelligence, and activation to create better experiences for consumers and better results for brands. Our Story Unlock The Power of Generative AI Imagine having your most pressing marketing questions answered by analyzing trillions of proprietary data signals, instantly. ZOE is now available within the Zeta Marketing Platform. Intelligence Know and Grow Your Customers from A to Zeta Connect with consumers at every stage through memorable and measurable omnichannel experiences that power business growth. Explore CDP Designed For Marketers, Built For Results Why use legacy providers? The ZMP is purpose-built to simplify complex marketing by combining identity, intelligence, and activation into a single platform. Zeta Marketing Platform Pause/Play News: Zeta Global to Acquire LiveIntent in Highly Accretive Transaction  Zeta has entered into an agreement to acquire LiveIntent! Consistent with our focused and disciplined approach to M&A, LiveIntent meets all four of our cited M&A principles. Namely, it is a complementary platform we can seamlessly integrate into the Zeta Marketing Platform within six months. This acquisition is immediately accretive to earnings and priced at a highly attractive Adjusted EBITDA multiple of ~16x. Read More Empowering Our Clients to Acquire, Grow, and Retain Customers with EfficiencyToday hundreds of brands across a variety of industries use the Zeta Marketing Platform. 12.7B+ Unique global identifiers 1T+ Content consumption signals per month 235M+ People in the United States 950+ Interest and intent audiences Power Your Customer Growth The Zeta Marketing Platform is built to solve your most critical business challenges—such as driving higher marketing ROI, mastering data complexity, and creating omnichannel experiences—always delivering you with better results. One Platform Data Management Create individualized experiences and drive better results throughout the customer lifecycle Messaging Deliver personalized email marketing at scale with one of the industry’s leading email solutions Activation Maximize the power of paid media to drive customer acquisition and loyalty at scale Creating Solutions For: Customer Acquisition Customer Growth Customer Retention Omnichannel Marketing Data & Identity Agile Intelligence “ "A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution." - Alejandro Cremades “ “Brands are interested in software providers such as Zeta, Adobe Inc. and Salesforce.com Inc. because they offer a suite of services for different types of marketing, which is easier to manage than having to sign up for different tools from different vendors…“ - Sahil Patel “ "Reference customers say to expect a partnership, not just a software company with Zeta." - The Forrester Wave: Email Marketing Service Providers, Q3 2024 Explore Our Latest Insights & Resources Articles Better Together: Zeta and Merkle Elevate Customer Relationships Through Precision Marketing Articles Progress Over Perfection: Realizing Value Post-CDP Implementation Videos Zeta Live 2024 Videos Media 2030: Navigating the Future of Content & Technology Videos “I Curse You with Joy” featuring Tiffany Haddish Videos Personalized: Customer Strategy in the Age of AI Videos AI-Powered Slam Dunk: The Business of Shaq Videos The Future of Brand Influencers & Brand Advocacy Videos From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO Videos Quantum Wellness: A Journey into Meditation and the Body with Deepak Chopra and Poonacha Machaiah Top Stories, Top of Your Inbox Subscribe to our newsletter with resources and insights only Zeta can provide. Thank you for joining our newsletter! Experience It Yourself Schedule a demo of the Zeta Marketing Platform or another solution with our experts, or contact us for more information. Request A Demo Contact Us Stay In The Know Get fresh marketing insights delivered right to your inbox. Thank you for joining our newsletter! One Platform One Platform Data Management Messaging Activation How We Help How We Help Customer Acquisition Customer Growth Customer Retention Omnichannel Marketing Data & Identity Agile Intelligence Who We Help Who We Help Brands Agencies Publishers Why Zeta? Why Zeta? The Zeta Advantage Zeta Data Intelligence Zeta Results About About Our Story Partners Leadership Locations Resource Center Press & News Case Studies Life at Zeta Investor Relations English Français Español English (United Kingdom) Privacy Policy Privacy Choices Acceptable Use Policy UnsubCentral® English Français Español English (United Kingdom) © 2024 Zeta Global Corp. Close Button Demo Thanks for your interest in Zeta. To see a demo please complete the form. Thank you! Your request has been sent. We will be in touch with you shortly. Back to Current Page Read our Featured Articles Reports Building a True Business Case for Your CDP: Why Use Cases Matter Articles Precision, Personalization, and Predictive Powerenusen-UShttps://zetaglobal.com

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