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Carlton & United Breweries (CUB)Carlton & United Breweries is the most iconic beer company in Australia, with origins dating back to 1824Carlton & United Breweries (CUB) Toggle navigation About Leadership Brewing Heritage Sustainability Our brands Careers Graduate Programs Why CUB? Search & Apply News Contact News The latest from Carlton & United Breweries 13 Sep AUSTRALIAN FOR BEER: FOSTER’S CLASSIC RETURNS TO SHELVES Read Article 29 Aug Australia’s best bartender revealed Read Article 13 Aug The Big Cold Beer to give Big Leg Up Read Article 31 Jul AUSTRALIA’S FAVOURITE BEER LAUNCHES A NEW PREMIUM LAGER Read Article 15 Jul Hard Rated launches Alcoholic Lemon Lime Zero Sugar Read Article 25 Jun Hunt for Perfect Serve Set to Shake up the Competition Read Article 27 May Cascade flows at 200th birthday celebrations Read Article 01 May Asahi Beverages partners with South Australian distillery Never Never to shake up (and st... Read Article 22 Apr Beer lovers rejoice as Cascade’s fresh hop beer heads to the mainland Read Article 27 Mar Taste the Dark Side – Vodka Cruiser Unveils Vodka Cruiser Cola Read Article our brands Australia's most innovative and diverse portfolio View all Careers Being the best beer company starts with finding and developing the best people Learn on the job and jump in the deep end Set ambitious goals, grow and make an impact Demonstrate flexibility and adapt to new environments Search open roles Existing applicant login heritage Carlton & United Breweries is the most iconic beer company in Australia, with a history dating back to 1832 1832 1854 1864 1870 1887 1907 1930s 1931 1939 1958 1967 1972 1988 2004 2010 2018 2020 Peter Degraves creates delicious alternative to imported liquor using pristine Tasmanian ingredients In the early 19th century there were very few breweries in Australia, so people drank expensive imported brands from England or ‘rot-gut’ liquors - said to send men mad. Peter Degraves was a fixer - he devised a way to divert fresh water to Hobart town and even submitted plans for improving a Hobart jail during his incarceration there in 1826. Although these two plans failed, Degraves’ plans for a brewery that produced ‘genuine beer … beer that cannot be excelled in this colony’ succeeded and Cascade Brewery Co. was born in 1832. Degraves used the sparkling fresh mountain water from the cascades as well as Tasmania’s quality hops to create the first great Australian beer. Cascade Brewery Co. was born in 1832 Thomas Aitken discovers how to quench a hard earned thirst In 1854 Thomas Aitken founded the Victoria Brewery and became famous for his award winning bitter ales, brewed to provide refreshment in the harsh Australian climate. Aitken’s Victoria Bitter Ale quickly became a popular drink for thirsty miners drawn to Victoria during the gold rush. The Clydesdales at the Victoria Brewery, 1870 Immigrant Edward Latham buys a brewery in Carlton and founds an empire Latham didn’t have any brewing experience but he knew a good opportunity when he saw one, so he bought the Bouverie St operation in 1864 and renamed it Carlton Brewery. For his head brewer, Latham hired Gisborne-born Alfred Terry who had the magic touch when it came to brewing palatable, bright and clear beer which preserved well. Terry’s lighter colonial beers were much easier to drink in the Australian heat than the heavy European imports and soon barrels of freshly brewed Carlton Ale were being transported by Clydesdale to hotels throughout the city. The Carlton Brewery, circa 1867 The Carlton Brewery Fire Brigade becomes a community leader In the 19th century, most buildings in Melbourne were made of wood and although fires were common, there was no official fire brigade. Carlton Brewery decided to pitch in and quickly developed a brigade made up of volunteer brewery workers. The Carlton Brewery Fire Brigade was one of Melbourne’s best and most efficient - it’s said that they could have an engine horsed and ready within 40 seconds of the fire alarm sounding. The brigade was also innovative - brigade leader and head brewer Alfred Terry invented a safer type of ‘jump sheet’ to break the fall of people jumping out of the windows of burning buildings. Carlton Fire Brigade No. 5 Station The Foster Brothers pioneer the concept of a cold beer on a hot summer day In 1887, New York-born brothers William and Ralph Foster used an innovative engine-powered refrigeration process to brew Foster's Lager and store it for 60 days at 1.6 degrees Celsius, which aided fermentation. Foster’s Lager premiered in Melbourne on 1 February 1889 (the city’s hottest month). In an ingenious marketing ploy, any hotel that agreed to sell Foster’s received a free supply of ice and the concept of drinking a cold beer on a summer's day (up until this point beer was consumed at room temperature) quickly caught on. Foster's Lager on sale in Melbourne Local breweries unite in tough economic times to create CUB The 1890s depression hit Victoria hard, forcing many breweries to close and leaving those that remained in fierce competition. In 1907 the Foster’s, Carlton, Victoria, Shamrock, McCracken and Castlemaine breweries decided that the only way to survive was to band together and Carlton & United Breweries (CUB) was formed. CUB quickly became a success by taking a scientific approach to brewing, resulting in better flavours and greater consistency. Carlton Brewery staff, 1907 CUB becomes the employer of choice for footballers It’s been said that at any time in the 1930s CUB could have fielded a mighty football team, such was its popularity as an employer of players. At one point, there were so many Collingwood players working at the brewery that a ban was put on employing players from that particular club! Carlton Brewery also employed Charlie Pannam, the first VFL player to reach 100 games and Richmond’s captain throughout its inaugural VFL season. Carlton Brewery workers, 1930s The Great Northern Brewery in Cairns joins the CUB family Melbourne-brewed beer had been shipped to north Queensland since the turn of the century but it was difficult to maintain quality, and wharf labourers as well as railway men often drilled holes in the barrels to steal their share of beer. So CUB bought the then struggling Great Northern Brewery and steered it through the Great Depression. The Great Northern Brewery, 1930s CUB bolsters morale during wartime During World War II, beer was rationed in Australia so Foster's and VB could be sent to troops stationed in Australia and overseas. It was said that a simple bottle of Foster’s would do more for morale than anything except a War Office message that you were to be shipped home on the next boat. Australian troops enjoy some VB during WWII CUB introduces canned beer to Australia CUB was the first Australian brewer to trial beer in a can with both Foster’s and VB. Over 2 million cans sold in the first month. The original Foster's and VB cans, circa 1958 Carlton Draught puts bottled beer back in the game Canned beer became hugely popular after its introduction, so much so that bottled Carlton brands disappeared altogether until Carlton Draught was officially named and introduced as packaged beer in 1967. The introduction of stubbies makes drinking beer from bottles convenient With the rise in popularity of steel cans the glass industry had to innovate, and their answer was the stubbie. Stubbies were originally named steinies because they resembled the traditional German beer stein. These bottles could be packed into smaller spaces for transport, weighed less and had fewer instances of breakage, making them perfect for transporting beer across large distances to thirsty towns all around the country. Packaged and kegged Carlton Draught leaving the brewery, 1967 VB achieves its ultimate form The first VB stubby is released. On the inspection line at the Abbotsford Brewery Powers Brewery commences production at Yatala in Queensland Today Yatala is CUB’s most efficient brewery. It produces around 400 million litres of beer each year (that's around 45 million slabs) and is a world-leader in water efficiency. Yatala Brewery We cut the carbs but keep the flavour with Pure Blonde CUB launches Pure Blonde - pioneering the low carbohydrate beer segment in Australia. Pure Blonde CUB bottles the taste of Queensland with Great Northern Back when it opened in 1924, the Great Northern Brewing Co. brewed beer for locals, by locals. In 2010, CUB revived the Cairns brand to offer Australia a taste of the north with a super crisp, full strength lager that cuts through the tropical heat. The beer from up here CUB launches Carlton Zero, the first non-alcoholic beer in its 180-year history. Carlton Zero CUB joins Asahi Beverages, creating the best beverages portfolio in Australia. Asahi 1832 1854 1864 1870 1887 1907 1930s 1931 1939 1958 1967 1972 1988 2004 2010 2018 2020 ORDER BEER ONLINE For our commercial customers New commercial customers Apply to become a commercial customer Existing commercial customers Order beer online now About Leadership Brewing Heritage Careers Why CUB? Our Functions Our Stories Search & Apply More News Sustainability Our brands © 2024 CUB Contact Privacy Policy Privacy Collection Notice Terms of Use Web design by Spark Digitalenusen-UShttps://cub.com.au

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