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Mintel - Global Market Intelligence & Research AgencyMintel is a global market intelligence agency. We provide market research, industry expertise & data insights to help you make better business decisions faster.Mintel - Global Market Intelligence & Research Agency 2025 Global Consumer Trends  - Download 2025 Global Food and Drink Trends  - Download 2025 Global Beauty and Personal Care Trends  - Download About Contact Press Events Store Login EN / ENGLISH Industries Industries Our industry solutions combine the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next. 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Trends We zoom out to see the big picture, revealing trends that influence and transform culture, brands, and markets. Competitors Turn our competitive brand intelligence into your advantage. Boost sales, profiles and elevate your brand. Consulting Customised growth strategies designed for the world’s most ambitious brands. Unlock your full potential. Spotlight Our collection of free insights - fresh perspectives, news and groundbreaking analysis into the markets that matter. Visit Spotlight Articles Your go-to source for industry experts’ perspectives on market trends, dynamics and consumer behaviour. Downloads Covering emerging trends across the year, we offer our expertise so you can strategise with confidence. Events Connect with industry leaders, uncover innovation opportunities and spark strategic thinking. Podcast Listen to thought-provoking conversations from seasoned experts as they dissect market trends. Topics Track trending themes in one convenient place. Browse to find the conversations that spark your interest. NEW 2025 Trends Trend forecasting helps your brand discover the now and predict the next in your industry. Pricing Book a demo Homepage Page 2022-09-02T09:08:56+00:00 2022 0 2025 Global Consumer Trends Discover what’s new and next in consumer behaviour, and how it’s shaping marketing and innovation strategies in 2025 and beyond. Download See all trends Download the Latest Market Intelligence Consumer Research Download 2025 Global Consumer Trends Understand the three consumer behaviour trends that will shape consumer markets and innovation strategies in 2025 and beyond. Download Food and Drink Download 2025 Global Food and Drink Trends Discover the four consumer behaviour trends set to shape global food and drink marketing and innovation strategies in 2025 and beyond. Download Beauty and Personal Care Download 2025 Global Beauty and Personal Care Trends Mintel identifies three consumer behaviour trends set to influence the beauty and personal care markets in 2025 and beyond. Download Advertising and Marketing Download 2025 Omnichannel Marketing Trend To Watch Learn how marketers are revitalising their strategies by embracing AI and data analytics to create hyper-personalised experiences in 2025 and beyond. Download Financial Services Download 2025 Financial Services Marketing Trends Navigate challenges and leverage our insights into key financial services trends that are set to influence the financial services market in 2025 and beyond. Download Insurance Download 2025 Insurance Marketing Trends Learn how insurance brands are evolving their marketing strategies to keep pace with technological advancements and changing consumer behaviours in 2025 and beyond. 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Your strategic decisions start with our market research reports. Mintel Market Sizes Identify the size of a market opportunity with our global database of market size, segmentation, share and forecast data. Mintel Consulting Supercharge your strategic decisions by investing in our custom insights, handmade for your business. Mintel Leap Game-changing Market Intelligence AI delivering instant answers to your strategic questions. Mintel Market Research Reports The smartest way to understand consumer markets. Your strategic decisions start with our market research reports. Mintel GNPD The definitive source to track and analyse global product intelligence and innovation. Mintel Market Research Reports The smartest way to understand consumer markets. Your strategic decisions start with our market research reports. Mintel Trends Understand what’s new and next in consumer behaviour trends. Mintel Global Consumer Understand and compare consumer insights across 36 global markets. Discover our products Trusted by more than 5,000 global businesses The world’s leading businesses power their potential with our market intelligence and expertise. Discover their success stories. Read our case studies Read our case studies Mintel Store Actionable insights. Instantly yours. Shop our latest market research reports, delivering the latest data, innovation, trends and strategic recommendations. Explore market research reports Informed business decisions start with our market insights From syndicated insights to tailored solutions: We deliver the market intelligence you need. Consumer Insights Uncover what drives consumer behaviours. Create and adapt your marketing and innovation strategies to meet the evolving needs of your consumers. Discover Innovation Innovation is at the heart of every successful enterprise strategy. It’s new products, new markets and new ideas that keep every industry’s leaders ahead of the game. Discover Markets No two markets are exactly alike. What works in one place is no guarantee of success in another. We can be your eyes and ears in the markets that matter. Discover Trends To understand our ever-evolving world, it’s helpful to zoom out and see the entire landscape. From there, trends emerge that can direct and influence culture, brand and markets. Discover Competitors Our competitive intelligence – your competitive advantage. Any advantage over the opposition can be transformative for your sales, your profits and your brand. Discover Consulting Capitalise on expert market intelligence, research and insights. Our consulting experts offer trusted analysis to help decision-makers gain a competitive edge. Discover Subscribe to Spotlight to receive groundbreaking market research, new data and expert market analysis delivered directly to your inbox. 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Advertising and Marketing Beauty and Personal Care Education and Libraries Financial Services Food and Drink Government Household Ingredients, Flavours and Fragrances Insurance Media and Content Producers Packaging Retail Sports, Gaming and Entertainment Technology Travel and Tourism TV, Phone and Internet Solutions Make smarter decisions with our comprehensive solutions. From competitive intelligence and consumer insights to trend and market tracking, we provide the research you need to stay ahead. Consumer Insights Uncover drivers of consumer behaviour. Adapt your marketing and innovation strategies to evolving needs. Innovation Innovation drives every enterprise strategy. Mintel’s product innovation research inspires industry leaders. Markets No two markets are alike. Our market research guides your global success in the markets that matter. Trends We zoom out to see the big picture, revealing trends that influence and transform culture, brands, and markets. Competitors Turn our competitive brand intelligence into your advantage. Boost sales, profiles and elevate your brand. Consulting Customised growth strategies designed for the world’s most ambitious brands. Unlock your full potential. Spotlight Our collection of free insights - fresh perspectives, news and groundbreaking analysis into the markets that matter. Articles Your go-to source for industry experts’ perspectives on market trends, dynamics and consumer behaviour. Downloads Covering emerging trends across the year, we offer our expertise so you can strategise with confidence. Events Connect with industry leaders, uncover innovation opportunities and spark strategic thinking. Podcast Listen to thought-provoking conversations from seasoned experts as they dissect market trends. Topics Track trending themes in one convenient place. Browse to find the conversations that spark your interest. 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