https://oriol.design

Oriol.Design | Kind Design Lead – Design Leader, Design Manager, Design MentorProduct design leader with 15+ years of experience leading start-ups and teams growth. Reach out for work & collab proposals in Barcelona and remotely as: Design Leader, Design Manager, Design Mentor.Oriol.Design | Kind Design Lead – Design Leader, Design Manager, Design Mentor Oriol BediaPortfolio ©2024Oriol BediaPortfolio ©2024Oriol BediaPortfolio ©2024Oriol BediaPortfolio ©2024ContactReach out for work, collab, or mentoring: hola@oriol.designBook introBook introBook introBook introNEED KIND LEADERSHIP?NEED KIND LEADERSHIP?Find me elsewhere in the internetLinkedInLinkedInLinkedInLinkedInTwitterTwitterTwitterTwitterSubstackSubstackSubstackSubstackADPListADPListADPListADPListRead.cvRead.cvRead.cvDesigned & developed with love from Barcelona©2024SUPPORTED WORLD-CLASS TEAMSSUPPORTED WORLD-CLASS TEAMSOriol isOPEN TO WORKDesign Leader – Crafting lovable products for 15+ yearsDesign Leader – Crafting lovable products for 15+ yearsDesign Leader – Crafting lovable products for 15+ yearsOriol is Design Leader –Crafting lovable products for 15+ yrs.KIND DESiGN LEADKIND DESiGN LEADKIND DESiGN LEADKIND DESiGNLEAD FORFOR MID STAGEFOR MID STAGEFOR MID STAGEMID STAGESTART-UPSSTART-UPSSTART-UPSSTART-UPSBook introBook introBook introBook introLet's connectLet's connectLet's connectLet's connectServicesAvailable full-time (CET) for permanent and freelance jobsSee workSee workSee workSee workI’m a product design leader with 15+ years experience leading start-ups and teams to scale sustainably.I’m a product design leader with15+ years experience leading start-ups and teams to scale sustainably.As designer, I help start-ups with product-led growth to maximize outcomes. I also lead product teams to optimize UX and partner with org-wide stakeholders for innovation.As manager, I help teams with kind leadership to help these thrive and grow, while I also lead design ops to amplify design impact at scale.I’m mentoring on ADPList since '22, helping designers to land new jobs.Gallup '24 report shows 77% of employees are disengaged, costing$8.9 trillion global in GDP. Org wellness is a key advantage for start-ups.Kind leaders help start-ups with a more human approach, based on: kindness, assertiveness, and inclusivity — proven to create benefits by attracting, growing and retaining talent.Valuing people can change orgs and the world.Why kind leadershipGallup '24 report shows 77% of employees are disengaged, costing $8.9 trillion global in GDP. Org wellness is a key advantage for start-ups.Kind leaders help start-ups with a more human approach, based on: kindness, assertiveness, and inclusivity — proven to create benefits by attracting, growing and retaining talent.Valuing people can change orgs and the world.Why kind leadershipGallup '24 report shows 77% of employees are disengaged, costing $8.9 trillion global in GDP.Org wellness is a key advantage for start-ups.Kind leaders help start-ups with a more human approach, based on: kindness, assertiveness, and inclusivity — proven to create benefits by attracting, growing and retaining talent.Valuing people can change orgs and the world.Why kind leadershipGallup '24 report shows 77% of employees are disengaged, costing $8.9 trillion global in GDP. Org wellness is a key advantage for start-ups.Kind leaders help start-ups with a more human approach, based on: kindness, assertiveness, and inclusivity — proven to create benefits by attracting, growing and retaining talent.Valuing people can change orgs and the world.Why kind leadershipDesign Leader15+YEARS EXP.5+START-UPSCore skills as designer:➀ UI & UX design➁ Customer research➂ Product strategy➃ Product-led growth➄ Workshop facilitationBook introDesign Leader15+YEARS EXP.5+START-UPSCore skills as designer:➀ UI & UX design➁ Customer research➂ Product strategy➃ Product-led growth➄ Workshop facilitationBook introDesign Leader15+YEARS EXP.5+START-UPSCore skills as designer:➀ UI & UX design➁ Customer research➂ Product strategy➃ Product-led growth➄ Workshop facilitationBook introDesign Leader15+YEARS EXP.5+START-UPSCore skills as designer:➀ UI & UX design➁ Customer research➂ Product strategy➃ Product-led growth➄ Workshop facilitationBook introDesign Manager‘23CERTIFIED3+TEAMS LEADCore skills as manager:➀ People & team dev.➁ Stakeholder alignment➂ Design operations➃ Frameworks & process➄ Talent recruitmentBook introDesign Manager‘23CERTIFIED3+TEAMS LEADCore skills as manager:➀ People & team dev.➁ Stakeholder alignment➂ Design operations➃ Frameworks & process➄ Talent recruitmentBook introDesign Manager‘23CERTIFIED3+TEAMS LEADCore skills as manager:➀ People & team dev.➁ Stakeholder alignment➂ Design operations➃ Frameworks & process➄ Talent recruitmentBook introDesign Manager‘23CERTIFIED3+TEAMS LEADCore skills as manager:➀ People & team dev.➁ Stakeholder alignment➂ Design operations➃ Frameworks & process➄ Talent recruitmentBook introDesign Mentor4.8RATING100+SESSIONSCore skills as mentor:➀ Portfolio review➁ Career & skills dev.➂ Presentation review➃ Interview preparation➄ Design feedbackBook sessionDesign Mentor4.8RATING100+SESSIONSCore skills as mentor:➀ Portfolio review➁ Career & skills dev.➂ Presentation review➃ Interview preparation➄ Design feedbackBook sessionDesign Mentor4.8RATING100+SESSIONSCore skills as mentor:➀ Portfolio review➁ Career & skills dev.➂ Presentation review➃ Interview preparation➄ Design feedbackBook sessionDesign Mentor4.8RATING100+SESSIONSCore skills as mentor:➀ Portfolio review➁ Career & skills dev.➂ Presentation review➃ Interview preparation➄ Design feedbackBook sessionTypeform is a no-code form builder for 50M. MAUI led product teams to shape their enterprise product and launch security & collaboration features, helping acquire customers and grow ARR.A no-code form builder for 50M. MAUI lead multiple teams to shape their Enterprise product and launch security & collaboration features, helping acquire customers and grow ARR.A no-code form builder for 50M. MAUI lead multiple teams to shape their Enterprise product and launch security & collab features, helping acquire customers and grow ARR.DESIGN LEADERSHIPDESIGN LEADERSHIPB2BB2BDESIGN LEADERSHIPSAASSAASUI&UXUI&UXUI&UXSTRATEGYSTRATEGYSTRATEGYPLGPLGPLGDESIGN LEADERSHIPDESIGN LEADERSHIPB2BSAASUI&UXUI&UXSTRATEGYSTRATEGYTypeform is a no-code form builder for 50M. MAUI helped scale a design & research team from 5 to 15 by setting-up its culture and processes, which helped improve efficiency and engagement.A no-code form builder for 50M. MAUI helped scale a design & research team from 5 to 15 by setting-up its culture and processes, helping improve efficiency and engagement.A no-code form builder for 50M. MAUI helped scale a design & research team from 5 to 15 by setting its culture and processes, helping improve efficiency and engagement.DESIGN MGMT.DESIGN MGMT.DESIGN MGMT.1 → 101 → 101 → 10TEAM DEV.TEAM DEV.TEAM DEV.DESIGN OPS.DESIGN OPS.DESIGN OPS.RECRUITMENTRECRUITMENTDESIGN MGMT.DESIGN MGMT.1 → 101 → 10TEAM DEV.TEAM DEV.TEAM DEV.RECRUITMENTZalando Lounge is a private fashion store for 10M. MAUI led design & research omni-channel initiatives to redefine the CX through product-lead growth, which helped increase engagement and impacted GMV.Zalando Lounge is a private fashion store for 10M. MAU.I lead design & research omni-channel initiatives to redefine the CX through product-lead growth, helping increase engagement and impacted GMV.A private fashion store for 10M. MAUI lead design & research omni-channel initiatives to redefine the CX through product-lead growth, helping increase engagement and impacted GMV.A private fashion store for 10M. MAUI lead design & research initiatives to redefine the CX through product-lead growth, helping increase engagement and impacted GMV.DESIGN LEADERSHIPDESIGN LEADERSHIPB2CB2CDESIGN LEADERSHIPE-COMM.E-COMM.UI&UXUI&UXUI&UXRESEARCHRESEARCHRESEARCHPLGPLGPLGDESIGN LEADERSHIPDESIGN LEADERSHIPUI&UXUI&UXUI&UXRESEARCHRESEARCHADPList is a global community of 20K+ mentorsI helped 100+ early to mid-level designers improve portfolios and prepare interviews, helping increase their skills and confidence to land new jobs.A global community of 20K+ mentorsI helped 100+ early to mid-level designers improve portfolios and prepare interviews, helping increase their skills and confidence to land new jobs.A global community of 20K+ mentorsI helped 100+ designers improve portfolios and interviews, helping increase their skills and confidence to land new jobs.MENTORINGMENTORINGEDUCATIONEDUCATIONMENTORINGCAREER & SKILLS DEV.CAREER & SKILLS DEV.CAREER & SKILLS DEV.PORTFOLIO REVIEWPORTFOLIO REVIEWPORTFOLIO REVIEWMENTORINGMENTORINGSKILLS DEV.SKILLS DEV.FOLIO REVIEWFOLIO REVIEWWorkA sneak preview of selected projects between ‘20—’24Request folioRequest folioRequest folioRequest folioPrinciplesLEAD KINDLYI’m pretty direct, focusing on the most crucial topics to help people succeed. Kindness is key to create trustful bonds. LEAD KINDLYI’m pretty direct, focusing on the most crucial topics to help people succeed. Kindness is key to trustful bonds.LEAD KINDLYI’m pretty direct, focusing on the most crucial topics to help people succeed. Kindness is key to trustful bonds.LEAD KINDLYI’m pretty direct, focusingon the crucial topics to help people succeed. Kindness is key to trustful bonds.DRIVE CHANGEI thrive in complexity, and progress through collaboration and iteration. Building confidence across teams and stakeholders.DRIVE CHANGEI thrive in complexity, and progress through collaboration and iteration. Building confidence across teams.DRIVE CHANGEI thrive in complexity, and progress through collaboration and iteration. Building confidence across teams.DRIVE CHANGEI thrive in complexity, and progress through collab and iteration. Building confidence across teams & stakeholders.STEADY GROWTHI lead start-ups and teams that scale with resilience over org change by honing: Toolsets, skillsets, and mindsets.STEADY GROWTHI lead start-ups and teams that scale with resilience over change by honing: Toolsets, skillsets, and mindsets.STEADY GROWTHI lead start-ups and teams that scale with resilience over change by honing: Toolsets, skillsets, and mindsets.STEADY GROWTHI lead start-ups and teams that scale with resilience over org change by honing: Toolsets, skillsets, mindsets.THINK BIGGERI’m strategic elevating Design value by refining processes & methods at scale. Rooting Design at the core of organizations.THINK BIGGERI’m strategic elevating Design value by refining processes & methods at scale. Rooting Design at the core of orgs.THINK BIGGERI’m strategic elevating Design value by refining processes & methods at scale. Rooting Design at the core of orgs.THINK BIGGERI’m strategic elevating Design value by refining processes& methods at scale. Rooting Design at the core of orgs.DESIGN IMPACTI’m pragmatic to focus Design efforts reducing costs and increasing revenue. Success aligns outcomes to metrics.DESIGN IMPACTI’m pragmatic to focus Design efforts reducing costs and increasing revenue. Success aligns outcomes to metrics.DESIGN IMPACTI’m pragmatic to focus Design efforts reducing costs and increasing revenue. Success aligns outcomes to metrics.DESIGN IMPACTI’m pragmatic to focus Design efforts reducing costs and increasing revenue. Success aligns outcomes to metrics.PEOPLE CENTREDI lead hands-on and shape inclusive teams that solve problems together. Engaged teams build better products.PEOPLE CENTREDI lead hands-on and shape inclusive teams that solve problems together. Engaged teams build better products.PEOPLE CENTREDI lead hands-on and shape inclusive teams that solve problems together. Engaged teams build better products.PEOPLE CENTREDI lead hands-on and shape inclusive teams that solve problems jointly. Engaged teams build better products.AboutHey! I’m Oriol [uɾiˈɔl], a kinddesign lead in BarcelonaHey! I’m Oriol [uɾiˈɔl],a kind design leadbased in BarcelonaHey! I’m Oriol [uɾiˈɔl],a kind design lead based in BarcelonaLet's connectLet's connectLet's connectLet's connectMy approach prioritizes people over patriarchal patterns in Tech, creating more kind, assertive, and inclusive team dynamics. With 15+ years of experience, I worked in-house and freelance at successful E-Comm and SaaS, becoming a leader driven by growth, grit, and grace. I recently led product teams at Typeform to acquire enterprise customers and grow ARR, plus I helped scale the design team. Besides, I mentor on ADPList, and I certified in UX mgmt. (NN/g) and PLG (Growth.Design).Off work, I write and talk on design, love music and drums, and relax seaside.With 15+ years of experience, I worked in-house and freelance at successful E-Comm and SaaS, becoming a leader driven by growth, grit, and grace. I recently led product teams at Typeform to acquire enterprise customers and grow ARR, plus I helped scale the design team. Besides, I mentor on ADPList, and I certified in UX mgmt. (NN/g) and PLG (Growth.Design).Off work, I write and talk on design, love music and drums, and relax seaside.With 15+ years of experience, I worked in-house and freelance at successful E-Comm and SaaS, becoming a leader driven by growth, grit, and grace. I recently led product teams at Typeform to acquire enterprise customers and grow ARR, plus I helped scale the design team. Besides,I mentor on ADPList, and I certified in UX mgmt. (NN/g) and PLG (Growth.Design).Off work, I write and talk on design, love music and drums, and relax seaside.View resumeView resumeView resumeView resume15Y+Crafting products15Y+Crafting products15Y+Crafting products15Y+Crafting products1→10Scaling teams1→10Scaling teams1→10Scaling teams1→10Scaling teams100+Mentoring sessions100+Mentoring sessions100+Mentoring sessions100+Mentoring sessionsElina Nilsson📸Elina Nilsson📸Elina Nilsson📸Elina Nilsson📸CertificationsADPList.org | '23Design Mentoring: 3000 MinutesADPList.org | '23Design Mentoring: 3000 Min.ADPList.org | '23Design Mentoring: 3K Min.ADPList.org | '23Design Mentoring: 3000 MinutesNielsen Norman Group | '23User Experience ManagementNielsen Norman Group | '23User Experience ManagementNielsen Norman Group | '23User Experience Mgmt.Nielsen Norman Group | '23User Experience ManagementGrowth.Design | '23Product Psychology MasterGrowth.Design | '23Product Psychology MasterGrowth.Design | '23Product Psychology MasterGrowth.Design | '23Product Psychology MasterInteraction Design Foundation | '21Accessibility: Design for AllInteraction Design Foundation | '21Accessibility: Design for AllIxD Foundation | '21Accessibility: Design for AllNielsen Norman Group | '19User Experience ResearchNielsen Norman Group | '19User Experience ResearchNielsen Norman Group | '19User Experience ResearchNielsen Norman Group | '19User Experience ResearchIxD Foundation | '21Accessibility: Design for AllDesign Sprint Academy | '17Design Sprint FacilitatorDesign Sprint Academy | '17Design Sprint FacilitatorDesign Sprint Academy | '17Design Sprint FacilitatorDesign Sprint Academy | '17Design Sprint FacilitatorSpeakingWritingSpeakingWritingGarage de Ideas | February 2024How Not to Be a Great MentorWatch talkGarage de Ideas | February 2024How Not to Be a Great MentorWatch talkGarage de Ideas | February 2024How Not to Be a Great MentorWatch talkGarage de Ideas | February 2024How Not to Be a Great MentorWatch talkFundament | May 2024The Future of the Job Market in UX & PDRead articleFundament | May 2024The Future of the Job Market in UX & PDRead articleFundament | May 2024The Future of the Job Market in UX & PDRead articleResearch Labs Podcast | July 2023E59: UX Research, Conducting InterviewsWatch talkResearch Labs Podcast | July 2023E59: UX Research, Conducting InterviewsWatch talkResearch Labs Podcast | July 2023E59: UX Research, Conducting InterviewsWatch talkResearch Labs Podcast | July 2023E59: UX Research, Conducting InterviewsWatch talkUX Collective | July 2019How to Manage 1-on-1’s for GrowthRead articleUX Collective | July 2019How to Manage 1-on-1’s for GrowthRead articleUX Collective | July 2019How to Manage 1-on-1’s for GrowthRead articleGarage de Ideas | February 2024How Not to Be a Great MentorWatch talkGarage de Ideas | February 2024How Not to Be a Great MentorWatch talkFundament | May 2024The Future of the Job Market in UX & PDRead articleFundament | May 2024The Future of the Job Market in UX & PDRead articleUX Collective | July 2019How to Manage 1-on-1’s for GrowthRead articleUX Collective | July 2019How to Manage 1-on-1’s for GrowthRead articleTestimonialsOriol is undeniably one of the most talented product designers I’ve had the pleasure of sharing a team with. He’s also a confident leader, as I witnessed him working on complex end-to-end journeys that involved alignment between cross-teams and multiple stakeholders.Denise EneSenior Product Designer @ TypeformOriol is a highly professional and talented designer. While working at Typeform, he earned my abiding trust, and was well respected for his integrity and work ethic by colleagues. I’d recommend him, without reservation, to any design organization looking for A players.Chad BonnerDirector of Product Mgmt. @ TypeformOriol is driven by a deep user centricity, his concepts and design is based on true user needs and problems. At the same time, he is able to quickly execute high quality designs. I appreciated his openness and honesty, which made him a great addition to the team.Marlene RosnerDirector of User Experience @ GetYourGuideOriol is undeniably one of the most talented product designers I’ve had the pleasure of sharing a team with. He’s also a confident leader, as I witnessed him working on complex end-to-end journeys that involved alignment between cross-teams and multiple stakeholders.Denise EneSenior Product Designer @ TypeformOriol is a highly professional and talented designer. While working at Typeform, he earned my abiding trust, and was well respected for his integrity and work ethic by colleagues. I’d recommend him, without reservation, to any design organization looking for A players.Chad BonnerDirector of Product Mgmt. @ TypeformOriol is driven by a deep user centricity, his concepts and design is based on true user needs and problems. At the same time, he is able to quickly execute high quality designs. I appreciated his openness and honesty, which made him a great addition to the team.Marlene RosnerDirector of User Experience @ GetYourGuideOriol is undeniably one of the most talented product designers I’ve had the pleasure of sharing a team with. He’s also a confident leader, as I witnessed him working on complex end-to-end journeys that involved alignment between cross-teams and multiple stakeholders.Denise EneSenior Product Designer @ TypeformOriol is a highly professional and talented designer. While working at Typeform, he earned my abiding trust, and was well respected for his integrity and work ethic by colleagues. I’d recommend him, without reservation, to any design organization looking for A players.Chad BonnerDirector of Product Mgmt. @ TypeformOriol is driven by a deep user centricity, his concepts and design is based on true user needs and problems. At the same time, he is able to quickly execute high quality designs. I appreciated his openness and honesty, which made him a great addition to the team.Marlene RosnerDirector of User Experience @ GetYourGuideOriol is a highly professional and talented designer. While working at Typeform, he earned my abiding trust, and was well respected for his integrity and work ethic by colleagues. I’d recommend him, without reservation, to any design organization looking for A players.Chad BonnerDirector of Product Mgmt. @ TypeformOriol proved himself to be an invaluable senior member, helping lead projects around engagement and discovery, and generally improving the quality and toolset of the design team. He managed complex stakeholder relationships, overall he’d be an asset to any team.Brian YeungDirector of Product Design @ ZalandoOriol is undeniably one of the most talented product designers I’ve had the pleasure of sharing a team with. He’s also a confident leader, as I witnessed him working on complex end-to-end journeys that involved alignment between cross-teams and multiple stakeholders.Denise EneSenior Product Designer @ TypeformOriol has been a great addition to the Zalando Lounge team and has contributed so much to the evolution of our product. Not only this, he has improved our processes of the product development cycle. Oriol makes things happen, and I honestly learned a lot from him!Marco ForiniPrincipal Product Manager @ ZalandoOriol proved himself to be an invaluable senior member, helping lead projects around engagement and discovery, and generally improving the quality and toolset of the design team. He managed complex stakeholder relationships, overall he’d be an asset to any team.Brian YeungDirector of Product Design @ ZalandoI had the pleasure to work with Oriol on a big project, during which he helped in the product foundations. He brought organisation in our workflow, showing a structured approach to UX challenges. If you need an experienced designer, I can only recommend him.Riccardo MongelluzzoDirector of Design @ DesignitOriol has been a great addition to the Zalando Lounge team and has contributed so much to the evolution of our product. Not only this, he has improved our processes of the product development cycle. Oriol makes things happen, and I honestly learned a lot from him!Marco ForiniPrincipal Product Manager @ ZalandoOriol proved himself to be an invaluable senior member, helping lead projects around engagement and discovery, and generally improving the quality and toolset of the design team. He managed complex stakeholder relationships, overall he’d be an asset to any team.Brian YeungDirector of Product Design @ ZalandoI had the pleasure to work with Oriol on a big project, during which he helped in the product foundations. He brought organisation in our workflow, showing a structured approach to UX challenges. If you need an experienced designer, I can only recommend him.Riccardo MongelluzzoDirector of Design @ DesignitOriol has been a great addition to the Zalando Lounge team and has contributed so much to the evolution of our product. Not only this, he has improved our processes of the product development cycle. Oriol makes things happen, and I honestly learned a lot from him!Marco ForiniPrincipal Product Manager @ ZalandoOriol proved himself to be an invaluable senior member, helping lead projects around engagement and discovery, and generally improving the quality and toolset of the design team. He managed complex stakeholder relationships, overall he’d be an asset to any team.Brian YeungDirector of Product Design @ ZalandoI had the pleasure to work with Oriol on a big project, during which he helped in the product foundations. He brought organisation in our workflow, showing a structured approach to UX challenges. If you need an experienced designer, I can only recommend him.Riccardo MongelluzzoDirector of Design @ DesignitOriol has been a great addition to the Zalando Lounge team and has contributed so much to the evolution of our product. Not only this, he has improved our processes of the product development cycle. Oriol makes things happen, and I honestly learned a lot from him!Marco ForiniPrincipal Product Manager @ ZalandoOriol is driven by a deep user centricity, his concepts and design is based on true user needs and problems. At the same time, he is able to quickly execute high quality designs. I appreciated his openness and honesty, which made him a great addition to the team.Marlene RosnerDirector of UX @ GetYourGuideI had the pleasure to work with Oriol on a big project, during which he helped in the product foundations. He brought organisation in our workflow, showing a structured approach to UX challenges. If you need an experienced designer, I can only recommend him.Riccardo MongelluzzoDirector of Design @ Designitenen1729423681https://oriol.design

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