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Industrial Manufacturing Marketing Agency | Windmill StrategyWindmill Strategy is a full-service marketing agency specializing in digital marketing and website design and development projects for B2B technical companies.Industrial Manufacturing Marketing Agency | Windmill Strategy Windmill Strategy Modern Marketing for Technical Industries 612.521.4286 Contact 612.521.4286HomeServicesAll ServicesWeb Design & DevelopmentDigital Marketing, ABM & AnalyticsUX, Visual Design & BrandingCase StudiesIndustriesIndustrial, Automation, ManufacturingEngineering, Technology, Technical ConsultingLife Sciences & MedicalAbout UsAbout UsAbout YouAn EOS-Driven CompanyOur ProcessTestimonialsCareersFAQsPricingResourcesArticlesWhitepapersTrainingWebinarsDownloadablesContactServices Modern B2B MarketingWe help B2B marketers achieve greater impact. Together, we’ll align your marketing with how today’s buyers are finding solutions, communicate the quality of your offerings, and empower marketing to work cohesively with sales to drive business.Learn More Web Design & DevelopmentWebsites to support sales, drive leads, sell online, automate back office functions, increase visibility, & communicate the quality of your offerings.Strategy & Planning, Content Strategy, Writing, SEO, Web Development, Integrations & Automations, E-commerce, GDPR, Accessibility, Hosting, Ongoing SupportLearn MoreDigital Marketing, ABM, & AnalyticsInbound & outbound marketing to attract, engage & nurture niche audiences over complex buying cycles, increasing lead quality & quantity.Strategy & Planning, Inbound Marketing, SEO, PPC, CRO, Account Based Marketing (ABM), Content Marketing, Sales Enablement, CRM, Marketing Automation, Email Marketing, Social Media, Analytics & Insights.Learn MoreUX, Visual Design, & BrandingCohesive brands & user experiences that reflect the quality of your offerings, increase conversions, & turn prospects into customers.Research & Strategy, UX & Visual Design, Web & Graphic Design, Logo & Brand Evolution, Positioning and Key Message Development, ICP & Persona Development, Sales Collateral, Sales Enablement.Learn MoreCase StudiesIndustries Technical IndustriesWe help B2B businesses with complex products and services; multiple audiences, decision-makers; long sales cycles; and technical, sophisticated buyers. We'll help you reach niche audiences and engage them with clear, useful information and a great experience. Industrial, Automation, ManufacturingIndustrial, manufacturing, industrial automation, robotics, engineering, plastics, automotive.Learn MoreEngineering, B2B Technical Services, TechnologySupply chain, big data, artificial intelligence, technology, engineering, software, security, consulting, training, oil & gas, specialty & B2B services.Learn MoreLife Sciences & MedicalMedical device, biotech, pharmaceutical, genomics, precision medicine, medical & life sciences.Learn MoreAbout UsAbout UsAbout YouAn EOS-Driven CompanyOur ProcessTestimonialsCareersFAQsPricingResourcesArticlesWhitepapersTrainingWebinarsDownloadables Subscribe to Our Newsletter B2B Industrial Marketing Agency: Web Design & Digital Marketing for IndustryWe're a B2B industrial web design & digital marketing agency helping technical, industrial, life science and manufacturing companies achieve increased visibility & engagement, stronger positioning & branding, higher quality leads, and greater marketing ROI to accelerate growth.How we can helpCase StudiesDigital Marketing Strategy Quick Start: Improve your marketing todayWhat We DoWindmill Strategy is an industrial web design and B2B digital marketing agency that helps companies with complex offerings attract and convert their ideal audiencesWindmill Strategy helps B2B marketers get more done. Our collaborative, responsive style is designed to build the bandwidth and expertise of your marketing team and pinpoint the best practices and tactics that apply to your company and your goals. We’ll help you communicate the value of your products and services with clarity and precision, as you increase your impact and accelerate sales velocity.Industrial Web DesignWebsite DevelopmentB2B Digital Marketing & ABMContent StrategyUX Consulting, Audits & ResearchMarketing Automation, Sales Enablement & CRM IntegrationSEO (Search Engine Optimization)PPC/Paid Search & SEM (Search Engine Marketing)Branding & Messaging EvolutionWeb Security & MaintenanceContact Us to Learn HowYour B2B Industrial Expert PartnerB2B marketing is dated and ineffectiveMany B2B marketing practices haven’t caught up to the way today’s customers actually make decisions. Marketers are overstretched, and many solutions out there are “productized,” not customized for the business success of B2B industrial, technical and B2B companies. We take a customized approach to addressing your specific needs with modern websites, tools, and initiatives. Our goal is to support your business metrics and business success by making the most of your sales team’s efforts with digital marketing that’s centered on lead quality over quantity.Not sure where to start? As a full-service marketing partner, we’ll collaborate on a plan that prioritizes your goals. Whether your most urgent need is a website redesign, agile improvements, updated branding, print materials, SEO, paid search, ABM, or B2B digital marketing or other marketing automation, we’ve got you covered.Contact UsWho We ServeIndustrial web design, website development and marketing for B2B, technical, industrial, & manufacturing companiesComplex offerings? Complicated messaging? Nuanced integrations or other critical technical needs? Our custom industrial web design services and processes are built to manage these realities. Since 2006, we’ve helped B2B industrial and manufacturing marketers accelerate growth through powerful websites and digital marketing. Our clients share certain characteristics that demand a specialized approach:Complex products & servicesNiche audiencesMultiple personas / ABMLong sales cyclesTransitioning from traditional selling to internet marketingGlobal reach & supply chain, GDPRCRM, ERP, MAT integrationsMore About YouWhy Companies Hire UsA specialized partner in an ever-changing marketing landscapeThe fast-changing landscape of digital marketing tactics and technologies can be daunting and confusing to even the most experienced B2B marketers. Now more than ever, your website and digital marketing must deliver quality leads and a better return on investment. We’ll help you do this in several important ways.Establish LeadershipTo outperform competitors and attract talent, your website should stake out a clear, credible position and show that it is a forward-looking industry leader.Showcase & EngageOffer an impressive, rich experience that helps technical audiences find information and solutions quickly. Educate, inform, and inspire your ideal customers.Generate LeadsLayer in brand strategy and leverage brand perception. Fine-tune the website to attract quality leads, and connect to the CRM and MAT for marketing and sales nurturing.Use Better ToolsBetter tools mean better load times, strong UX, functionality for languages and distributor portals, and edit-ability and flexibility as a marketing tool and to support sales efforts.Get StartedCase StudiesHow our process has worked for other B2B industrial companiesWe encourage our clients to share success stories, and we share ours, too. These case studies demonstrate how we’ve worked with other manufacturers, industrial companies, engineering firms, and life science and technical companies to achieve goals including increased lead generation and conversion, higher-quality leads, improved technical performance, and updated branding and design. UX, Visual Design & BrandingWeb Design & DevelopmentProprietary AI technology and business growth lead to a redesigned and evolving industrial automation & robotics website An artificial intelligence company specializing in intelligent industrial robots needed to evolve its web presence to align with the evolution of its proprietary AI technology and business growth. View Full Case Study Digital Marketing93% Increase in leads from updated manufacturing digital marketing strategy A leading precision filtration company needed to modernize its digital marketing strategy and overhaul its paid search campaigns. View Full Case Study Digital MarketingWeb Design & DevelopmentB2B logistics & transportation website redesign gives better foundation for quality content creation Transportation and logistics supply chain company GlobalTranz needed a website that could generate leads via improved content strategy and flexibility. View Full Case Study UX, Visual Design & BrandingWeb Design & DevelopmentMedical imaging diagnostics software company website redesign Medical imaging diagnostics software company Imbio wanted a new website that met their growth needs, improved their navigation, and highlighted new partnerships. View Full Case Study Digital MarketingUX, Visual Design & BrandingWeb Design & DevelopmentIncreased lead quality and quantity for an electronic contract manufacturer ETI, an electronic contract manufacturer, needed refreshed branding, a redesigned website, and ongoing digital marketing efforts to integrate an acquisition and generate higher-quality leads. View Full Case Study UX, Visual Design & BrandingWeb Design & DevelopmentWebsite redesign with UX visual design focus supports brand image while improving functionality An innovative OEM of acoustic and thermal management systems for the automotive industry needed a design-forward website to showcase its brand image. View Full Case Study Digital MarketingWeb Design & DevelopmentIncreased lead quality and quantity for specialty B2B industrial fasteners company Halco USA needed an information-rich, flexible website, and ongoing SEO and digital marketing to support sales to manufacturers seeking specialty engineered hook and loop materials. View Full Case Study Digital MarketingUX, Visual Design & BrandingWeb Design & DevelopmentB2B accessibility solutions provider website redesign meets need for improved organization and WCAG 2.1 AA compliance Accessibility solutions provider TPGi wanted a new website that merged their two disparate blogs and brought them into the future with an updated, SEO-friendly design. View Full Case Study View All Case StudiesOur ServicesAreas of expertise that B2B industrial marketers need most:Web Design & DevelopmentWebsites to support sales, drive leads, sell online, automate back office functions, increase visibility, & communicate the quality of your offerings.Strategy & Planning, Content Strategy, Writing, SEO, Web Development, Integrations & Automations, E-commerce, GDPR, Accessibility, Hosting, Ongoing Support.Learn MoreDigital Marketing, ABM, & AnalyticsInbound & outbound marketing to attract, engage & nurture niche audiences over complex buying cycles, increasing lead quality & quantity.Strategy & Planning, Inbound Marketing, SEO, PPC, CRO, Account Based Marketing (ABM) Content Marketing, Sales Enablement, CRM, Marketing Automation, Email Marketing, Social Media, Analytics & Insights.Learn MoreUX, Visual Design, & BrandingCohesive brands & user experiences that reflect the quality of your offerings, increase conversions, & turn prospects into customers.Research & Strategy, UX & Visual Design, Web & Graphic Design, Logo & Brand Evolution, Positioning & Key Message Development, ICP & Persona Development, Sales Collateral, Sales Enablement.Learn MoreWhy Windmill StrategyThoughtful modern marketing propels B2B companies forwardInnovative companies make the world go around. But innovative B2B technical, industrial and manufacturing companies don’t always get the word out with the most effective marketing techniques. As a strictly B2B technical, industrial and manufacturing marketing agency, Windmill helps close the gap, so you can move into the future of marketing on your own, or with our continued help.About UsSmart SolutionsWe listen to your unique needs, then deliver smart, high-quality solutions that are right-sized to meet your objectives and your budget.Communication & CollaborationOpen, honest communication is at the core of every engagement—ensuring there are no surprises. Collaboration throughout keeps everyone focused on a common goal, allowing your team to gain new skills and knowledge at every stage.Powerful ProcessesOur proven processes and the entire team’s commitment to continuous improvement lead to increased efficiency, delivering innovation and excellent results while keeping projects on schedule. I would HIGHLY recommend Windmill for all website design and marketing. They are a great agency to work with. All staff is very knowledgeable and very responsive! They stick to their timeline, and the final cost was within the estimated budget. We are very excited with our new website. Cassie McKenzieSales & Marketing Representative, McNally Industries Resources Expand Your Website Design and Digital Marketing ROI with Resources & InsightsSep 4, 2024Digital MarketingTop 5 Tips for Digital Marketing for Logistics Companies As logistics companies continue to evolve, it’s crucial for their digital marketing strategies to evolve as well. Check out our top 5 tips & best practices. Read MoreAug 28, 2024Content Strategy, Digital Marketing, Lead Generation, User Experience, Web Design & Development5 Key Steps to Creating a Successful OEM Digital Marketing Strategy See how to build a successful OEM marketing strategy based on manufacturers' complex factors like long sales cycles, global reach and complex products. Read MoreAug 21, 2024Digital MarketingThe Ultimate Guide to Digital Marketing for Manufacturers & Industrial Companies B2B manufacturers and OEMs tend to be late adopters when it comes to implementing modern digital marketing strategies. Traditionally, sales has driven revenue in these industries, and marketing has existed… Read More See More Articles How can we help you succeed?Let's start the conversation. Industrial Web Design & B2B Digital Marketing Agency based in Minneapolis, serving clients nationwide. Subscribe ×Extend the Scope of Your Digital Marketing with Resources & InsightsOur approach to marketing is unique and tailored to technical industries. 
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