https://allwyn.co.uk

Allwyn UKWe are Allwyn UK, the operator of The National Lottery.Allwyn UK About About usGovernanceReportingHomeHow We OperateSocial ValuePlayer ProtectionContactCareers CareersJob boardMenu Back to Top We are Allwyn UK, the operator of The National LotteryOn 1 February 2024, Allwyn UK took over as the operator of The National Lottery. As the operator of the Fourth Licence, over the course of a 10-year period, our vision is for The National Lottery to change lives every day. Our ambitionOffer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects.  How we workWe work with our customers, retailers, and partners to deliver on our vision for The National Lottery to change lives every day.About usThe best games and experiencesWe are working hard to provide a player experience and games portfolio that is fit for the digital era. We are committed to running a digital-first lottery, to enable our players to play where and when they want.How we operateCreating social valueCreating social value is at the core of how we operate The National Lottery. As the operator of The National Lottery, we plan to create additional social value through our social and environmental commitments in the way we operate our business and engage with our partners.Learn morePlayer ProtectionPlayer safety is our top priority. We will be implementing a number of measures to protect against harmful behaviour.Learn moreAbout usOn 1 February 2024, Allwyn UK took over as the operator of The National Lottery. Find out more about Allwyn UK and our vision for The National Lottery. Learn more Latest news 16September 2024Allwyn launches UK-wide hunt for ‘Local Retail Champions’ Unmissable UK-wide search will recognise and reward National Lottery retailers for the important role they play on the high street and in their communitiesRead more 09September 2024CHANGEMAKERS | ParalympicsGB stars taking action post Paris to further social impact Over 100 Paralympic and Olympic athletes are heading to a community project near you supported by The National LotteryRead more 23August 2024CHANGEMAKERS | The National Lottery operator Allwyn to provide fund for Olympic and Paralympic athletes as they make a difference back home Team GB and ParalympicsGB stars are given the chance to follow their passions and develop projects in their communitiesRead more 30July 2024Allwyn Partners With Snappy Shopper To Give Independent National Lottery Retailers The Ability To Sell Scratchcards OnlineIndependent Retailers Can Now Sell Scratchcards Online Via The Snappy Shopper Home Delivery Platform In A First For The National LotteryRead more 22July 2024Allwyn races out of the blocks with huge new National Lottery campaign to celebrate player support for Team GB and ParalympicsGBAllwyn has launched its summer-long ‘Paris 2024’ campaign which celebrates the unique and authentic role that The National Lottery plays in the journeys of Team GB and ParalympicsGB athletes to the 2024 GamesRead more 18July 2024Allwyn celebrates the role of National Lottery players in Team GB’s and ParalympicsGB’s success with ‘Paris 2024’, Leo Burnett’s first major strategic work for the operatorAllwyn, operator of The National Lottery, has debuted ‘Paris 2024’ with its creative partner, Leo Burnett UK, in collaboration with media agency, Hearts & ScienceRead more 05June 2024Allwyn highlights player support for Team GB and ParalympicsGB on a National Lottery product for the first timeAllwyn is launching a specially branded Team GB and ParalympicsGB scratchcard which underlines the unique role National Lottery players have in supporting athletes at Paris 2024 Olympic and Paralympic GamesRead more 16May 2024Allwyn launches Operation Guardian to help retail partners sell The National Lottery even more safelyAllwyn is announcing the launch of Operation Guardian – an expanded mystery shopper and knowledge check programme which increases the levels of support for retailers and enables them to sell National Lottery products even more safely.Read more 08May 2024Allwyn appoints Adrian Joseph OBE as Non-Executive DirectorNational Lottery operator, Allwyn, has announced the appointment of Adrian Joseph OBE as Independent Non-Executive Director, effective 1 June 2024. Read more 29April 2024‘Best Gift Ever’: Allwyn launches overarching National Lottery gifting campaign to run throughout 2024Allwyn, operator of The National Lottery, is launching an overarching ‘Best Gift Ever’ campaign to encourage people to consider going in to stores to buy a physical National Lottery draw ticket or Scratchcard as the perfect present.Read more 03April 2024Allwyn begins next phase of retail investment with new National Lottery PPOS rollout trialBrand new National Lottery permanent point of sale (PPOS) has started hitting the walls, floors and counter tops of a small number of National Lottery retailers, as Allwyn begins testing the rollout of the specially designed kit.Read more 28March 2024Win on Repeat – Set For Life, from The National Lottery, shares the joy of winning again… and again… and again… with fresh new campaign from VCCP and Hearts & ScienceAllwyn, operator of The National Lottery, is launching a brand new campaign for its Set For Life gameRead more 28March 2024Britain’s top track and field hopefuls to reveal what it takes to become an Olympian or ParalympianThe National Lottery team up with Channel 4 to allow peek behind the scenes as stars approach the Paris 2024 Olympic & Paralympic GamesRead more 25March 2024ChangeMakers | Olympic and Paralympic athletes prepare to make a difference in communities post-Paris 2024The National Lottery to help athletes pursue their passion for good causes - whether it is the environment or inspiring the next generationRead more 25March 2024Allwyn finds winning formula with new digitally-led National Lottery retailer training as users top 7,000Allwyn is delighted to announce that over 7,000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day.Read more 13March 2024Running for those who can’t: Olympic medallist Colin Jackson visits National Lottery operator Allwyn UK’s Watford HQ to champion finding a cure for spinal cord injuryThe former National Lottery-funded athlete visited the National Lottery operator seeking to inspire staff to join the global Wings For Life race which raises money to fund research into finding a cure for spinal cord injury. Read more 23February 2024Lotto at the Heart of Saturday Night Entertainment with Ant & Dec Saturday Night Takeaway SponsorshipNew partnership builds on exciting new era for National Lottery game, Lotto, after ‘Will you be next?’ campaign launch earlier this month Read more 01February 2024The National Lottery changes operator for first time in 30 Years1 February 2024 marks the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National LotteryRead more 31January 2024Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science Allwyn launch its opening campaign, Will you be next?Read more 24January 2024New National Lottery operator Allwyn kicks off day one with big sales team expansion and attention-grabbing new Lotto advertisingAllwyn is delighted to announce that it will be increasing the size of its retail sales team by 50%Read more 12January 2024Allwyn Non-Executive Director changesLord Sebastian Coe and Simon Burke to join the Board as Sir Keith Mills steps downRead more 11January 2024Steve Parkinson joins The National Lottery as Brand and Marketing DirectorAllwyn UK announce Steve Parkinson as its new Brand and Marketing DirectorRead more 20December 2023Allwyn appoints Mark Hughes as Chief Security Officer Allwyn announce appointment of Mark Hughes as new Chief Security Officer to lead all areas of security for The National LotteryRead more 05December 2023Only two weeks left until 18 December deadline for Retailers to transfer their National Lottery Retailer Agreement Allwyn is urging the small proportion of independent retailers who haven’t yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to complete the simple process as soon as possibleRead more 26October 20238-Week Countdown to Deadline for National Lottery Transfer of Retailer Agreement Allwyn urge any independent retailers who have not yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to do so as soon as possibleRead more 14September 2023Allwyn name Hearts & Science as preferred media agency partner for The National LotteryAllwyn UK, the incoming operator of The National Lottery, announce the appointment of Heart & Science as its preferred media partner for the Fourth National Lottery LicenceRead more 11September 2023Allwyn announces new leadership team to spearhead delivery of The National Lottery New Executive will lead the delivery of the Fourth National Lottery Licence Read more 23August 2023Allwyn’s online portal goes live for National Lottery retailers to sign their transfer of retailer agreement ahead of the Fourth LicenceAllwyn, incoming operator of The National Lottery, confirmed that its new online retailer portal has gone live.Read more 24July 2023Allwyn sets out next steps for retailers ahead of National Lottery changeoverAllwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers.Read more 19July 2023Allwyn UK appoints Andria Vidler as UK CEO, leading the incoming operator of The National LotteryAndria will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024.Read more 03July 2023Allwyn appoints Leo Burnett and VCCP to lead advertising for The National Lottery from 2024Allwyn announce the appointment of Leo Burnett and VCCP as joint creative advertising agencies for The National Lottery.Read more 04April 2023Vodafone and Allwyn partner on digital upgrade for next National Lottery LicenceVodafone and Allwyn UK have finalised an agreement to upgrade the technology underpinning the new UK National Lottery licence launching in February 2024.Read more 12January 2023Allwyn UK confirms appointment of Robert Chvátal as Interim CEOAllwyn confirms that Robert Chvátal, currently Allwyn Group CEO has been appointed to the role of Interim CEO of Allwyn UK.Read more 29September 2022Allwyn confirms appointment of independent non-executive directors to support transition to Fourth LicenceSharon Doherty and Victoria McKenzie-Gould lend strong digital transformation and consumer backgrounds to Allwyn team tasked with revamping The National Lottery.Read more 20September 2022Allwyn to operate UK National Lottery from February 2024Allwyn has been officially awarded the Fourth Licence to operate the National Lottery for a decade starting February 2024.Read more 05September 2022Allwyn welcomes Camelot decision to withdraw their appealAllwyn Entertainment announces withdrawal by Camelot Entities of legal challenge to Allwyn’s selection as Preferred Applicant for UK National Lottery Licence.Read more 29June 2022Good news for The National LotteryToday’s ruling is good news for The National Lottery; it enables the Gambling Commission to move forward to award Allwyn the Fourth National Lottery Licence.Read more 17March 2022A fresh start for the National LotteryThe National Lottery is a national treasure and we are honoured to have been chosen as its future custodian. With the Gambling Commission having put its trust in us, we can start to enact our plans to put the National Lottery back at the heart of our country. Read more 15March 2022Allwyn named Preferred Applicant for Fourth National Lottery LicenceWe welcome today’s statement by the Gambling Commission that we have been selected as the Preferred Applicant for the Fourth National Lottery Licence. Our proposal was judged to be the best way of growing returns to good causes by revitalising The National Lottery in a safe and sustainable way. Read more 15March 2022Allwyn selected to revitalise The National LotteryAllwyn welcomes today’s statement from the Gambling Commission declaring the company has been selected as the Preferred Applicant of the Fourth National Lottery Licence.Read more View allLeading global lottery operatorAllwyn UK is part of Allwyn, a leading global lottery operator. Led by a sector-leading UK team and international experts, Allwyn UK embraces the power of digital to grow lotteries and make them better. Tolpits Lane, Watford, Herts WD18 9RNThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Good CausesPlayer ProtectionTech & InnovationAboutNewsCareersMediaRetailersFinancial informationAboutContactNewsTerms and conditions© 2024 ––  Allwyn, All rights reserved. | Privacy Policy  Cookie Policyenen1729865101https://allwyn.co.uk

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