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Home Page - 4A's4A's,The 4A's,American Association of Advertising AgenciesThe 4A's provides proprietary access to the people, information, tools and training that advertising agencies need to become more successful.Home Page - 4A's Back Agency Search Site Search 4A’s MembershipLog In / Sign Up Resources Member Essentials 4A's Research4A's Surveys & ReportsAccelerate Access ProgramMember EssentialsSubmit A Research Request Agency Management 4A’s Benefits GroupAdmin & OperationsAgency Finance & CompensationForms & ContractsHuman ResourcesJob DescriptionsLegalMedia, Technology & DataProject Management Repository Business Development Agency SearchBranding & PositioningBusiness Development OverviewClient Agency RelationsNew Business Discipline Resources All Discipline ResourcesAdmin & OpsCX (Customer Experience)Government RelationsManaging Your TalentMedia, Tech, and DataProject ManagementResearch & InsightsStrategy & Account Planning Research Research Services Ask the 4A’s Research TeamIndustry Surveys & White PapersMonthly Research WebinarsResearch Insights NewslettersResearch Practice Area Overview Databases BLAST - LOCAL Ad SpendingBUDDY - DemographicsCreative Ad LibraryFresh PressProQuest Industry Verticals AutomotiveBanking & Financial ServicesFood & CPGHealthcareHome & GardenRecreation, Entertainment & SportsRestaurantsRetailTechnologiesTravel Topics 4A's Research Consumer SurveysAgency & Advertising BasicsBrandingConsumersGoing GlobalHoliday Insights + TrendsMedia ChannelsMetrics & Effectiveness Talent Talent 4A's FoundationBeyond the Pledge PodcastDEI ResourcesDiversity & Agency InitiativesJob DescriptionsTalent Talk Webinar Series 4A’s Foundation 365BlackPrintHigh School ProgramsMAIPVanguard Learning Learning & Development Learning Institute Home PageUpcoming Workshops and EventsFoundational Programs and CertificationsManager and Leadership TrainingWorkplace CultureAccount ManagementBusiness DevelopmentCreativeFinance and OperationsMedia, Tech and DataStrategyInstitute of Advanced Advertising StudiesCrash Courses Communities Participate View All CommunitiesView All Upcoming Events & Webinars Leadership Board of DirectorsForums Disciplines Committees Regional Boards & Local Councils More MAIPTrusted Partners Events 4A’s Conferences & Events ANGLESDecisionsJay Chiat AwardsMPFStratFestAdvancing TalentView All Upcoming Events & Webinars 4A’s Webinar Series Agency Comms IN FOCUSAPB: Evolving Transparency within Brand Safety and SuitabilityConvene. 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Shared objective. To analyze, elevate and celebrate strategic excellence.   REGISTER NOW Fall Sale Members-Only: Save 30% on Over 20 Courses REGISTER BY SEPTEMBER 13The shortlist is out! See who made the cut. Congratulations finalists! VIEW SHORTLISTThe Conference for Agency Comms Professionals Dec 3 | NYC 2024 Theme: Minding the Business Understanding Shifts in the Trades, Pitching and New Business Register nowGenAI Blueprint: A Comprehensive Guide to Agency GenAI ImplementationChapter 6 Is Now Out! Highlights: AI capabilities, in-house expertise, tools, partnerships, AI-human collaboration and more Download Blueprint Top Tools Agency Search Training Programs Talent 4A’s Benefits Group We’re proud to be an extension of your team committed to empowering your success. Learn more about what it means to be a 4A’s member.   Decoding Compensation Models & Implementing the Right ModelThis comprehensive toolkit jointly developed by the 4A’s and ANA helps agencies and brands evaluate commonly used compensation models, provides foundational knowledge, definitions, best practices, and an analysis of pros and cons for each model. It also offers a framework enabling both agencies and advertisers to determine the right model for their engagement and strategies for successful transition or implementation. GET THE TOOLKIT We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. Our Mission Featured Content, 4A’s and Member News. Featured Content August 14, 2024| 4A's Campaign US Salary Survey: How marketing salaries differ by position, career focus, years... Featured Content August 14, 2024| 4A's Campaign US Salary Survey 2024: What marketing industry employees love — and hate... Featured Content August 14, 2024| 4A's Campaign US 2024 Salary Survey: Despite progress, disapproval soars at agencies Featured Content August 7, 2024| 4A's Advertisers grapple with the weight of AI’s environmental impact August 14, 2024| 4A's Campaign US Salary Survey: How marketing salaries differ by position, career focus, years... August 14, 2024| 4A's Campaign US Salary Survey 2024: What marketing industry employees love — and hate... August 14, 2024| 4A's Campaign US 2024 Salary Survey: Despite progress, disapproval soars at agencies August 7, 2024| 4A's Advertisers grapple with the weight of AI’s environmental impact 4A's Member News 4A's Member News includes both 4A's member press releases and other member content—which includes a variety of submission from 4A's Members. To submit content, click the button and fill out the form Submit Member News 4A's News Agency News Partner News September 6, 2024 Equality for all: The 4A’s commitment to save DE&I Equity efforts need a strong commitment from leadership and sustained,... View Article August 5, 2024 What Marketers Need to Know When Their Agencies Act as... Principal-based trading is ‘everywhere,’ industry observers say. Marketers need to... View Article August 2, 2024 Lingua Franca: “Being a Strategist Is to Be a Bridge” Rachel Pool, head juror, nonprofit strategy for the Jay Chiat... View Article July 31, 2024 For Business, Harris’s Record Fuels Both Optimism and Uncertainty Corporate executives scrutinize the vice president’s record in areas including... View Article July 29, 2024 How Google’s cookie test unraveled—and where advertisers go from here Google was developing new programmatic platform with one hand—its demand-side... View Article July 23, 2024 4A’s CEO Marla Kaplowitz To Step Down to Pursue Next... Organization Commences Search for New Leader  New York, NY –... View Article July 23, 2024 Agency reviews—how incumbents can defend accounts and retain clients Ad insiders also share advice to help an incumbent determine... View Article July 16, 2024 Online Privacy and Other Areas Where Supreme Court Rulings Could... Trade groups look forward to challenging limits set by federal... View Article View More 4A's News September 12, 2024 AbelsonTaylor Group Appoints Justin Zylberman to Director of Business Development Leading healthcare advertising and marketing firm AbelsonTaylor Group has hired... View Article August 29, 2024 AbelsonTaylor Group Promotes Amy Restko to Group Director of Engagement... Leading healthcare marketer AbelsonTaylor Group has promoted Amy Restko to... View Article August 22, 2024 Ashley Gordon joins Mower’s C-suite as head of integrated media... Mower, one of the country’s top independent and 100% employee-owned... View Article August 22, 2024 Building the board ready CMO Marketers on the board – it’s an evergreen topic in... View Article August 21, 2024 Spirit Airlines Unveils New Brand Strategy and Brand Identity Developed... New York (August 19, 2024) — VML was selected to... View Article August 20, 2024 Beth Rolfs elevated to Global Chief Data Officer at Grey Grey strengthens global data strategy practice to drive value for... View Article August 13, 2024 Jeremiah’s Italian Ice selects &Barr as media agency of record... ORLANDO, Fla. (August 13, 2024) – &Barr announces its selection... View Article August 13, 2024 AbelsonTaylor Group Launches AT Activate, a Full-Service Healthcare Media Agency CHICAGO, Aug. 12, 2024 – Leading healthcare marketer AbelsonTaylor Group... View Article View More Agency News September 12, 2024 XR Political Creative Pulse By partner member XR Explore the Power of Creative Intelligence... View Article September 12, 2024 MINT | EYES ON – Transparency: Bringing Media Spending Into... By partner member MINT.AI The “MINT Eyes On” series, produced... View Article September 12, 2024 The Extra Mile: How Can Agencies Provide Value Beyond Campaign... By partner member MINT.AI Elevating Media Agency Services In 2024,... View Article September 12, 2024 MINT’s Perspective: Navigating the Digital Advertising Landscape After Google’s Cookie... By partner member MINT.AI A Welcome End to Uncertainty In... View Article September 11, 2024 The Role of Middleware, Insourcing and AI in your Digital... By partner member MINT.AI Exploring the MarTech Battleground With over... View Article September 10, 2024 The Essential Role of Weather in Health and Wellness Marketing... By partner member The Weather Company Health and wellness marketers... View Article September 10, 2024 Capitalizing on Multiplatform Players’ Ad Receptivity By Antonio Miller, Research Manager, Activision Blizzard Media As the... View Article September 10, 2024 The Agency’s Roadmap to Effective Freelance Operations This new report from Worksome provides practical and proven strategies... View Article View More Partner News Celebrating Black talent in the industry all 365 days of the year.Honoring Black industry trailblazers and up-and-coming disruptors. Learn MoreCampaign Enlightenment ProgramDiscover how to bias-proof any campaign journey with our three-part Campaign Enlightenment Program. Get more information Mark Your Calendar Council October 21, 2024 2024 Equity & Inclusion Congress   The Equity & Inclusion Congress was established to create an industry-led commitment to accelerate diversity, equity and... View Council Webinar September 18, 2024 How to Drive YouTube Success for Clients in Q4 During the Election and Holidays Every independent agency that manages YouTube campaigns for their clients wants to maximize performance while also keeping an... View Webinar Webinar September 24, 2024 Control Your Chaos: Learn How Top Agencies Are Managing Independent Talent For many agencies, freelance talent is the driving force behind meeting client expectations and achieving success. In this... View Webinar Conference December 3, 2024 ANGLES 2024 Minding the Business Understanding Shifts in the Trades, Pitching and New Business The ANGLES 2024 conference will underscore... View Conference View More Events Equity and Inclusion in Action, Advancing Beyond Conversation. 4A's DE&I Resources Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?Upfront season is upon us, but this year feels different. With economic uncertainties and increased scrutiny on budgets, every dollar spent is being scrutinized like never before. At the same time, the industry continues to debate measurement and currency issues, leading to confusion in the marketplace.   Download the Paper Join the 4A’s 4A’s membership gives your agency access to exclusive content and over a century of industry experience. Become a Member Learning Institute Webinars, workshops, and training programs from the 4A’s give you valuable skills to stay competitive. View Training Programs Membership for Non-Agency Partners Become a partner member and enjoy 4A’s benefits and resources. 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