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Velocitize - Your fuel for digital successYour fuel for digital successVelocitize - Your fuel for digital success Skip to primary navigation Skip to main content Skip to footer Search Close Search Search for: Recommended Reads Velocitize Talks: Boyd Roberts of Big Picture Group on Branding, Websites & Open Source 3 Ways to Reduce Shopping Cart Abandonment Happy Anniversary to WordPress! 20 Years & Going Strong How to Design a High-Converting FAQ Page (5 Tips) VelocitizeYour fuel for digital successA publication by  Your fuel for digital successFeatured Marketing Talks Trends Digital Agency WordPress Hosting Follow FeaturedVelocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine Eileen SmithMarch 29, 2024 Check out a featured article Featured3 Best Link in Bio Tools for Instagram John HughesMarch 27, 2024 FeaturedHow Real Brands Are Using AI Tools in 2024 John HughesMarch 25, 2024 FeaturedCan You Use Custom ChatGPTs to Improve Your Website? John HughesMarch 21, 2024 Recent Articles FeaturedVelocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine Eileen SmithMarch 29, 2024Users would go to that site and you could noticeably see the delay as everything took time to load, and … 7 E-Commerce Metrics to Track John HughesMarch 28, 2024An essential component of any e-commerce business is performance analysis. Knowing which metrics to track can help you identify weak … Featured3 Best Link in Bio Tools for Instagram John HughesMarch 27, 2024If you’re using Instagram to grow your brand, you may be aware that the platform only lets you display one … FeaturedHow Real Brands Are Using AI Tools in 2024 John HughesMarch 25, 2024Artificial Intelligence (AI) is everywhere these days. A lot of companies are using it to optimize their operations and boost … FeaturedCan You Use Custom ChatGPTs to Improve Your Website? John HughesMarch 21, 2024If you’ve tried using ChatGPT, you know it can help you solve problems, come up with ideas, and even perform … FeaturedThe Impact of AI on Content Creation John HughesMarch 18, 2024With the advancement of AI technology, many industries have witnessed major transformations. And while there are plenty of advantages to … How to Promote Your Most Successful Blog Content (3 Ways) John HughesMarch 11, 2024Not every blog post you publish will have the same level of success. Some articles may far outshine the rest. … Featured5 Tips to Increase Conversions With an Effective CTA John HughesMarch 6, 2024Calls to Action (CTAs) are among the most important elements on any website. Blogs, online stores, portfolios, you name it. … FeaturedVelocitize Talks: Carmen Domínguez of Hallam on SEO, AI & Conversions Eileen SmithMarch 4, 2024If you are a good digital marketer, you don’t target Google. You target users. Carmen Domínguez is Head of Organic … Featured4 Tips for a Successful E-Commerce Loyalty Program John HughesFebruary 27, 2024In the past, we’ve talked about how to create a loyalty program for your online store. However, that’s just the … FeaturedCan You Start a Subscription-Based E-Commerce Business? John HughesFebruary 22, 2024Shifting to a subscription-based e-commerce business can help you improve customer retention and drive sales. Nonetheless, depending on your consumers … FeaturedVelocitize Talks: Theo Kanellopoulos of Out In The Clouds on AI, Marketing Automation & Web3 Eileen SmithFebruary 20, 2024We’ve always built our business over how can we build as many long-term customers as possible and continue to build … FeaturedAre Chatbots and AI Assistants a Replacement for Human Customer Service? John HughesFebruary 13, 2024Artificial Intelligence (AI) has become very popular in recent years. In fact, the number of global AI tool users is … FeaturedVelocitize Talks: Ben McIntyre of BJM Digital on Web Design & the User Experience Eileen SmithFebruary 8, 2024Having a website is one thing but making it intentional and having a purpose is another. Ben McIntyre is the … FeaturedRegistration Now Open for DE{CODE} 2024! Eileen SmithFebruary 6, 2024Registration is open for WP Engine’s annual developer conference, DE{CODE} 2024, which is returning for its fifth straight year with … FeaturedThe Impact of Voice Search on Digital Marketing Strategies John HughesFebruary 6, 2024Voice search is changing the way we look for information online. By understanding how it works, you can implement it … FeaturedVelocitize Talks: Warren Wilansky of Plank on Website Design & WordPress CMS Eileen SmithFebruary 1, 2024Rather than being a company that says, yes, we do these things, there’s a way for us to be able … Is There Such a Thing as Sustainable E-Commerce? John HughesJanuary 29, 2024You may have heard about ‘sustainable e-commerce’, and wondered whether it’s a meaningless buzzword or has any substance to it. … Velocitize Talks: Tim Barnett of Sonnet on Offshore Resourcing & Remote Work Eileen SmithJanuary 25, 2024A website is really the only asset that a client has total ownership over. Tim Barnett is the CEO and … 5 Ways To Use Instagram To Grow Your Business John HughesJanuary 22, 2024Instagram is simultaneously one of the most popular social media platforms in the world, the best place to share pictures … Velocitize Talks: Boyd Roberts of Big Picture Group on Branding, Websites & Open Source Eileen SmithJanuary 18, 2024It’s the words and the language and the tone of voice and the brand personality that comes alive through the … How to Train a Chatbot for Your Business John HughesJanuary 16, 2024Leveraging a chatbot for your business can enhance the user experience and improve customer service. That’s because they can automate … Velocitize Talks: Aaron Meredith of Studio Malt on Web Hosting, Reselling & Design Eileen SmithJanuary 9, 2024The web is still the only platform that a brand can have total design control over and tell their story … Should You Use AI Tools for Sales Emails? John HughesJanuary 2, 2024It can be difficult (and time consuming) to create engaging email campaigns that convert. Fortunately, you can use AI tools … The 5 Best Loyalty Program Plugins for WooCommerce Sites John HughesDecember 20, 2023Marketing your WooCommerce store and attracting customers can be challenging. Fortunately, a loyalty program can help you engage customers, encourage … 5 Ways to Add Holiday Spirit to Your Website John HughesDecember 15, 2023With the holiday season approaching, it can be smart to inject some festive spirit into your website. This can get … How AI has Impacted the Digital Marketing Industry, Our Agency, and Our Clients Andrew WigginsDecember 13, 2023The following is a guest post from AirTank, a full-service design, development and marketing consultancy. At this point, you’ve heard … Velocitize Talks: George Photios of G Squared on the Sales Funnel, SEO & Paid Media Eileen SmithDecember 11, 2023Making sure that you’re engaging quality suppliers in the SEO space is paramount. George Photios is the Co-Founder and Director … 3 Social Commerce Mistakes to Avoid John HughesDecember 5, 2023A poorly planned social commerce strategy is unlikely to attract customers or boost engagement. However, if you’re aware of common … How to Create an Auction Website with WordPress (6 Steps) John HughesNovember 30, 2023If you own or collect rare items that you’d like to sell, auctioning them off online is a great way … 3 Ways to Reduce Shopping Cart Abandonment John HughesNovember 27, 2023The e-commerce checkout experience can be a deal breaker for many consumers, with various issues resulting in shopping cart abandonment. … How to Create a WordPress Instagram Feed (4 Steps) John HughesNovember 21, 2023If you run an e-commerce site, a WordPress Instagram feed can freshen up your content, reach new audiences, and build … Velocitize Talks: Irwin Hau of Chromatix on Increasing Leads & Website Conversions Eileen SmithNovember 16, 2023What’s your story? What’s the why behind why you even started your business? Irwin Hau is Director at Chromatix, an … How to Improve WordPress SEO with AI Tools John HughesNovember 14, 2023Search Engine Optimization (SEO) is one of the easiest ways to drive more traffic to your web pages. However, many … Velocitize Talks: Myles Lagolago-Craig of XWP on Enterprise Media, Technology & WordPress Eileen SmithNovember 9, 2023The beauty of the web is fragmented, and the website will just be one of those fragmentations of the wider … 5 Strategies for Pricing Products in Online Stores John HughesNovember 6, 2023Pricing your products can be a little tricky. If your prices are too high, you can scare off customers, but … How to Prevent Online Payment Fraud on Your E-Commerce Site (5 Strategies) John HughesOctober 30, 2023The number of e-commerce losses due to online payment fraud has grown rapidly in recent years. Without the proper defenses, … AI and eCommerce: Revolutionizing the Shopping Experience as the Festive Season Nears Tony DoOctober 25, 2023Tony Do is a Marketing Manager, Digital Marketer, and SEO Strategist for HubSpot. He is a graduate from University of … How to Create a Brand Story for Your E-Commerce Site (5 Tips) John HughesOctober 24, 2023Are you looking to build more meaningful connections with customers to increase sales? One of the easiest ways to show … It’s That Time of Year (Again): E-Commerce Holiday Shopping Eileen SmithOctober 19, 2023Last year, consumers spent more than $9 billion dollars online on Black Friday. E-commerce spending in general has climbed steadily since … 5 Ways to Improve Email Marketing Campaigns John HughesOctober 16, 2023Email marketing is one of the most powerful ways to market your e-commerce business. However, it can be hard to … 5 Examples of Email Marketing Campaigns for Online Stores John HughesOctober 10, 2023It can be hard to know when and how often to email your subscribers. If you do it too often, … 4 Ways to Optimize Your WooCommerce Product Pages John HughesOctober 2, 2023Having poorly optimized product pages will likely attract less attention, discourage sales, and ultimately hurt your bottom line. Fortunately, there … How to Implement an AI Chatbot in WooCommerce John HughesSeptember 25, 2023A chatbot can add plenty of value to your online business. Among other things, it enables you to provide instant … Hanging By the Threads: Threads vs. X Eileen SmithSeptember 20, 2023Imagine a social media world without X (formerly known as Twitter and how everyone will always refer to it). That’s … Wix vs. WooCommerce: Which Is Right for You? John HughesSeptember 18, 2023When you’re choosing an e-commerce solution, there’s a lot on the line. You’ll want to be sure the platform enables … What is WordPress Multisite (And Do You Need It)? John HughesSeptember 5, 2023If you’re managing multiple related WordPress sites individually, you probably already know it takes a lot of time. Whether you’re … How to Write a Blog Post with ChatGPT (In 5 Steps) John HughesAugust 28, 2023Starting a blog can be an effective way to gain more visibility, generate leads, and establish yourself as an authority … 3 Best AI Image Generators for Your Marketing Campaign John HughesAugust 21, 2023There’s a healthy debate around the idea of using Artificial Intelligence (AI) in different fields. However, there’s some controversy when … Are AI Content Creators Good Enough to Use in Marketing Campaigns? John HughesAugust 14, 2023AI content generators aim to speed up the content creation process. However, you might not fully understand the limitations of … How to Edit AI-Generated Content (4 Tips) John HughesAugust 8, 2023Content creators have embraced the rise of artificial intelligence (AI). This is probably because programs like ChatGPT offer speed, efficiency, … How to Use AI to Power Up Your E-Commerce Site (5 Ways) John HughesAugust 1, 2023There’s more to artificial intelligence (AI) than ChatGPT. It’s all around you, from search engines to individualized product recommendations. And, … FeaturedWe’re Only Human: Taking the Bias Out of AI Eileen SmithJuly 27, 2023These days it’s obvious that the more we leverage artifical intelligence (AI) technology, like ChatGPT, the smarter and seemingly more … 5 Best AI Content Generators for WordPress Site John HughesJuly 24, 2023There’s a lot of debate around AI content generators. However, as far as Google is concerned, AI-generated content isn’t necessarily … Should WP Engine Customers Go Headless?  KanopiJuly 19, 2023The following is a guest post from Kanopi Studios, a women-run and values-driven agency which designs, builds, and supports websites … 3 Best ChatGPT Alternatives in 2023 John HughesJuly 18, 2023You can use ChatGPT to help with a number of tasks, but the model has significant limitations. And while the … How to Design Engaging Contact Forms (6 Tips) John HughesJuly 13, 2023Contact forms are an essential but frequently overlooked aspect of website design. These forms can bridge the gap between your … Using Pop-Ups in Web Design to Increase Conversions (5 Tips) John HughesJune 27, 2023Pop-ups are often seen as annoying and intrusive, and they can drive people away from your site. Incorporating them into … Velocitize Talks: Sam Zimmerman of Blue State on Nonprofit Marketing & Website Design Eileen SmithJune 22, 2023A lot of things that have been standard over the past 20 years in this field are going to be … Can You Use AI Content Creators for Your WordPress Website? John HughesJune 21, 2023AI content creators offer an appealing way to speed up content creation, but are they a good fit for your … The State of WordPress AI Plugins John HughesJune 13, 2023With the continued growth of Artificial Intelligence (AI) technology, there are tons of new AI WordPress plugins that claim to … Can You Create a Cohesive Strategy Using AI Marketing Tools?  John HughesJune 8, 2023Almost everyone’s talking about Artificial Intelligence (AI) lately. As a marketer, you might be wondering if you can use advanced … How to Create a Successful Email Newsletter for Your Business (4 Tips) John HughesJune 6, 2023Sending newsletters can be an effective way to stay in touch with your customers. Plus, if you do it right, … Happy Anniversary to WordPress! 20 Years & Going Strong Eileen SmithJune 1, 2023They grow up so fast… Happy Anniversary to WordPress! Your favorite content management system (and ours) is now 20 years … How to Design a High-Converting FAQ Page (5 Tips) John HughesMay 30, 2023Whether your customers want to buy groceries or a luxury watch, shopping online can help them save time and money. … 4 Ways to Optimize the WooCommerce Thank You Page John HughesMay 22, 2023Showing a “thank you” message after a user completes a purchase is customary in e-commerce stores. However, not every business … 3 Types of Navigation Menus for Your E-Commerce Site (And When to Use Them) John HughesMay 15, 2023A menu that’s difficult to navigate can lead to a poor user experience and a drop in sales. By using … FeaturedThe (Real) Life of AI: Advanced Technologies in a Brave New World Eileen SmithMay 10, 2023What’s the best way to write an article about AI and ChatGPT that will grab your readers’ attention? And why … 5 Best Affiliate Marketing Tools to Make More Sales John HughesMay 5, 2023Affiliate marketing is a popular business venture, so it can be difficult to make your products stand out. Fortunately, there … 5 Best Contact Form Plugins for WordPress John HughesMay 1, 2023Contact forms provide a quick and easy way for customers to get in touch with you. For instance, they might … How to Create a Customer Onboarding Website (5 Tips) John HughesApril 25, 2023A customer onboarding website is a great way to build meaningful customer relationships and improve retention rates. However, you might … Unlock the Power of AI and Marketing Automation Tony DoApril 19, 2023As a busy marketer, do you feel like your work is never done? You run marketing campaigns across multiple channels, … An Ultimate Guide to Content Delivery Networks (CDNs) John HughesApril 17, 2023Content Delivery Networks (CDNs) are the backbone of most of the popular web services we use today. Many of the … Best Hosting Providers for Your E-Commerce Website John HughesApril 10, 2023A quality e-commerce web host can provide fast speeds, air-tight security, and tons of useful addons. But if you don’t … 5 Best Payment Gateways for E-Commerce John HughesApril 6, 2023For any e-commerce business, it’s important to find an affordable, secure payment gateway that integrates with your site. However, there … 5 Most Profitable Business Niches for 2023 John HughesApril 3, 2023Choosing the right business niche can make all the difference between success and failure. A niche is a market that … 6 Effective Ways to Monetize Your Website John HughesMarch 27, 2023Monetizing your website is a great way to generate income from your content. However, some monetization strategies like direct advertisements … Employed vs Self-Employed: Which Is Right for You John HughesMarch 23, 2023Being employed vs self-employed offers unique perks and drawbacks, and vice versa. So, it can be difficult to choose between … 5 Ways to Finance Your Startup John HughesMarch 21, 2023Coming up with a great business idea is exciting. Still, you might need an office, equipment, a prototype, or other … 5 Tips to Master the Art of Soft Selling vs Hard Selling John HughesMarch 16, 2023The world of sales can be intimidating. You may constantly feel under pressure to beat your targets. However, soft selling … WP ENGINE DE{CODE}: THE VIRTUAL CONFERENCE FOR WORDPRESS DEVELOPERS  Eileen SmithMarch 14, 2023Now in its fourth year, WP Engine’s DE{CODE} developer conference is set to kick off next week, and this year’s … How to Perform a Full SEO Audit on Your Website John HughesMarch 7, 2023Search Engine Optimization (SEO) is essential if you want to get organic traffic to your website. The problem is, there’s … How to Speed Up Your WordPress Website (5 Tips) John HughesFebruary 27, 2023Slow loading times can result in a low conversion rate. They could also have a negative impact on your search … Velocitize Talks: Tayo Onabule of Drewl on Headless Architecture and WordPress Eileen SmithFebruary 23, 2023When you’re trying to give shoppers a native-like experience in a browser, you want that performance there and you want … 5 Reasons to Add a Wishlist to Your Store John HughesFebruary 21, 2023If you have a large e-commerce site with many products, it can be difficult for customers to keep track of … How Much Does It Cost to Create an E-Commerce Website? John HughesFebruary 16, 2023An e-commerce website is an ideal solution for selling products and services online. However, with many factors to consider, you … FeaturedE-Commerce SEO: How Structured Data Can Increase The Visibility Of Your Products Valentina IzzoFebruary 14, 2023E-commerce has swept the world and become a crucial aspect of the modern economy. As more consumers turn to online … 3 Reasons to Create a Members-Only Store John HughesFebruary 9, 2023Most online stores are open to the public. Anyone can buy from them and the same products are available to … Velocitize Talks: Guillaume Buat-Ménard of Flipside on Sustainability & Web Design Eileen SmithFebruary 6, 2023There’s a lot of attention on NFTs and cryptocurrencies but I wish there would be more impetus on what could … How to Get Started with Email Marketing John HughesJanuary 31, 2023Whether you run an e-commerce store or promote your physical business online, you’ll need an easy way to communicate with … Velocitize Talks: Scott Jones of Illustrate Digital on WordPress, Headless & UX Design Eileen SmithJanuary 27, 2023If you don’t put your business priority first but you put the user priority first, the business will win almost … 5 Ways to Use Coupon Marketing to Boost Sales John HughesJanuary 23, 2023Increasing sales in your online store can take time and effort. If you’re not implementing strategies that incentivize your buyers, … Velocitize Talks: Peter Delaney of WONDR.io on Digital Banking & Fintech Eileen SmithJanuary 19, 2023Different renditions of your website and your brand, and trying to be subtle about it without bombarding them; that’s where … 4 Free Tools to Optimize Your Online Store John HughesJanuary 17, 2023If you run a small business, fees can quickly add up. Although you’ll want to run marketing campaigns and optimize … Velocitize Talks: Sean Blakeley of Americaneagle.com on Open Source, Enterprise WordPress & Headless Eileen SmithJanuary 11, 2023WordPress has matured and the offerings within the WordPress ecosystem have matured to the extent that now enterprise organizations’ IT … How to Market an E-Commerce Business on Pinterest John HughesJanuary 9, 2023If you run an e-commerce site, you might spend a lot of time marketing your business on social media. If … Should You Accept Cryptocurrency in Your Online Store? John HughesJanuary 5, 2023Providing multiple payment methods in your online store ensures that you can cater to a wide variety of customers. However, … 5 Co-Marketing Examples to Inspire Your Next Partnership John HughesDecember 28, 2022As a business owner, you probably compete with other companies that sell to your target customer. However, partnering with another … Velocitize Talks: Adam Davey of Candyspace on Headless, Open Source and E-Commerce Eileen SmithDecember 20, 2022Having the kind of ubiquitous development languages that you can just leverage is a huge benefit. Adam Davey is the … How to Optimize Product Images for Web Performance (4 Tips) John HughesDecember 14, 2022Slow-loading pages can harm your e-commerce website’s search engine rankings and increase bounce rates. Large or heavy images can cause … Velocitize Talks: Jason Goth of Credera on Emerging Technology, Data Privacy & Open Source Eileen SmithDecember 12, 2022Technologies to me are like fashion. There’s always a new one and they have a life cycle and then the … How to Think Through Marketing in the Metaverse—and Measuring Ad Success Inna ZeygerDecember 8, 2022Once a distant sci-fi concept, the metaverse is now a reality for your business. While it continues to make headlines, … 3 Best Page Builders for Your Small Business Website  John HughesDecember 5, 2022Moving your small business online can be the key to increasing brand awareness and driving more conversions. However, you may … Featured3 Simple Steps to Creating an International-Friendly Website Britney WellsDecember 1, 2022You’ve been marketing your products to consumers in foreign countries, and it’s working. They’re visiting your website and maybe even … Velocitize Talks: Abhii Dabas of Webpuppies on Web Development, Partnerships & WooCommerce Eileen SmithNovember 30, 2022You have to take your user on this incredible journey without making it obvious. Abhii Dabas is the CEO of … How to Implement the Recurring Revenue Model in Your Online Store (3 Ways) John HughesNovember 28, 2022If you run an online store, it can be stressful not knowing how much revenue you’ll have at the end … Velocitize Talks: Thomas Sanchez of Social Driver on Values, Advocacy and the Metaverse Eileen SmithNovember 22, 2022If you can get that formula right today, you are going to have an outsized impact. Thomas Sanchez is the … Velocitize Talks: Jerome Tam of Rush Hour Digital on Rebranding, Websites & Consistency Eileen SmithNovember 16, 2022It doesn’t really matter whether the end user is coming in to get that information; it needs to be one … A Complete Guide to Shipping E-Commerce Orders John HughesNovember 15, 2022Having a streamlined shipping solution for your e-commerce business is crucial for its success. If you don’t have a game … 5 Tips for Enhancing Your Affiliate Program John HughesNovember 9, 2022Starting an affiliate program is a great way to boost conversions and brand reach. However, it’s often difficult to take … Velocitize Talks: Kevin Dam of Aemorph on SEO, No Code & Sticking with What Works Eileen SmithNovember 7, 2022We always get people asking us, I’ve seen somebody else on this platform or that platform, should we be there? … How to Create an Effective Refund and Return Policy (5 Tips) John HughesOctober 31, 2022It might be tempting to gloss over your refund and return policy. However, this is one of the most crucial … How to Add Terms and Conditions to Your E-Commerce Website John HughesOctober 27, 2022Launching an e-commerce website can be exciting, especially if you’re passionate about what you’re selling. Still, your site likely has … Velocitize Talks: James Keeler of whiteGREY on the Brand Experience & Personalization Eileen SmithOctober 24, 2022It takes one mistake to undo a lot of good so it’s important to plan and execute your personalization really … What E-Commerce Site Owners Need to Know About PCI Compliance John HughesOctober 21, 2022If you run an e-commerce site, you might already consider your customers’ privacy and security a top priority. However, keeping … FeaturedShopify vs. WooCommerce: Which Is Right for Your E-Commerce Website? John HughesOctober 18, 2022If you’re planning to launch an online store, one of the most important decisions you’ll have to make is choosing … Velocitize Talks: Erik Posthuma of Aleph-Labs on Web3, Financial Markets and Cryptocurrency Eileen SmithOctober 14, 2022The way Web3 and WordPress will grow together is, in a way, how the whole ecosystem will grow together. Erik … 5 Things to Consider when Creating a Conversion Page on your Website Mikel BruceOctober 11, 2022Your website can serve a variety of purposes—from education to marketing to sales—and it can feel daunting to balance it … Should You Implement One-Click Checkout in Your Online Store? John HughesOctober 10, 2022A lengthy checkout process can be frustrating for customers and may increase cart abandonment. Luckily, with one-click checkout, you’re able … Velocitize Talks: Shaan Nicol of Chillybin on WordPress, Websites and Target Audience Eileen SmithOctober 4, 2022A lot needs to be done about really slimming down websites and slimming down content to make them ultra specific … FeaturedUnlock the Metaverse and Take Your Brand With You Eileen SmithSeptember 30, 2022Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a … 5 Tips to Increase Your Affiliate Marketing Sales John HughesSeptember 26, 2022Affiliate marketing is a flexible and profitable way to earn a living. However, knowing how to amplify your content and … How Much Money Do Online Stores Make? John HughesSeptember 19, 2022If you’re thinking of starting an online store, you’re probably wondering how much money you can expect to make. Unfortunately, … Online or On Foot: Gen X Shops Around Eileen SmithSeptember 16, 2022I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a … When to Use Upselling and Cross-Selling in E-Commerce (4 Cases) John HughesSeptember 12, 2022Are you looking to increase your average order sales? Getting customers to spend more in your store can be challenging. … Cache In: Optimize Your WooCommerce Site with EverCache Eileen SmithSeptember 7, 2022Site down. Two of the most dreaded words in the entire digital marketing lexicon. When your e-commerce website crashes—or experiences … 5 Tips for Implementing Cross-Selling to Drive Sales John HughesSeptember 6, 2022There’s no shortage of marketing tactics you can implement to attract new visitors to your website. However, it can be … Book Club: What Velocitize Talks Influencers are Reading (Part 5) Elise JonesSeptember 2, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … Found in Translation: How to Translate Your WooCommerce Store Eileen SmithAugust 31, 2022This is a guest post from Weglot, a WordPress translation plugin that turns any e-commerce website into a multilingual one. … How to Choose the Right Wholesale Suppliers for Your Online Store John HughesAugust 29, 2022You may be eager to jump right into things with your new e-commerce store by partnering with the first wholesale … Turn It Up: What Velocitize Talks Guests are Listening To (Part 2) Elise JonesAugust 24, 2022In 2021, U.S. adults spent over 13 hours per day on media. In fact, an estimated 80 million Americans are weekly podcast … How to Get Started With TikTok Marketing for E-Commerce John HughesAugust 22, 2022TikTok has a reputation for being a hyper young media channel. Therefore, you might be finding it hard to come … Velocitize Talks: PeterJohn Hunt of Useful Group on WordPress and Web Development Eileen SmithAugust 19, 2022Who are we trying to meet and where do we meet them? It’s more than, we only meet our customers … Which Customer Support Channels Should You Offer on E-Commerce Sites? John HughesAugust 15, 2022It’s important to offer customer support on your e-commerce site. However, with so many options available, it can be difficult … Google Postpones the Cookieless Future. Again. Eileen SmithAugust 11, 2022This article was originally published in June 2021 and has been updated accordingly. Imagine a world without third-party cookies. A … 5 Ways to Increase E-Commerce Customer Retention John HughesAugust 8, 2022If you own an e-commerce store, you’ve probably made a lot of effort to acquire customers. This is why it … Book Club: What Velocitize Talks Interviewees are Reading (Part 4) Elise JonesAugust 5, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … Why You Should Add a Blog to Your Online Store John HughesAugust 3, 2022When you’re running an e-commerce business, finding ways to boost traffic and engage with your customers can be challenging. Fortunately, … Text Me, Maybe? Why Local Businesses Should Leverage SMS Marketing Eileen SmithAugust 1, 2022What’s black and white and read all over? That would be texts. And yet SMS marketing has been relegated to … How to Create Customer Surveys for Your E-Commerce Site (In 4 Steps) John HughesJuly 29, 2022To run a successful e-commerce business, you must ensure that your products and services consistently meet your customers’ needs. However, … How to Increase E-Commerce Prices While Retaining Customers (5 Tips) John HughesJuly 25, 2022Although raising your prices is often necessary, it’s unlikely to make you popular with customers. It could even lead to … Velocitize Talks: Nancy Harhut of HBT Marketing on Human Behavior and the Authority Principle Eileen SmithJuly 20, 2022Humans need to access the emotional parts of their brain in order to make decisions. Overreliance on facts is a … How to Add Product Filters to Your WooCommerce Store (In 4 Steps) John HughesJuly 18, 2022Few things are more frustrating to customers than searching through endless product lists for what they want. It costs them … Search Results: Analyzing Backlinks to Optimize SEO Elise JonesJuly 14, 2022When putting together a Search Engine Optimization (SEO) strategy, it is important to consider several factors like keywords, on-page v. … The Importance of Using the Right E-Commerce Theme John HughesJuly 11, 2022Starting an e-commerce website is not an easy task. While it may seem simple, there’s plenty for you to consider. … Book Club: What Velocitize Talks Guests are Reading (Part 3) Elise JonesJuly 7, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … The Beginner’s Guide to Affiliate Marketing John HughesJuly 5, 2022Affiliate marketing is an effective and low-cost strategy that can help you increase your conversions. However, starting an affiliate program … How to Use Trendjacking to Expand Your Reach John HughesJune 28, 2022Are you hoping to level up your digital advertising campaign? Trendjacking can be a great way to engage new visitors … FeaturedRight to Privacy: Data Overload & Consumer Protections Eileen SmithJune 24, 2022For years, the U.S. Congress has been working to pass a bill concerning data privacy and protection. For years, they’ve … How to Use Artificial Intelligence in E-Commerce to Improve the Customer Experience (3 Methods) John HughesJune 20, 2022As an e-commerce website owner, it can be difficult to answer visitor inquiries while performing other administrative tasks. Fortunately, Artificial … Turn it Up: What Industry Leaders are Listening To Elise JonesJune 16, 2022In 2021, U.S. adults spent over 13 hours per day on media. An estimated 80 million Americans are weekly podcast … Velocitize Talks: Shama Hyder of Zen Media on Momentum, Personal Brands & the Attention Economy Eileen SmithJune 14, 2022As you create a brand for yourself that’s known and you create those opportunities, inevitably it gives you a platform … How to Get Started with LinkedIn Advertising (In 5 Steps) John HughesJune 10, 2022Social media can be a minefield to navigate. You might think you’re doing everything right, yet fail to see the … A Complete Guide to Creating Online Coupons John HughesJune 6, 2022If you own an online store, you’re probably concerned about marketing and customer retention. Even with quality products and competitive … Book Club: What Industry Leaders are Reading (Part 2) Elise JonesJune 3, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … Book Club: What Industry Leaders are Reading Elise JonesJune 1, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … How to Create a WooCommerce Tiered Pricing Structure (In 3 Steps) John HughesMay 31, 2022How can you encourage customers to buy more from your e-commerce store? A tiered pricing structure is a great way … Stream On: TikTok Buys Into Live Shopping Eileen SmithMay 25, 2022Online retail is already ubiquitous; now live shopping is poised to drastically change the entire shopping experience as we (used … How to Plan a Successful E-Commerce Product Launch (4 Tips) John HughesMay 23, 2022Introducing a new product into a crowded e-commerce marketplace can be difficult. It may feel like you’ll never be heard … Search History: The Google Knowledge Graph and Knowledge Panel Elise JonesMay 17, 2022When you search for a topic or subject on Google, you are presented with several types of results on a … Is It Worth It to Start a Dropshipping Business in 2022? John HughesMay 16, 2022With the many ways you can make money online today—such as affiliate marketing, e-commerce and content marketing—you might wonder if … Velocitize Talks: Marina Filippelli of Orci on the Hispanic Market, Brands & Diversity Eileen SmithMay 12, 2022All you really have to do, in large part, is to pay attention online because people tell you what they … The @elonmusk Takeover and the Search for Alternate Community Platforms Chris BroganMay 9, 2022The original article has been updated. The loved/hated/but never ignored tech billionaire Elon Musk has completely upended the social media … How to Get Started With Social Commerce (In 3 Steps) John HughesMay 9, 2022If your customers have to jump through hoops to buy your products, they likely won’t complete their purchases. When you … Velocitize Talks: Sandy Skees of Porter Novelli on Diversity and Accountability in Marketing Elise JonesMay 5, 2022If you say that this needs to happen in society, what are you doing inside your own four walls? Sandy … How to Use E-Commerce Segmentation to Market to Customers John HughesMay 2, 2022When you own an online business, leveraging segmentation can help you market to your customers more effectively. However, creating this … Video Games: Meta and the TikTok Threat Eileen SmithApril 27, 2022The Washington Post reported recently that Meta/Facebook feels so threatened by the younger, hipper TikTok that the company hired an … Velocitize Talks: Jessica Creane on Games, Reality & the Immersive Experience Elise JonesApril 26, 2022Who are we as strategizers? Who are we as role players? We get to play around with our own identity … The 3 Best WordPress Cryptocurrency Payment Gateways John HughesApril 25, 2022The introduction of cryptocurrency has taken the world by storm. If you’re not already accepting this digital currency on your … What Marketers Need to Know About Google Analytics 4 Elise JonesApril 21, 2022The next generation of Google Analytics will have a significant impact on your marketing metrics. Google Analytics 4 is the … 5 Ways to Create a Seamless E-Commerce Checkout Experience John HughesApril 18, 2022According to the Baynard Institute, almost 70% of consumers will browse e-commerce websites, add products to their shopping carts, and … Velocitize Talks: Willie Pang of Limepay on Digital Payments, B2B & Frictionless Checkout Eileen SmithApril 14, 2022The core issue of sending your customer out to a third-party payment experience is that you’re also bleeding out all … WooCommerce: Shopping Made Easy at DE{CODE}2022 Eileen SmithApril 12, 2022Registration is now open for WP Engine DE{CODE}2022, a free all-virtual event geared towards developers and digital marketers alike interested in … How (And Why) to Incorporate Video Into Digital Marketing John HughesApril 11, 2022Video can increase conversion rates by up to 80%, making it an essential tool in digital marketing. However, many people … Thanks for Sharing: How to Amplify Your Content Elise JonesApril 7, 2022As everyone today is well aware, content is king. The right content can help you meet your marketing and business … How to Increase Customer Reviews on Your E-Commerce Site (4 Tips) John HughesApril 5, 2022Getting positive customer reviews is a significant part of e-commerce success. Unfortunately, it can be difficult to get happy consumers … 5 Website Tweaks to Boost Blog Engagement & Conversions Jessica KohleyApril 4, 2022Boosting engagement and conversions on your blog can have huge benefits for your marketing in terms of increasing organic traffic, … High Expectations: Performance Benchmarks for Your Website Elise JonesMarch 31, 2022Everyone knows what it feels like to interact with a great website. The ease to find what you need and … WP Engine DE{CODE}2022: The Premier Conference for WordPress Developers  Eileen SmithMarch 30, 2022Registration is now open for WP Engine DE{CODE}2022, a free all-virtual event geared towards developers and digital marketers interested in … 5 Tips for Optimizing Your E-Commerce Site for Mobile Devices John HughesMarch 29, 2022Customers are doing their shopping on mobile devices more than ever before, so it’s smart to ensure that your e-commerce … The Age of Service: Does Your Customer Support Measure Up? John HughesMarch 28, 2022Customers are the backbone of your business, so any negative reviews can spell doom for your brand. However, providing high-quality … Work in Progress: What the Future of Work Will Look Like Eileen SmithMarch 25, 2022Covid-19 changed the way we work—and where we work. We went from going into the office every day (and looking … 3 Digital Marketing and E-Commerce Trends for 2022 John HughesMarch 14, 2022As more businesses race into the online sector, staying ahead of digital marketing and e-commerce trends is a must. Implementing … Velocitize Talks: Anne Stefanyk of Kanopi Studios on Website Evolution and Enterprise WordPress Eileen SmithMarch 9, 2022The day you launch your website is the first day of your project. Anne Stefanyk is Founder and CEO of … Are Twitter Spaces Worth Your Time? (3 Key Considerations) John HughesMarch 7, 2022Are you looking for a new way to extend your brand’s reach? Twitter Spaces can give you access to a … By Design: Tips for Creating the Ultimate Blog Elise JonesMarch 3, 2022Every page on your website needs to have a distinct purpose with the goal of attracting, keeping, and ultimately converting … 3 Key Things to Know About Livestream Retail John HughesFebruary 28, 2022With global e-commerce sales predicted to hit $7.4 trillion by 2025, the boom in online spending shows no signs of … Limitless Mission, Limited Resources: The Challenge of Nonprofit Marketing Elise JonesFebruary 25, 2022The pandemic has upended how nonprofits interact with their communities. Communication shifted online. Fundraising shifted online. And in some cases, … To Connect: The State of Influencer Marketing Eileen SmithFebruary 24, 2022During Covid, influencer-boosted marketing campaigns took on a decidedly different look and feel with its own set of unique challenges … Is Bandwagon Advertising Right for You? (3 Key Considerations) John HughesFebruary 22, 2022The majority of Americans do not trust advertisements, but nine out of 10 people believe in word of mouth endorsements. … Velocitize Talks: Jonathan Nyst of Monizze on DeFi, Blockchain & Product Marketing Eileen SmithFebruary 18, 2022Think of how you can simplify the user journey through either communication or design tweaks. That’s where product comes in. … The Case for Pop-Ups: 4 Tips to Ace This Strategy John HughesFebruary 17, 2022For marketers, pop-up ads are an effective way to grab the visitor’s attention and encourage them to convert. However, these … How to Create an Ad Campaign on YouTube (In 3 Steps) John HughesFebruary 14, 2022Video is one of the most effective forms of content for driving engagement. As a marketer, you may be wondering … Go Green: Ecologically Responsible Web Design Joshua EllisFebruary 11, 2022I am responsible for thousands of kilograms in carbon emissions every year. If you’re in the web business, you might … All Grown Up: The Drive Behind Growth Marketing Eileen SmithFebruary 9, 2022At first glance, “growth marketing” sounds like one of those buzzwords that everyone uses but few people actually understand, like … 3 Ways to Manage Your Online Reputation John HughesFebruary 7, 2022If you run an online business, you probably already know that word travels fast. This can make managing your online … Head Games: The Many Benefits of Neuromarketing Elise JonesFebruary 4, 2022It’s every marketer’s dream to fully understand why a consumer responds the way they do—to get inside their heads. Fortunately … Gaming the System: Marketing to the Shifting World of Gamers Eileen SmithFebruary 2, 2022Today everyone and their mother think of themselves as a gamer. I should know. I’m the mother of an 8-year-old … E-Commerce SEO: 4 Ways to Drive Traffic and Increase Sales John HughesJanuary 31, 2022Search Engine Optimization (SEO) isn’t just for blogs. Proper e-commerce SEO can help customers find your products and reduce your … Shop Local: How Local SEO Can Grow Your Business Elise JonesJanuary 28, 2022Today search engines and review sites are the preferred way for customers to identify and visit a local business. In … Velocitize Talks: Gyles Seward of Elementary Digital on WordPress, Headless & High-Performing Websites Eileen SmithJanuary 27, 2022Gyles Seward is Founder and CEO of Elementary Digital, an award-winning agency and WordPress VIP that specializes in web development … How to Find Your Highest-Spending Customers (2 Methods) John HughesJanuary 25, 2022Every customer is essential to your business. However, consumers with a greater impact on your bottom line are objectively more … Texts Sell: Why SMS Branding is Smart Marketing Eileen SmithJanuary 21, 2022SMS branding and marketing is effective, convenient for both businesses and customers, and it’s extremely affordable. So why is it … Take Care: Effective Marketing for the Wellness Culture Elise JonesJanuary 20, 2022Wellbeing is an inside job. It requires a balanced, holistic assessment of the current state of being. For the average … 4 Tips to Help You Take Advantage of Viral Online Trends John HughesJanuary 18, 2022Creating viral content can be difficult and expensive. Plus, it’s impossible to know what will hit your audience ‘just right’ … Great Adaptations: What’s New in 2022 for Brands Eileen SmithJanuary 13, 2022We’re another year into the pandemic (insert collective groan here) and the way we connect, communicate, shop, work, and use … That’s So Me: How to Make Your Advertising More Relatable John HughesJanuary 11, 2022Advertising is essential for spreading the word about your business. However, with digital ad spending forecast to reach over $464 … Velocitize Talks: Magne Ilsaas of Dekode on WordPress, Enterprise and E-Commerce Eileen SmithJanuary 6, 2022 For companies that rapidly need to digitalize, they can actually pick up speed with WordPress. Magne Ilsaas is CEO and … In the Stream: Live Streaming for Brands Elise JonesJanuary 5, 2022One of the most successful tools being used by today’s top creative brands is live-streaming video. It is the fastest … How to Extend Your Holiday Sales Momentum Through 2022 (4 Tips) John HughesJanuary 4, 2022Offer perks to customers who provide product reviews Take Me to Your Leads: Making Lead Gen a Marketing Priority Elise JonesDecember 29, 2021Social media engagement and email marketing are at the heart of lead gen and nurturing for B2B/SMB. If you have … Is International Shipping Worth It for Your Online Store? (4 Key Considerations) John HughesDecember 27, 2021International shipping can be a smart way to grow your business. However, you might not be sure if this expansion … The Post-Pandemic Future: 3 Tips to Prepare for the Next Phase of E-Commerce John HughesDecember 21, 2021The Covid-19 pandemic introduced a massive influx of online shopping. However, e-commerce sales began declining once brick-and-mortar stores opened their … Social Marketing, Advertising and Branding: Facebook First Elise JonesDecember 20, 2021In a new state of marketing report from HubSpot, 40% of marketers responded that they choose Facebook for their social … Velocitize Talks: Steve Kreeger of Earnest on UX, Personalization and Headless Elise JonesDecember 16, 2021I think it’s about creating a space and a platform and a focus to center everything back to people. Steve … Funny But True: Using Humor in Digital Marketing Eileen SmithDecember 14, 2021Have you heard the one about the marketing team behind that incredibly witty campaign that went viral and made people … How to Show Shoppers That You Respect Their Privacy (4 Key Tips) John HughesDecember 13, 2021The number of security threats and data breaches in e-commerce sites increases every year. To establish trust with your customers, … The ROI is in the Mail: Promoting Your Brand Through Email Marketing Elise JonesDecember 10, 202181% of SMBs still use email marketing for customer acquisition and branding purposes. A focused look at email marketing and … Velocitize Talks: Benno Wasserstein of Box UK on WordPress, E-Commerce & Customer-Centricity Eileen SmithDecember 9, 2021It’s the benefit of the open-source world; you don’t need to reinvent things, you can use things that are already … How to Level Up Your Next Marketing Campaign With Open-Source Tools and Solutions John HughesDecember 6, 2021It’s often extremely challenging for marketing campaigns to effectively reach potential customers—and even more difficult to connect with their target … Brands Find Their Voice in Voice Search Optimization Elise JonesDecember 2, 2021Voice search is one of the most significant revenue opportunities for business—so why do only 3 to 5% of marketers … Velocitize Talks: Gabe Karp of 10up on Building Websites for the Future Elise JonesNovember 30, 2021When you have a lot of different properties that you want to power from the same CMS, that you want … 4 Reasons to Choose Open-Source Alternatives for Your Marketing Campaign John HughesNovember 29, 2021When you’re looking for tools to help power your next high-converting marketing campaign, it’s easy to fall back on proprietary … Deal Me In: Shopping Cyber Monday Eileen SmithNovember 24, 2021It’s incredible to think that Cyber Monday, the tech-centric anchor to Cyber Weekend, was originally created by retailers to encourage … How to Choose the Best Open-Source Customer Relationship Management Platform John HughesNovember 22, 2021Every business needs customers to survive. However, finding new leads and then nurturing and developing them takes a lot of … Consider the Source: Social Scrollers and the Spread of Disinformation Elise JonesNovember 18, 2021Facebook and YouTube remain the top sources of news consumption although Twitter and Instagram are becoming increasingly popular. How are … Among the Mayhem: Pandemic Marketing is the New Marketing Eileen SmithNovember 16, 2021As weeks turned into months (which felt like years) during Covid-19, businesses had to operate within a foreign environment of … Top 5 Open-Source Password Managers for Protecting Customer Data John HughesNovember 12, 2021Running an e-commerce site can be challenging, especially when it comes to safeguarding customer data. A data breach can have … Infuse New Life into Your WordPress Site Elise JonesNovember 10, 2021Your WordPress site is due for an upgrade. It may be for cosmetic reasons or to improve your site’s performance … Get to Know Your Audience with the Matomo Web Analytics Platform John HughesNovember 9, 2021Do you know who your audience is? If you don’t target them with precision, your campaigns could be reaching indifferent … Cyber Sells: Mastering E-Commerce this Holiday Season Eileen SmithNovember 4, 2021Amazingly enough, it’s time for holiday shopping and Cyber Weekend, which is not so much a “weekend” as a 4-day … Optimize It: A Beginner’s Primer to SEO Elise JonesNovember 2, 2021Search engine optimization (SEO) is the process of being discovered and getting traffic through organic search engine results pages. Organic … 5 Open-Source Social Media Alternatives John HughesNovember 1, 2021Social media plays a critical role in generating leads and building brand awareness. However, there’s also been growing concern around … Velocitize Talks: Julio Taylor of Hallam on Headless, Rebranding and Experiential Marketing Eileen SmithOctober 29, 2021My advice is to aim for a great user experience that’s designed for humans. Julio Taylor is CEO at Hallam, … Are You (Linked) In? Your Brand Should Be Elise JonesOctober 27, 2021LinkedIn and lead generation How to Promote Your Online Store and Drive Sales (4 Methods) John HughesOctober 26, 2021This article was updated in April 2023. There are a lot of opportunities to start and grow a successful e-commerce … FeaturedThe Weakest Link: Security in the Age of the Remote Workforce Eileen SmithOctober 21, 2021As more offices continue to re-open, employees are eager to go back, hit that morning commute, and settle back into … First 100 Days as a Digital Marketing Leader Elise JonesOctober 20, 2021People change careers three to seven times during their lifetimes, according to the United States Department of Labor. The start … Velocitize Talks: Mike Vasavada of Mobiddiction on VR, AR and 360-Degree Marketing Elise JonesOctober 18, 2021I believe the way marketing should look at every aspect or every campaign is what the customer looks like from … To Connect: The Psychology of Web Design Eileen SmithOctober 14, 2021There’s art that pulls you in and art that makes you say, with the utmost confidence, my 3-year-old could do … 4 Best Open-Source E-Commerce Platforms John HughesOctober 11, 2021If you’re looking to make a living online, e-commerce provides a lot of lucrative possibilities. Almost anyone can start an … Velocitize Talks: Tayo Onabule of Luna London on Story-First Thinking & Client Relationships Eileen SmithOctober 7, 2021More often than not, if you take the time to listen to clients, you’ll uncover these little gems. Tayo Onabule … 4 Best Open-Source Email Marketing Solutions John HughesOctober 4, 2021In the age of viral marketing and social media, it’s important not to forget the power of email. Open-source email … 5 Tips for Marketing and Selling Online Courses Jessica KohleyOctober 1, 2021Creating an online course is a great way to monetize your expertise, build a customer base and present your business … How to Run a Successful Facebook Ad Campaign (In 3 Easy Steps) John HughesSeptember 30, 2021In 2020, 10 million advertisers used Facebook to promote their products and services. If you’re not already using this lucrative … The Luxurious Life of Gen Z Elise JonesSeptember 28, 2021Luxury and Gen Z. Do those two terms go together? Gen Z is the generation born online with a strong … Talking About My Generations: How the Pandemic Impacted Digital Behaviors Eileen SmithSeptember 24, 2021The Covid-19 pandemic may well be the defining moment of how Gen Z views the world. But it has also … 4 Digital Advertising Trends for 2021 (And Beyond) John HughesSeptember 21, 2021As an online business, your digital ads have the potential to connect you with billions of people around the globe. … Boosting Engagement with Interactive Content Elise JonesSeptember 17, 2021You’ve done a great job of attracting people to your website, but your visitors aren’t converting. This is an all-too-common … Blockchain Tech Trends That Will Disrupt WordPress: Part II David LockieSeptember 15, 2021This is the final installment in a series of articles concerning the intersection of blockchain and WordPress. (You can check … Velocitize Talks: James Banks of Jamesbanks.co on SEO, WordPress and Industry Gaps Eileen SmithSeptember 13, 2021Ideas lead to thoughts, thoughts lead to action and results, and that’s a cyclical process. James Banks is Founder and … How Digital Wallets, Cryptocurrency & DeFi Will Disrupt WordPress David LockieSeptember 8, 2021This is the third in a series of articles about the intersection of blockchain and WordPress. (You can check out … 4 E-Commerce Trends for 2021 (and Beyond) John HughesSeptember 7, 2021The e-commerce industry is constantly evolving as the number of digital buyers continues to grow. In 2020 alone, over 2 … Velocitize Talks: Shuey Shujab of Whitehat on Holistic E-Commerce and Measurable Results Elise JonesSeptember 2, 2021You need a lot of internal resilience in your thought. I’m going to keep going until I make it. Shuey … How to Advertise Your Business on Instagram (in 4 Steps) John HughesAugust 31, 2021With around one billion monthly active users, Instagram is one of the world’s most popular social networks. This platform provides … Total Eclipse of Gen X: The Digital Habits of the Overlooked Generation Eileen SmithAugust 27, 2021As a proud member of Gen X (born between 1965 and 1980), I’ve felt repeatedly eclipsed by those Gen Z … All Inclusive: Marketing to People with Diverse Abilities Elise JonesAugust 24, 2021Over the past year, we have seen increasing awareness of the importance of Diversity, Equity & Inclusion (DE&I) across communities. … Top 5 Tools for Managing Social Media Ad Campaigns John HughesAugust 23, 2021It’s no secret that social media sites can be effective places to launch ad campaigns. However, even seasoned pros may … Why Your Enterprise Business Needs to Take a Second Look at WordPress Eileen SmithAugust 20, 2021Remember when WordPress was mainly known as a platform for bloggers to post daily musings about their cats? That was … Velocitize Talks: Colin Barnard of Criteo on Advertising and Data Privacy Elise JonesAugust 19, 2021The reality is, this is all about eyeballs. Where people spend time, that’s the opportunity to get in front of … Top 4 Dropshipping Tools for E-Commerce Stores John HughesAugust 17, 2021This article was updated in July 2022. Starting an online venture is always risky. Dropshipping enables you to bypass some … 6 Blockchain-Inspired Projects that WordPressers Should Check Out David LockieAugust 12, 2021This article is the second in a series on WordPress and blockchain. To get up to speed, you might want … How to Create an Ad Campaign on TikTok (In 5 Steps) John HughesAugust 11, 2021TikTok is one of the fastest-growing social media sites, but it’s not as familiar to marketers as older platforms like … Velocitize Talks: Jon Hollenberg of Five by Five on Digital Branding and Web Design Elise JonesAugust 6, 2021That’s really where we have reinvented ourselves as a digital solutions provider that is ultimately driving results. Jon Hollenberg is … WordPress + Blockchain = Disruption and Opportunity David LockieAugust 4, 2021About Me I’ve worked with WordPress for 14 years (I’m now CMO at Angry Creative) at this point so I … 3 Open-Source Alternatives to WordPress John HughesAugust 3, 2021WordPress is a formidable program. However, it’s not for everyone. You may be looking for something a little simpler to … Creating Visual Content and Great Marketing Graphics Elise JonesJuly 28, 2021A picture is worth a thousand words, as the saying goes. But there are scientific facts to back up that … How to Create a High-Converting Landing Page for Your Campaign (In 6 Steps) John HughesJuly 26, 2021Many marketers spend a lot of time driving traffic to their websites. However, all that traffic is only useful if … Velocitize Talks: David Wiltshire of Patchworks on the New E-Commerce Economy Elise JonesJuly 21, 2021First and foremost you’ve got to have a great product. If you’ve got a great product, you can do a … How to Use Keyword Research in Ad Campaigns (4 Easy Steps) John HughesJuly 20, 2021Choosing the right keywords is the key to running a successful ad campaign. However, with so much competition in the … From Browse to Buy: How to Optimize Your WooCommerce Store Eileen SmithJuly 16, 2021Let’s face it. An e-commerce website is only as good as its next update. Optimizing your store is an ongoing … 5 Ways to Prepare Your E-Commerce Store for Google’s Page Experience Update John HughesJuly 14, 2021The long-awaited page experience update to Google’s ranking algorithm is currently being rolled out. Once it’s fully live, e-commerce stores … Best Marketing Practices: Security and Data Breaches Elise JonesJuly 12, 2021Six months into 2021 and there have already been over 30 major data security breaches in the U.S. including Facebook, … How to Use Facebook Ads to Their Fullest Potential (4 Key Tips) John HughesJuly 7, 2021If you’ve tried Facebook ads in the past and had limited success, you may be tempted to give up on … All Inclusive: Marketing to the LGBTQIA+ Community Elise JonesJune 28, 2021Over the past year, we have seen increasing awareness of the importance of Diversity, Equity & Inclusion (DE&I) across communities. … How to Sell a Digital Product (3 Key Tips) John HughesJune 24, 2021Running an online business offers a lot of opportunities for growth, such as selling digital products. However, you may not … WP Engine Summit 2021: What It Means to Digital Marketers Eileen SmithJune 22, 2021This Thursday, June 24th, is WP Engine Summit/2021, a free all-virtual event that digital marketers (or at least those interested … Is Twitter Blue Worth It? Eileen SmithJune 21, 2021I’ve been tweeting since 2007 and, given that Twitter was founded in 2006, I consider myself a pretty loyal user. … Velocitize Talks: Jerome Tam of Rush Hour Digital on Brand Experiences, Headless and B2B Elise JonesJune 16, 2021If you have a downloaded user guide to use your relatively straightforward platform, something’s not working properly. Jerome Tam is … How to Nail Your E-Commerce Site Launch (3 Essential Tips) John HughesJune 14, 2021E-commerce is a booming industry: 2021 saw $215 billion worth of sales in the first quarter alone. Nailing your e-commerce … The Global WordPress Economy is Booming Eileen SmithJune 10, 2021This article was updated in January 2022. Since its inception in 2003, WordPress has played a fundamental role in establishing … The Art of Upselling: 3 Tips to Encourage More Sales John HughesJune 7, 2021If you’re a salesperson, chances are you’re always looking for new ways to boost your conversions. Upselling can be lucrative, … Post-Covid Marketing in a Post-Covid World Eileen SmithJune 3, 2021This article was updated in January 2022. Who is the Post-Covid Consumer? Over the past year and a half, digital … Programmatic Ads: 3 Things to Know About the Newest Marketing Trend John HughesJune 1, 2021Serving ads to your most valuable segments is a challenging part of online marketing. Reaching your audience where they spend … Velocitize Talks: Steven Garcia of Team One on Luxury Brands and the Global Affluent Tribe Elise JonesMay 28, 2021We make the familiar strange and the strange familiar. Steven Garcia is the Director of Cultural Anthropology at Team One, … Velocitize Talks: George Arabian of NVISION on WordPress and Digital Personas Elise JonesMay 25, 2021As opposed to speaking to the many, try to focus and identify how you speak to the individual. George Arabian … The Permanent Employee: 3 Reasons to Use Chatbots in Your Online Store John HughesMay 24, 2021Running an online store requires a lot of help. Between answering service questions and perfecting the customer experience, it can … Q&A with Alicia Dietsch of AT&T on the Impact of Covid-19 on Digital Marketing, 5G and Cybersecurity Eileen SmithMay 21, 2021In this interview, Alicia Dietsch, Senior Vice President of Business Marketing at AT&T, shares her thoughts on the impact of … Velocitize Talks: Pete Hendrick of Octopus Group on Brand Sales and the Future of PR Elise JonesMay 19, 2021It’s less about what PR agencies do and what they should be doing, and more of the right go-to-market strategy … Creating a More Effective Website Design for Small Business John HughesMay 17, 2021This article was updated in March 2023. Running a successful e-commerce business involves a lot more than listing popular products … Velocitize Talks: Freddie Laker of Chameleon Collective on Entrepreneurs and Business Growth Elise JonesMay 14, 2021Maybe I’m a halfway decent clever guy, but if I don’t surround myself with people that are as good or … Velocitize Talks: Tim Burke of Traffic Builders on Digital Marketing, Martech and Client Strategies Elise JonesMay 12, 2021They’re looking to reduce expenses, they’re looking to get into a more predictable business model, and that’s why they’ve reached … Is Managed Hosting Right for Your Online Store? (4 Key Considerations) John HughesMay 11, 2021This article was updated in August 2022. Managed hosting is an efficient way to take care of your online store. … Marketing Healthcare with Care: The Patient-Centric Experience Eileen SmithMay 7, 2021If someone were to ask you which medical testing lab is your favorite, you’d probably have to take a moment … Velocitize Talks: Alexander Frison of Inpsyde on WordPress Multisite and Custom Websites Elise JonesMay 6, 2021Working together in such a trusted relationship is a huge benefit for us. We can really understand all the different … Velocitize Talks: Mez Homayunfard of Online Marketing Gurus on Organic Search Marketing Elise JonesMay 4, 2021You don’t try the depth of the river with both feet. I like to think the same about performance marketing. … Online Shopping and the E-Commerce Store (3 Key Tips to Help You Succeed) John HughesMay 3, 2021It may seem like nearly everything’s gone digital these days. Television, books, and even shopping have been booming online. Fortunately, … Velocitize Talks: Andrew Haussegger of Green Hat on Account-Based Marketing and B2B Elise JonesApril 30, 2021The secret sauce really is in how well the sales and marketing teams can work together. Andrew Haussegger is the … Velocitize Talks: Lucky Gobindram of CemtrexLabs on Spatial Media and Virtual Training Elise JonesApril 29, 2021What is built on the web is not naturally applicable to an app; what’s built for an app may not … 3 Ways to Create Timeless Ads in a Fast-Moving World John HughesApril 27, 2021Culture moves fast. As a marketer, it can be easy to feel overwhelmed when trying to take advantage of fleeting … Do You Speak Voice? Smart Devices, Smarter Search Eileen SmithApril 23, 2021Voice search is still (relatively) new, presenting a pretty significant challenge for businesses. Smart devices have their own set of … Velocitize Talks: Dick Wechsler of Lockard & Wechsler on Media Advertising and Streaming Video Eileen SmithApril 21, 2021Five years of consumer behavior evolution took place in five minutes. Dick Wechsler is the CEO of Lockard & Wechsler … Velocitize Talks: Adam Lovallo of Thesis on Optimizing Conversion Rates Elise JonesApril 19, 2021It’s easier to get started on this stuff than I think people make it out to be. Adam Lovallo is … How to Apply Effective Storytelling to Short-Form Advertising (3 Key Ways) John HughesApril 16, 2021In this digital age, short-form advertising is a versatile tool. However, finding a way to tell a compelling marketing message … How to Avoid Using Tired Cliches in Your Marketing (3 Key Tips) John HughesApril 14, 2021Let’s be honest—communication can be tough. When you’re in a bind, a well-placed cliche can undeniably help. Nevertheless, using them … Velocitize Talks: Bill Carr of Carpe Diem on Web Design, Amazon and Headless Elise JonesApril 12, 2021You don’t become worth $200 billion by giving away market share easily. Bill Carr is the CEO and Chief Technology … Search Me: SEO for Your WordPress E-Commerce Store Eileen SmithApril 9, 2021That search bar on your website is more important than you think—for everything from customer loyalty to conversions. However often … Velocitize Talks: JB Kellogg of Madwire on SMB Storefronts and the User Experience Elise JonesApril 7, 2021Marketing in the simplest form is being where your customers, or your potential customers, are. JB Kellogg is the Co-Founder, … 3 Ways to Build Lasting Customer Trust in Your Online Store John HughesApril 6, 2021Trust is a crucial element in successful sales. However, it can be hard to build it with customers when you’re … How to Apply UX Principles to Your Content Marketing Jessica KohleyApril 2, 2021User experience plays a critical role in engagement and conversion on a website, but many marketers forget to apply these same … Velocitize Talks: Julio Hernandez of KPMG on the Customer-Centric Experience Elise JonesMarch 30, 2021You’ve got to look to the top. Are they really customer-centric? The other day I saw a client’s CEO walk … 3 Tips for Turning Your Curious Window Shoppers Into Happy Customers John HughesMarch 29, 2021The pandemic has sent shockwaves through the e-commerce industry. People are shopping online more, but also spending less. You might … Velocitize Talks: Sarah Unger of CULTIQUE on Cultural Anthropology and the Human Experience Eileen SmithMarch 25, 2021We like to think often of Bruce Lee’s quote, Be like water. Sarah Unger is Partner + Co-Founder at CULTIQUE, … 3 Simple Ways to Add Professional Polish to Your Website John HughesMarch 24, 2021Earning customer trust is a critical step in most marketing efforts. Building a professional website is a strong start, but … How to Use Gamification to Take Your Marketing to the Next Level John HughesMarch 15, 2021Even if you don’t recognize its name, you’re probably familiar with the concept of gamification. From language-learning sites like Duolingo … 3 of the Best Tools to Grow Your WordPress Site’s User Base John HughesMarch 10, 2021High traffic rates are critical to your website’s success. More visitors mean more people are seeing, interacting with, and considering … Velocitize Talks: John Prior of twentysix on Headless CMS, Customer Experience and the Digital Space Elise JonesMarch 9, 2021The type of cycle that we tend to see in digital technology is a two-part cycle. First, a generation creates … Can Your WordPress Do This? Introducing Headless WordPress with Atlas Eileen SmithMarch 5, 2021There are a number of reasons why businesses choose to build their websites with WordPress. For one, it’s the top … 3 Tips to Keep Your Content Consistently Updated John HughesMarch 3, 2021Fresh content is important for your website to remain relevant, but it can be difficult to publish new posts consistently. … Velocitize Talks: Liam Brennan of MediaCom on Data, E-Commerce and How to Stand Out Eileen SmithMarch 1, 2021If you understand what the consumer’s motivations are and the potential for growth, that data is allowing us to build … 3 Tips for Creating Online Ads Your Users Want to See John HughesFebruary 24, 2021Advertising can be a lucrative way to spread the word about your brand. However, marketing with ads when 47% of … Black Lives Matter: From a Single Hashtag to a Singular Movement Eileen SmithFebruary 22, 2021Black Lives Matter, the global movement for racial equality, has recently been nominated for the 2021 Nobel Peace Prize. According … Velocitize Talks: Jeff Dance of Fresh Consulting on Content and Smart Machines Elise JonesFebruary 17, 2021If I walk down the street, I’m ingesting gigabits of data as a human being and if the computer does … 4 Do’s and Don’ts for Hitting the Right Tone During Tough Times John HughesFebruary 15, 2021Creating advertising that hits the right tone is critical. The stakes are even higher when your audience is on edge … Velocitize Talks: Jared Mirsky of Wick & Mortar on the Art of Marketing and Cannabis Rebranding Elise JonesFebruary 12, 2021User experience and user interface need to be seamless. Technology exists to make our lives more simple. Jared Mirsky is … Velocitize Talks: Tim Baier of Spiracle Media on Storytelling and Interactive Video Elise JonesFebruary 9, 2021The number one question whenever you think about doing a video like this is who is the audience and who … How to Turn Blog Posts Into Impactful Tweets (In 3 Steps) John HughesFebruary 8, 2021Twitter has become a top resource for articles, news, and professional networking. It’s a fantastic platform for sharing information (in … Velocitize Talks: Ravneet Vohra of Wear Your Voice on Diversity, Gender Bias and Inclusion Eileen SmithFebruary 4, 2021I think we do need to advocate, we do need to have a mission behind what we’re doing. We do … How to Connect With Influencers During a Pandemic (3 Key Tips) John HughesFebruary 1, 2021When it comes to the Covid-19 pandemic, it’s probably easier to name the parts of your business that haven’t changed … Velocitize Talks: John Schuster on Brands and the E-Commerce Market Elise JonesJanuary 29, 2021If you’re a company that has their values out there, you’re going to have people who don’t like you, and … Information Overload: The Covid-19 Vaccine Goes Viral Eileen SmithJanuary 26, 2021It’s well documented that social media can be a reliable source of, well, unreliability. According to Smart Insights, global social … How to Avoid a Security Breach That Hurts Your Business (and Your Clients) John HughesJanuary 26, 2021You’ve probably worked hard to establish your business. Unfortunately, your success can be disrupted by malicious website tools that aim … How to Migrate a Website Without Impacting Your SEO Ranking John HughesJanuary 22, 2021As your business website continues to evolve, you may find yourself eventually needing to migrate it to another web host. … Velocitize Talks: Adam Wolf of Wunderman Thompson on Customer Data and Human Behavior Elise JonesJanuary 21, 2021If you build a skill with the intelligence of a web service, you can change the web service five times … 5 Effective Blogging Tips for a Supplementary Online Store John HughesJanuary 19, 2021Running a supplementary online store is a savvy way to generate interest in your business and offerings. However, if that … 5 Ways to Properly Invest in Digital Advertising Joey HeldJanuary 14, 2021WPP’s media agency GroupM recently updated its estimates for U.S. advertising expenditures and made an impressive discovery. For the first … Velocitize Talks: Dan Pankraz of Leo Burnett Australia on Behavioral Science and Design Elise JonesJanuary 12, 2021Our focal point is very much around understanding how we can generally help people. You can only do that if … Killer Advice for Creating Personalized Customer Experiences John HughesJanuary 11, 2021If you’re looking for ways to better connect with your customers, there are plenty of strategies that could work to … New Year’s Evolution: How Marketing Got Through 2020 Eileen SmithJanuary 7, 20212020 was the year that changed absolutely everything. From the mask on our face to sheltering in place, we did … Marketing Lessons Learned from 2020 LuAnn GlowaczJanuary 6, 2021“Well, 2020 is here. And, so far, it doesn’t look much different than December 2019,” quipped a freelance writer as … Among Us: The Growing Role of Gaming in Marketing Joey HeldJanuary 4, 2021Among Us, the online social deduction game, was released in June 2018 by Innersloth. Upon its arrival, it received minimal … The World of Work: Business Goes Remote Sally-Ann O'DowdDecember 29, 2020The Rise of Filipino Virtual Assistants as Business Goes Remote Dave Davies, CEO of Beanstalk Internet Marketing, doesn’t usually hire … The 10 Biggest Ads on YouTube in 2020 Ayaz NanjiDecember 23, 2020Every year when YouTube releases its list of the most viewed ads on the platform, there are some consistent themes, … Velocitize Talks: Nick Katsivelos of Microsoft Design on Inclusive Design, Smart Risk and Automation Elise JonesDecember 21, 2020When you start to look at who’s excluded, you find ways that you can make your products better and have … 4 Top Tips for Implementing IoT-Enabled Marketing John HughesDecember 18, 2020Businesses face many challenges when it comes to creating personalized and unique customer experiences. However, acquiring data on users’ habits … A New Kind of Wave: Marketing to Sports Fans When There Are None in the Stands Joey HeldDecember 17, 2020One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random … Data-Backed SEO Insights for 2021 Kristen HicksDecember 16, 2020In the field of search engine optimization (SEO), a few big truths stay consistent over time. SEO professionals can make … 10 Brilliant 2020 Holiday Ads Ayaz NanjiDecember 15, 2020Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like … Velocitize Talks: Caron Cooper of CannaSiteCo. on the Competitive Cannabis Marketplace Elise JonesDecember 14, 2020We developed an aversion to paying for something that we thought we could do ourselves, that we could figure out … Should We Pay for Twitter? Not Everyone Agrees with Scott Galloway. Sally-Ann O'DowdDecember 10, 2020Scott Galloway, the self-made millionaire who predicted Amazon would buy Whole Foods, argues in his third book that Twitter should … 2020 Holiday Shopping by the Numbers Ayaz NanjiDecember 10, 2020This has been a very unusual year (to put it mildly). So it’s no surprise that the holiday shopping season … The Emoji Question: Do They Belong in Marketing? 🤔 Kristen HicksDecember 9, 2020The way we communicate evolves. It always has. Yet the internet has brought an explosion of new communication channels, which … Velocitize Talks: Adam Good of WPP Australia and New Zealand on the Evolution of Martech Elise JonesDecember 8, 2020One of the biggest brand differentiations you can drive is using technology and personalization, being relevant at the right stage … How to Host Virtual Events During the Coronavirus Pandemic (6 Key Tips) John HughesDecember 7, 2020Running a successful event can be challenging at the best of times, but Covid-19 has forced many in-person gatherings online. … Slashed Martech Budgets Hold Hidden Potential LuAnn GlowaczDecember 4, 2020Things were looking up for marketing technology budgets mere months ago. As late as August 2020, CMOs across the nation … Velocitize Talks: Neil Harner of Inverse Paradox on Ecommerce, Web Design and the User Experience Elise JonesDecember 4, 2020It’s like an attention span. I would argue it’s probably half of that now because if you don’t get something … Velocitize Talks: Andy Dobson of Publicis•Poke on Storytelling and Connecting with Customers Elise JonesDecember 3, 2020You have an opportunity as a brand to define the kind of relationship that you want with your customer. The … 4 Killer Tips for Engaging Your Customers Using Location-Based Data John HughesDecember 2, 2020Businesses face many challenges on the road to being successful and profitable. Some of these include staying competitive and providing … Making Waves with Eco-Friendly Marketing Sally-Ann O'DowdDecember 1, 20204ocean’s digital leads share the inside scoop on building a purpose-before-profit company.  Between Thanksgiving and New Year’s Day, Americans will … Charging for Loyalty: Paid Loyalty Programs Are Possible Kristen HicksNovember 30, 2020Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand … Velocitize Talks: Ab Emam of Web Development Group on SEO, Voice and Content Jennifer JonesNovember 25, 2020I believe that digital marketing in general is confusing. So how do you know what works and what doesn’t? A … 10 Very 2020 Thanksgiving Marketing Campaigns Ayaz NanjiNovember 24, 2020This Thanksgiving is strange for many people across America, with Covid-19 affecting everything from travel plans to the size of … Happy Digital Stay-at-Home Thanksgiving! LuAnn GlowaczNovember 23, 2020Let’s talk turkey. This Thanksgiving, everything from Turkey Trots to NFL games to the Macy’s Thanksgiving Day Parade, are going … Velocitize Talks: Anthony Richardson of SportsTG on Connecting Athletes, Live and Online Elise JonesNovember 20, 2020People want to have an easy convenient experience the first time they start touching the [sports] club, even from the … The Future of Shopping Is Live Sally-Ann O'DowdNovember 19, 2020The Future of Shopping is Live was updated in May 2022. Covid-19 massively accelerated the direct brand economy. There is … Velocitize Talks: Paulo Simas of W2O Group on Cause-Based Marketing and Earning Trust Elise JonesNovember 18, 2020If you look at how we learn, how we search, how we discover, how we transact in our everyday life—it’s … “Out of Stock” Doesn’t Have to Mean Out of Customers Kristen HicksNovember 17, 2020You have worked so hard to build the kind of brand that inspires loyalty in customers. But not everything is … How to Translate Your Website into New Cultural Markets John HughesNovember 16, 2020Moving your business into new cultural markets is never easy. If your target audience happens to have a different language … Velocitize Talks: Cameron Van Orman of Planview on Agile Marketing in a Pandemic Eileen SmithNovember 12, 2020In this time, sharing vision and context is critical. I find that marketers crave for and thrive with more context. … Gettin’ Real with Instagram Reels Joey HeldNovember 12, 2020This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows … Velocitize Talks: Jamey Boike of Revere on Storytelling, Brands and the Purpose-Driven Business Elise JonesNovember 10, 2020We organize around the story, around the client’s story, and it simplifies things for us. Jamey Boike is the Founder … 3 Strategies for Boosting Customer Engagement With Augmented Reality (AR) John HughesNovember 9, 2020Perhaps the best way to boost customer engagement is to offer unique experiences. If your brand provides something that none … Velocitize Talks: Lucas Welch of Highspot on the Right Content and Staying True to Your Mission Elise JonesNovember 9, 2020Once you’ve captured that attention and people start to consider that a priority, they’re going to come further down the … Featured5 Social Media Lessons From the 2020 Election Ayaz NanjiNovember 5, 2020The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion … Velocitize Talks: Fred Schebesta of Finder on Entrepreneurship, Startups and FinTech Elise JonesNovember 4, 2020Many companies have different channels that they are really good at. Over time they add more and more and more, … Using Newsjacking and Trending Topics in Your Marketing Kristen HicksNovember 4, 2020The Merriam-Webster Twitter account has become known for updates that in some way comment on or address the news of … Voting for News and the Brands That Advertise There Sally-Ann O'DowdNovember 3, 2020On Election Day, Velocitize Explores the Role of Media and Advertising in a Democracy  Is the media angelic?  Far from … From Boardroom to Newsroom: Organizations Turn to Journalism Sally-Ann O'DowdNovember 2, 2020When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free.  “Music is … 10 Great Marketing Websites for Digital Marketers John HughesNovember 2, 2020Whether you’re a digital marketer by trade or just fascinated by the rapidly evolving industry, there are plenty of marketing … How to Tackle Social Media Listening and Monitoring Ayaz NanjiOctober 30, 2020When it comes to digital platforms in general, and social media in particular, brands are often focused on what they … Velocitize Talks: Karim Marucchi of Crowd Favorite on Customer Data Collection and Open Source Elise JonesOctober 29, 2020Clients are always looking for the same thing. They don’t want to learn how to actually program; they need a … I’m With the Brand: The New Journalism and Brand Marketing LuAnn GlowaczOctober 28, 2020Brands are creating their own content these days. Can you blame them? Content marketing costs 62% less and generates about … Velocitize Talks: Amy Balliett of Killer Visual Strategies on Why Visual Marketing is the New Marketing Eileen SmithOctober 27, 2020Visual content is king but, more importantly, quality visual content reigns supreme. Amy Balliett is CEO and Founder of Killer … 5 Tips for Creating Engaging Video Content for Gen Z John HughesOctober 26, 2020The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. … Digital Democracy: We Can Do This Sally-Ann O'DowdOctober 22, 2020This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. … Nike’s Big Bounce Back: 5 Digital Lessons LuAnn GlowaczOctober 22, 2020This article was updated on October 26, 2021. It’s been a volatile year for many brands, the Nike brand among … Velocitize Talks: Adam Broetje of Odd Dog Media on SEO and Small Businesses Elise JonesOctober 21, 2020If you’re going to do any of this digital marketing and spend money, [make sure] that you know where those … Covid-19’s Impact on Email Engagement Ayaz NanjiOctober 21, 2020Covid-19 has affected nearly every aspect of people’s lives, from how they work to what they purchase. For marketers who … Survey Says: 8 Common Survey Errors to Avoid Kristen HicksOctober 20, 2020Surveys are valuable for understanding your target audience better, and can be a great way to create original research that … Velocitize Talks: Russell Meyerowitz of Brand Knew on Purpose-Driven Initiatives and Nonprofits Eileen SmithOctober 19, 2020As we’re progressing on the technology side, it’s about being able to create those more optimized experiences based on the … How to Implement Stellar Customer Support for Your Brand John HughesOctober 19, 2020Businesses today operate in an uncertain environment. Customer dynamics are increasingly more complex, and brands need to stay in tune … Velocitize Talks: Lauren Leva of Grafik on the Customer Experience, the Omnichannel Approach, and C-SPAN Elise JonesOctober 16, 2020One of the biggest challenges and opportunities is that there are more places a brand can interact with their audience … Speaking From the Art: Graphic Designers, Photographers & Animators Share Their Favorite Podcast Art Joey HeldOctober 14, 2020There are now more than one million podcasts out in the world, with a combined 30 million episodes between them. And … Velocitize Talks: Executive Creative Director Mark Shewmaker on the Human Side of AI Eileen SmithOctober 13, 2020The stuff you love the most, that provides you the most value as a consumer, is probably driven by AI. … 5 Social Media Marketing Trends In 2020 John HughesOctober 12, 2020Social media is now an integral component in digital marketing and a core part of any advertising strategy. However, with … It Can Happen Here: Free Speech on Trial Sally-Ann O'DowdOctober 8, 2020Five years ago, the satirical and controversial magazine Charlie Hebdo was practically an unknown entity outside of France. Today, the … The Great Pivot: How Content Marketers Responded to Crisis Kristen HicksOctober 7, 2020Every industry has been changed by the pandemic. And while in some cases that’s meant catastrophe, in others it’s more … Velocitize Talks with Daniel García of Kluge Interactive on Smart Design, User Experience and PWAs Elise JonesOctober 6, 2020It’s a safe space to talk about where things are going or high level discussions about design and how to … 5 Things Companies Can Learn From CBD Brands Joey HeldOctober 6, 2020Cannabidiol—more commonly referred to as CBD—is the second most prevalent active ingredient of marijuana. CBD comes directly from the hemp … FeaturedSafe, Sane and Healthy: Ethical Video Advertising Sally-Ann O'DowdOctober 2, 2020Amy Williams, CEO of London-based ad-tech company Good-Loop, thought she’d have a U.S-based sales team by now. A January 2020 … Velocitize Talks: Phil Crumm of 10up on Martech Consolidation, WordPress and Content Elise JonesOctober 1, 2020Whenever somebody figures out how to crack the content personalization nut, they’re going to make a lot of money and … Navigating the New Pandemic Learning Experience Bill RobbinsSeptember 30, 2020As work slows for thousands of marketing professionals across the country, many are finding new ways to reinvent themselves and … How to Write Quality Content for Your Blog John HughesSeptember 30, 2020Creating content that stands out and grabs readers’ attention can be daunting. There are several million websites in existence, and … Velocitize Talks: Jacob Stanley of StudioHawk on Predictive Search, Mobile-First and Google Elise JonesSeptember 29, 2020It’s great to have all this data. Big data is the most valuable commodity in the world now, but how … Velocitize Talks: Maria Twena of 9thWonder on Connecting With the Hispanic Market & Latinx Consumer Eileen SmithSeptember 28, 2020You can lift the whole market in a much more efficient way if you target the influencers and give them … FeaturedThe Big Bang: How Digital Is Transforming Streaming Audio Ayaz NanjiSeptember 25, 2020The ways in which people listen to and access audio content has changed significantly over time, including revolutions sparked by … Velocitize Talks: Chas Lacaillade of Bottle Rocket Management on YouTube and Increasing Conversions Elise JonesSeptember 24, 2020No matter what it is that you’re specifically curious or interested in, there’s more of that available to you than … Culture Shock: Critical 2020 AP Style Guide Changes LuAnn GlowaczSeptember 24, 2020A lot has changed in 2020, including the way we talk and write. This year, more than ever, style guide … Every Vote Counts Sally-Ann O'DowdSeptember 22, 2020Velocitize explores ViacomCBS’s voter initiatives. Maggie Blackwell, a 24-year-old teacher in Fort Wayne, Ind., was studying in Mexico in 2016. … The Dark Side of UX: Why to Avoid Dark Patterns Kristen HicksSeptember 22, 2020When you scroll through your credit card statement, you notice a charge you don’t remember making. A little bit of … Velocitize Talks: Andrew Thorn of DigitalMaas on Chatbots, Voice Search and Personalization Elise JonesSeptember 21, 2020People have to experience what personalization is all about. A lot of people that are wary of it probably haven’t … Velocitize Talks: Phoebe Scott of Synctree on Changing Careers, Gen Z and AI Elise JonesSeptember 18, 2020You’ve got to remember that the largest credit card companies and retailers in the world get hacked. It happens. What … The LinkedIn Makeover: How the Platform Is Changing Ayaz NanjiSeptember 17, 2020LinkedIn can sometimes feel a bit set in its ways, especially compared with other social networks. While consumer-centric platforms such … What do Rob Lowe, Oprah and Charlamagne Tha God Have in Common? Sally-Ann O'DowdSeptember 16, 2020Podcasts. They love hosting podcasts—they love their advertisers even more. Such was their collective messaging during the Interactive Advertising Bureau’s … The Rise of the “English Language First” Hispanic and Why Brands Need to Take Note Maria TwenaSeptember 15, 2020This article was updated in July 2021. Maria Twena is the Global Head of Consumer X at 9thWonder, a multinational, … 9 Strategies to Build Your Email List Joey HeldSeptember 14, 2020Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you … Velocitize Talks: Yasmin Grigaliunas of WBGS on the Purpose-Driven Business and the Circular Economy Elise JonesSeptember 11, 2020If you can leave your ego at the door as a founder, you can actually grow your business exponentially. You … FeaturedA Very Modern Production Sally-Ann O'DowdSeptember 10, 2020“A Very Modern Production” is the third story in a series about how the pandemic is changing advertising. The first … Beyond Vanity Metrics: The Important Role of Micro Conversions Kristen HicksSeptember 10, 2020You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually … AR vs. AI: Which Technology is Right for Your Marketing Company? John HughesSeptember 10, 2020This article was updated in April 2023. With the digital landscape evolving every day, marketers have more than just social … Grant for the Web: The Future of Web Monetization Eileen SmithSeptember 9, 2020In this Q&A, Chris Lawrence, Senior Program Manager for Grant for the Web and nonprofit executive, expands upon the program’s … Velocitize Talks: Futurist and Author Brian Solis on Creativity and Lifescaling Eileen SmithSeptember 8, 2020This interview was originally recorded at SXSW 2019 and has been updated accordingly. Research led me to discover what was … Check It Out: Should Instagram Checkout Be a Part of Your Marketing Strategy? Joey HeldSeptember 8, 2020Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, … Velocitize Talks: Elizabeth Lukas of Decoded on Client Education, Data and Facebook Julie DyeSeptember 3, 2020Whether or not you’re leading a team of data scientists or hands-on with the data directly, you need to understand … Making It, Safely Sally-Ann O'DowdSeptember 2, 2020Doner Creatives Rock the Motor City…and Istanbul, too This is the second story in an ongoing series of how the … Mask Marketing: 9 Brilliant Covid-Related Ads Ayaz NanjiSeptember 2, 2020An unexpected effect of the pandemic is that it has made advertising both more important and more interesting through its … 4 Marketing Technologies Every Marketer Should Know John HughesSeptember 2, 2020Optimizing your marketing strategy for the most impact will typically involve some kind of technology, whether it’s an email list … Velocitize Talks: Richard Coope of Brightful on Remote Working and Finding Joy Elise JonesSeptember 1, 2020Where you find joy in what you do is where you will have the most amount of impact. Richard Coope … Velocitize Talks: Mark Uttley of AKQA on Customer-Centric Marketing, Privacy and Data Jennifer JonesAugust 31, 2020We find that really helping clients with customer-centric marketing helps them move away from products that are orientated around business … Human Nature: Chatbots Help Brands Get Real Joey HeldAugust 28, 2020The history of chatbots dates back all the way to 1966, when MIT professor Joseph Weizenbaum made ELIZA, which took … Creativity in a Pandemic Sally-Ann O'DowdAugust 26, 2020In the Covid era, a little serendipity helps. This is the first article in an ongoing series of how the … How a Baby Panda Broke the Internet LuAnn GlowaczAugust 26, 2020Finally, the world sighs, over something good. A giant panda cub was born at the Smithsonian’s National Zoo Friday night, … 4 ‘Home Run’ Digital Marketing Campaigns You Can Learn From John HughesAugust 25, 2020Creating a digital marketing campaign can often feel like more art than science. With such a significant investment of time … FeaturedBeyond the Binary: Making Marketing Truly Gender Inclusive Kristen HicksAugust 24, 2020For generations, much of the population has tried to neatly divide the world into male and female. That binary method … Above the Fold: Democrats and Republicans Unite in Support of Local Media Sally-Ann O'DowdAugust 20, 2020Yes, you read that right. As the “MyPillow guy” claims President Trump is “enthusiastic” about the use of the plant … All the News That’s Fit to Post? Trusting News and Brand Journalists LuAnn GlowaczAugust 20, 2020Cue the memes. Americans who get news mainly from social media sources are less engaged and less knowledgeable. They’re also … Velocitize Talks: Shari Reichenberg on AI, Personalized Content and Customer Intimacy Jennifer JonesAugust 19, 2020AI opens its own set of ethical issues that needs to be addressed. It’s an incredible tool that allows marketers … Back-to-School (Sort Of): Shopping in this Strange Season Ayaz NanjiAugust 17, 2020Back-to-school (BTS) shopping tends to be fairly predictable, with kids and parents typically having a good sense of what the … Velocitize Talks: Joe Leverson of Gamma Communications on AI and Personalizing the Customer Experience Jennifer JonesAugust 14, 2020It’s the next-generation communication technology which we focus on and we want to deliver to the UK business. Joe Leverson … When Your Efficiency Product Makes Things Less Efficient Kristen HicksAugust 14, 2020Your boss was sick of wading through an overflowing email inbox every day and had an epiphany. The answer is … FeaturedKeeping Informed in the Age of Disinformation Bill RobbinsAugust 12, 2020Shortly after the 2016 presidential election, PepsiCo was dragged into a national boycott over something no one ever said. Welcome to … Do Facebook ‘Likes’ Really Matter? John HughesAugust 11, 2020With almost 3 billion users worldwide and status as the fourth most visited site in the world, Facebook is undoubtedly … The Show Must Go On: Quarantine Concerts & Marketing in the New Normal Joey HeldAugust 10, 2020As much of the world continues to practice social distancing, we’re finding ourselves on our phones and computers more regularly. … Velocitize Talks: Todd DeRemigis of TBC on Authenticity and the Staying Power of Websites Elise JonesAugust 6, 2020You think about what an experience means in the digital marketplace; all together it’s not just a website or a … Clean Living: “Clean” Is Now a Co-Branded Promise LuAnn GlowaczAugust 5, 2020Covid-19 has affected every industry. But few have needed to pivot more than the travel and hospitality industry. As the … Velocitize Talks: Ben Ostrower of Wide Eye on Purpose-Driven Marketing and Social Change Elise JonesAugust 4, 2020We live in a world now in where digital is the whole thing. When people talk about digital marketing, they’re … How to Make the Most of Influencer Culture John HughesAugust 3, 2020The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of … Born to Be Digital: Generation Influence Eileen SmithJuly 30, 2020What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming … Extreme Makeover: How to Promote a New Website Launch Mikel BruceJuly 30, 2020Launching a new website is an amazing marketing opportunity. But if you fail to “shout it from the rooftops” when … Alpha Blog: Why Your Clients Should Be Blogging John HughesJuly 30, 2020Content marketing is indisputably valuable as a means of informing potential customers of a business’s existence. A blog increases the … FeaturedDear Mark: Companies Boycott Facebook Ads Sally-Ann O'DowdJuly 28, 2020As brands engage in a Facebook ad boycott, will their own websites and apps become new and improved “safe” places? … You’re the Inspiration: Leonid & Friends Lights Up Social Media Bill RobbinsJuly 27, 2020This article about Russian Chicago tribute band Leonid & Friends was updated in December 2021. Russian musical director Leonid Vorobyev … Velocitize Talks: Leigh George of Freedom on the Customer-Centric Experience and Personalization Elise JonesJuly 23, 2020A lot of what I see [regarding] personalization is really focused on technology: what’s going to enable us to reach … Using TikTok to Promote Your Business John HughesJuly 23, 2020With new social media platforms popping up on every corner, businesses are pressured to keep up and reach out where … It’s Personal: Understanding the Covid-19 Consumer Kristen HicksJuly 22, 2020This article was updated on October 26, 2021. In some ways, Covid-19 feels like old news now that we’ve been … Ad Out: Facebook Faces a Global Advertising Boycott Sally-Ann O'DowdJuly 21, 2020The social network’s defense of President Trump has cost them. Although Facebook CEO Mark Zuckerberg has acknowledged his company’s role … Velocitize Talks: Audio Branding Expert Johanna Weber on the Listening Experience and Brand Creativity Elise JonesJuly 21, 2020Radio has been around for a very long time and has always been a powerful platform for marketers and engaging … What It’s Like to Be a Pandemic Influencer Joey HeldJuly 17, 2020Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products … Velocitize Talks: Kurt Voelker of Forum One on Data and Today’s NGOs Jennifer JonesJuly 16, 2020This world of data that we’re in today, you don’t have to be an enterprise Fortune 500 commercial organization to … #TagIt: How to Find Hashtags for Your Social Content Ayaz NanjiJuly 15, 2020When hashtags were first introduced on Twitter, the intention was simply to use one per tweet to enable easier group … Velocitize Talks: Amy Sheridan of CBS Interactive on Content, Video and Audience Segmentation Jennifer JonesJuly 14, 2020I think it’s so important to understand the users and the demographics. Who is watching this? How do they prefer … Hamilton Blazes Digital Trails with Streaming Success LuAnn GlowaczJuly 13, 2020This article was updated in April 2022. Hamilton, Lin-Manuel Miranda’s groundbreaking Broadway production, missed its shot at the big screen, … Velocitize Talks: Victor Ramirez of An Abstract Agency on Personalization and Marketing Generalists Julie DyeJuly 10, 2020Domino’s was in a lawsuit about their lack of accessibility on their mobile app and website. I heard some people … Velocitize Talks: John Sampogna of Wondersauce on Brands, Content and Creative Staying Power Elise JonesJuly 9, 2020I try not to get too caught up in Gen Z versus Y versus Millennials versus Boomers. At the end … No One Listening to Your Podcast? Try These Strategies Joey HeldJuly 8, 20202020 has been a whirlwind year for podcasting. Joe Rogan signed a massive, multi-year deal with Spotify worth a reported … 5 Email Marketing Statistics You Should Be Tracking Immediately John HughesJuly 7, 2020Over 80% of businesses around the world use email marketing as a primary tool for customer acquisition. However, in order … Velocitize Talks: Camilo La Cruz of sparks & honey on Culture, Data and the Consumer Elise JonesJuly 7, 2020Organizations like Amazon can have devices in your home that can understand whether you’re at risk of depression or Alzheimer’s … TikTok’s Open for Business (and Brands) LuAnn GlowaczJuly 2, 2020This article was updated in April 2022. TikTok just introduced a new platform called TikTok For Business. You heard that … Velocitize Talks: Shakirah Hill Taylor of Metropolitan Group on Brands and Story Living Julie DyeJune 30, 2020I’ve seen a shift away from pure storytelling to more story living. Shakirah Hill Taylor is Vice President of Strategic … Slow the Scroll: Get Some Social Love with Video Kristen HicksJune 29, 2020Social media is undoubtedly one of the most important channels for marketing today, but it’s hard to find traction there. … Understanding Digital Storytelling and How It Impacts Your Online Campaigns John HughesJune 26, 2020When you set out on a marketing campaign, you want to get the best return on your investment and maximize … Fight for Freedom with John Legend Sally-Ann O'DowdJune 25, 2020The Ad Council teams up with John Legend to spark anti-racist action. The non-profit Ad Council and pro bono creative … Five Ways to Protect Traditional Marketing Tools in a Post-Covid World Bill RobbinsJune 24, 2020It doesn’t take long for cybercriminals to exploit a global pandemic. Think malware and phishing, for example.  Within days of … The CrossFit Factor: When Your Brand Is (Irrevocably) Compromised LuAnn GlowaczJune 22, 2020Who could have guessed that a brand like CrossFit, the popular fitness regimen, would top the headlines earlier this month? … Brands Recognize Juneteenth in the Wake of Black Lives Matter Eileen SmithJune 22, 2020Last Friday the country celebrated Juneteenth—a name derived from “June” and “nineteenth”—to honor the day in 1865 that slaves in … Don’t Be the Next Zoom Horror Story Kristen HicksJune 19, 2020Zoom is now a big part of our lives. For the many who made a sudden transition to remote work, … Shop Talk: Will Facebook Shops Save Small Businesses? Joey HeldJune 18, 2020The unpredictability of the coronavirus pandemic has had a ripple effect throughout the world. Personal health and travel have been … How to Evaluate Your Ad Revenue Strategy in a Crowded Digital Space John HughesJune 17, 2020While digital marketing has been on the rise for years, social distancing guidelines due to the spread of Covid-19 have … Search Me: The Bing Question Ayaz NanjiJune 16, 2020For most consumers and businesses, the term ‘search engine’ has become synonymous with Google. While that focus is understandable—Google is … Let’s Go make|SHIFT Happen #WPESummit Eileen SmithJune 12, 2020At this week’s WP Engine Summit/2020, select cast members of our new make|SHIFT documentary shared their personal experiences with Mary Ellen … In the Tank with Robert Herjavec #WPESummit Eileen SmithJune 11, 2020Covid will force you to change. You have no choice. Change is really scary but what’s the alternative? You’re going … Make Sure Remote Work Doesn’t Mean an Invitation to Hackers Kristen HicksJune 10, 2020In March, many businesses had to make a sudden shift to work from home, with little or no advance preparation. … Remote Control: 7 Side Hustles You Can Do Remotely Joey HeldJune 9, 2020While social distancing regulations have been relaxed in some areas, most of us are still in stay at home mode. … Virtual Festivals: Promoting Big Online Events to Socially Distanced Audiences John HughesJune 8, 2020Moving your business online can be stressful and challenging—especially if the digital landscape is unfamiliar territory. This is the situation … Carl Agers of Hero Digital on Adapting to Covid-19 and Customer Expectations Eileen SmithJune 5, 2020Carl Agers is the Executive Vice President of Strategy at Hero Digital, a leading independent customer experience company named one … Are Crisis Scammers Outsmarting Amazon? LuAnn GlowaczJune 4, 2020Kiddie pool that doesn’t look quite “on brand” for $1,749? Hand sanitizer with a questionable product name for $92? Price … How to Keep your Marketing Career During a Crisis Kristen HicksJune 3, 2020As of May 14, over 36 million people in the U.S. have filed for unemployment. And the number has consistently … Brands Search for Meaning in Cultural Issues Eileen SmithJune 1, 2020Nike has a proven track record of using its brand to take on all kinds of cultural issues, from LGBTQ … FeaturedAnomaly in a Pandemic: A Global Agency’s Clients Find Human Truths Sally-Ann O'DowdMay 28, 2020A starry night over China, worthy of Van Gogh. Friendship, as tight as it was 20 years ago. Learning to … Make It Move: 7 Great Examples of Animated Videos From Marketers Ayaz NanjiMay 28, 2020Thanks to its ability to deeply engage audiences and clearly convey messaging, video can be an immensely powerful tool for … The State of Sports: Marketing to Stay-at-Home Fans John HughesMay 27, 2020This article was updated on November 19, 2021. The Covid-19 pandemic has changed the world as we know it. While … GDPR vs. U.S. Alphabet Soup: Data Privacy Laws Bill RobbinsMay 27, 2020In 2020, the General Data Protection Regulation (GDPR) marked its second year of enforcement as a standard set of requirements … Velocitize Talks: Jordan Higgins of U.Group on AR/VR and Creating Immersive Experiences Jennifer JonesMay 26, 2020For experience designers, it’s really exciting to pass the visual sense and start to have a whole sensory array to … 3 Ways to Promote Your Facebook Business Page (Without Paid Ads) John HughesMay 22, 2020With over 90 million small business pages, Facebook continues to be the most popular choice for brands looking to promote … Velocitize Talks: James Bavington of StrategiQ on Values and Building Trust with Customers Velocitize staffMay 21, 2020James Bavington is Director and Partner at StrategiQ, an award-winning integrated digital agency with offices in Suffolk and Warwickshire, which received the … Virtually Possible: Two Tales of Small Business Marketing Pivots LuAnn GlowaczMay 21, 2020Tucked away in the Miami suburb of Davie is one of the largest flower shops in Florida. Field of Flowers—with … FeaturedPowerful Partnerships: 5 Amazing Brand-Influencer Collaborations Ayaz NanjiMay 20, 2020Influencer marketing has been surging in popularity over the past half decade, growing by roughly 50% every year since 2016.  … Velocitize Talks: Chad Birenbaum on Creativity and Brand Affinity Elise JonesMay 18, 2020One thing I really do like is getting back and connecting to the consumer and creating that personal story of … Whatever Gets You Talking: Mental Health Messaging Sally-Ann O'DowdMay 16, 2020Creative industries are uniting around mental health messaging as the pandemic takes its toll on America.  The month of May … Velocitize Talks: Lamar Hines of Barbarian on AI, Alignment & 5G Marketing Jennifer JonesMay 15, 2020The content management space continues to evolve. We’re starting to see this push towards microservices, headless content management, and that’s … How to Avoid Seasonal Advertising Disappointment John HughesMay 15, 2020It’s not uncommon for businesses to experience a ‘feast and famine’ cycle throughout the year. However, if you take into … A Reckoning Amidst the Chaos: Agile with Accountability Mike ColomboMay 14, 2020This is the final installment of a three-part series. Read Part 1 and Part 2. In the first two parts of this … The Last Dance is a MasterClass in Marketing Joey HeldMay 13, 2020The story of the 1997-98 Chicago Bulls is already an interesting one. The team had won five championships in seven … Velocitize Talks: Howard Belk of Siegel+Gale on Brands, Voice and Keeping it Simple Elise JonesMay 12, 2020Voice needs to show up in a really consistent way across every touchpoint. We think very expansively about voice—it’s a … How to Stand Out in a Saturated Field Through Self-Promotion Marketing John HughesMay 12, 2020Even prior to the global shift to move almost everything online as required by a pandemic, digital marketing was booming. … Velocitize Talks: Andrew O’Dell of Pereira O’Dell on Content and Engagement Jennifer JonesMay 11, 2020Human beings can think for themselves and give others ideas that they will respond to, regardless of what the data … Anxious Spender? New Covid-19 Consumer Types Emerge LuAnn GlowaczMay 11, 2020The pandemic has brought out fascinating new Covid-19 consumers and behaviors. Chances are you’ve surprised yourself in this area. Have … Velocitize Talks: Jameson Proctor of Athletics on Customer Experience and Creative Agility Julie DyeMay 8, 2020If you listen early on and understand what the user needs, you have a clearer sense of the results you’re … Everyone’s a Thought Leader: Marketing Jargon We’re All Using Too Much Joey HeldMay 8, 2020Any brand needs to be able to communicate effectively with its customers, whether it’s an audience of one or millions. … Velocitize Talks: David Lockie on Headless, Personalization and Blockchain Jennifer JonesMay 7, 2020The whole of humanity can be connected in almost real-time so what do we do with that? For the first … FeaturedEnemy on the Couch: Cybercrime & Security Tips Bill RobbinsMay 7, 2020As remote workers settle in at home, cybercriminals are also getting cozy. Know the security tips to stop them. If … Velocitize Talks: Vicky Lalwani on AI, Growth and Data Privacy Elise JonesMay 6, 2020Engaging more with your audience and listening to what they want can actually allow you to either change your purpose … Adapting Live Events to the New Online Reality Kristen HicksMay 6, 2020According to research from Bizzabo, last year 41% of marketers considered live events their most important marketing channel. What a … Velocitize Talks: Jeff Walpole of Phase2 Technology on Personalizing the Customer Journey Jennifer JonesMay 5, 2020Really, what’s happening is this has become a very complicated interaction between the end user and the journey they are … A Reckoning Amidst the Chaos: Double Down on Digital Mike ColomboMay 5, 2020This is the second installment of a three-part series. Read Part 1 here. There may never have been so sudden, … How to Navigate Freelance Work During a Pandemic John HughesMay 1, 2020Freelancing is already a journey into choppy waters, nevermind during a pandemic. Unfortunately, those seas will now be populated by … Social Media Marketing in a Time of Crisis: 5 Key Strategies for Brand Recovery Ayaz NanjiApril 30, 2020Social media marketing during the Covid-19 pandemic can feel especially challenging because many of the things that make the channel … Velocitize Talks: Matthew Zehner of the Zehner Group on Connecting Brands with Consumers Elise JonesApril 29, 2020It’s more of a place you can come in, see product, buy it. But then how are you competing with … Alicia Keys Knows a Good Job When She Sees One Sally-Ann O'DowdApril 28, 2020Alicia Keys wrote a song a few months ago to acknowledge the heroes in her life—her mother, grandmother, friends. They … Ask an Expert: Maria Flores Portillo of Amobee on AI & Digital Marketing Mya WilkesApril 27, 2020Should AI have a role in your digital marketing stack? With a wide variety of promising AI-powered tools on the … Why Now is a Pivotal Time for the CMO Role Joey HeldApril 24, 2020As brands become more agile, cutting costs and restructuring departments, the chief marketing officer (CMO) role has evolved. In some … 3 Ways to Age-Proof What You Write LuAnn GlowaczApril 23, 2020Did you know that the way you write can give away your age? That’s because language is evolving, and some … Velocitize Talks: George Pappas of G Squared on Personalization, Gen Z and Instagram Velocitize staffApril 22, 2020Engagement’s just one small piece of a bigger puzzle and, to be honest, an agency can skew data—particularly social data—in … A Reckoning Amidst the Chaos: Digital Transformation Initiatives Mike ColomboApril 22, 2020This article was updated in February 2022. This is the first installment in a three-part series on digital transformation initiatives. … No, You Don’t Need an App for That Kristen HicksApril 21, 2020You just got a great email offer from a brand you like—a big discount and free delivery. Score! To cash … Why Offering Free Content Makes Sense in the Current Climate John HughesApril 20, 2020In response to nationwide stay-at-home orders, several online content providers have lowered their paywalls. Adjusting quickly to new consumer behaviors, … Velocitize Talks: Vincent Ramond on Brand Purpose and Credibility Velocitize staffApril 17, 2020More than 75% of the brands could disappear tomorrow and no one will notice and that’s very interesting. A brand … Game On: Marketing Lessons from Board Games Joey HeldApril 16, 2020As we all get more accustomed to working from home, board games provide a great mental break. But beyond offering … How Brands Are Addressing Coronavirus on Social Media Ayaz NanjiApril 14, 2020Marketing is among the many areas being profoundly impacted by the pandemic and the impact of coronavirus on social media. … Don’t Quarantine Digital Marketing: How to Grow Through Covid-19 Jordan BrannonApril 14, 2020This article was updated in January 2022. We’re all in lockdown now. Nobody knows how much longer prudence demands that … Velocitize Talks: Neil Patel on Advertising, SEO & Creativity Eileen SmithApril 13, 2020Google Home and Alexa are going to be crushing how much website traffic you get and people are just going … Brands on Purpose: The New Information Age Eileen SmithApril 10, 2020In this era of information and misinformation, consumers are constantly looking for news, resources and brands they can trust. In … Put a Roof on It: The ad industry wants you to #stayhome Sally-Ann O'DowdApril 8, 2020Steve Jobs once said:  “Focus and simplicity…once you get there, you can move mountains.” Such is the spirit driving the … 4 Tips For Marketing to an Older Online Customer John HughesApril 6, 2020It’s not uncommon to see digital marketing trends focused on how to appeal to Millenials. Often considered ‘elusive’ in terms … Velocitize Talks: Paul Dyer on Heritage Brands and Keeping it Real Velocitize staffApril 3, 2020Authenticity is a tough word. For the most part it means just be yourself. The problem is that now you … FeaturedMarketing Must Go On: How to Adapt Your Brand in a Crisis Kristen HicksApril 2, 2020This article was updated on October 26, 2021. You can’t keep up your same old marketing in the course of … ADA Compliance Lawsuits: How Your Digital Agency Can Stay One Step Ahead John HughesApril 2, 2020When it comes to complying with the Americans with Disabilities Act (ADA), navigating what is required in the online space … This April Fools’, Brands Aren’t Joking Around LuAnn GlowaczApril 1, 2020Who would have thought that April Fools’ Day would be no laughing matter in 2020? But here we are. And … 3 Health Technology Trends You Can Leverage in Your Digital Marketing Agency John HughesMarch 31, 2020While health technology has been a growing industry for some time, it is expected to more than double by 2024. … Home Is Where the Everything Is Eileen SmithMarch 30, 2020I work from home, which is to say, I worked from home long before the COVID-19 quarantine upended our lives. … Velocitize Talks: Ben May on WordPress and Websites Velocitize staffMarch 27, 2020One of the natural affinities we have to WordPress is it’s open and flexible; with those kind of benefits at … The Kids Are Alright: Reaching Gen Z with Cause Marketing Kristen HicksMarch 25, 2020In articles about generational differences, millennials and boomers tend to get all the attention. But that may be changing soon … FeaturedWoke in a Time of Virus Sally-Ann O'DowdMarch 24, 2020Fjord’s latest trends report says people are moving from a “me to we” perspective. Does that hold up in a … Internet Free Speech Drops in the U.S. LuAnn GlowaczMarch 23, 2020Censorship reports amid the initial stages of the COVID-19 outbreak in China have been a stark reminder that freedom of … Telecommuting Without Losing Your Mind Timothy HerrMarch 23, 2020This article was updated in March 2022. For those of us who are typically chained to a desk during the … Navigating Email Marketing in the Face of a Global Pandemic Joey HeldMarch 16, 2020Covid-19, also known as the novel coronavirus virus 2019, was recently characterized as a pandemic by the World Health Organization. … Sound Off: How to Create Mutable Marketing Videos (and Why You Should) John HughesMarch 13, 2020Watching videos online with the audio muted is a pretty well-established trend at this point. Interestingly enough, content popularity does … Velocitize Talks: Serhat Akkılıç on Branding and Digital Transformation Velocitize staffMarch 12, 2020I wrote code to understand how they feel and which kind of environment they operate and the challenges. I think … Nothing But Net: 5 Marketing Lessons From March Madness Joey HeldMarch 10, 2020For tips on marketing to stay-at-home fans due to the pandemic, click here. March Madness is one of the most … Velocitize Talks: Marcus Wesson on Storytelling, Data and What Diversity Gives Us Eileen SmithMarch 9, 2020Long gone are the days of those big campaigns, the big ad campaigns, and that’s all you do. Marcus Wesson … 4 App Creators for Customer Engagement John HughesMarch 6, 2020To say smartphones are a popular way to access the internet would be an understatement in today’s mobile app market. … Better Together: 3 Reasons to Use Content Collaborations Kristen HicksMarch 4, 2020This article was updated in February 2022. In the business world, we spend a lot of time thinking about competitors, … The Illusion of Choice: How to Create It and How to Benefit from It John HughesMarch 3, 2020When it comes to marketing products, especially online, creating an ‘illusion of choice’ can often bring about big rewards if … From Engine to Friend: How Search Language Is Changing Ayaz NanjiMarch 2, 2020Although it evolved in countless small ways, the core search engine experience stayed the same for many years: A user … Social Proof: Big Brands See Value of UGC Dannah de la GarrigueFebruary 28, 2020When we posted my take on user generated content, we noted that the value of UGC goes beyond guest blogs. … Velocitize Talks: Susan Hallam on the Customer Experience and Creativity Eileen SmithFebruary 26, 2020Your customer’s the hero. And how do we tell a story that puts them at the center of the story? … Stop Talking At Customers and Start Having Conversations Kristen HicksFebruary 25, 2020How often have you found yourself feeling trapped in a situation where someone’s talking at you? When you’re faced with … The Influence of Gen Alpha: Under 10 & Already Buying Your Stuff LuAnn GlowaczFebruary 24, 2020Just when we started noticing the power of Generation Z—the group of teens and young adults coming up behind Millennials—here … Velocitize Talks: Gregor Clark on Storytelling and Values Eileen SmithFebruary 21, 2020Why are we on this planet if not to lead with our values? I mean, life is way too short … FeaturedWhat It Means to Be Liked: Instagram Likes and Project Daisy Sally-Ann O'DowdFebruary 19, 2020In the ad industry, it’s our job to follow social media trends—whether it’s Facebook’s new ad campaign for groups (such … The Rise of Social Entrepreneurship (and How to Market It Successfully) John HughesFebruary 19, 2020As a concept, ‘social entrepreneurship’ has been around for decades. This term is used to describe a profitable business undertaking … Boost Your Brand: 7 Great Benefits of Social Listening Joey HeldFebruary 18, 2020This article was updated in March 2022. Social listening consists of three main steps: monitoring, analyzing, and taking action. All … How Instagram’s Interface Changed Over Time Ayaz NanjiFebruary 13, 2020This article was updated in July 2021. In late 2020, Instagram rolled out Checkout to all eligible businesses to sell … Velocitize Talks: Scott Jones on WordPress Development and UX Velocitize staffFebruary 12, 2020What we decided to do was focus on excellence in WordPress development, focus on excellence in the one platform that … Making Sense: Your Scrumptious Guide to ASMR Sensory Videos LuAnn GlowaczFebruary 11, 2020Can you hear that? It’s the sizzling, smacking sound of sensory videos overtaking the digital marketing world. If you don’t … 3 Key Tips For Pricing Your Marketing Services John HughesFebruary 10, 2020It’s safe to say that digital marketing has grown significantly in recent years. In fact, by 2025, the software market … Velocitize Talks: Adam Scher of CMYK on Storytelling with WordPress Eileen SmithFebruary 6, 2020I think things need to be happening a lot faster. The attention span is so short, whether it’s advertisements going … Shockingly Wrong Y2K Digital Marketing Predictions LuAnn GlowaczFebruary 5, 2020This article was updated in July 2021. It’s Y2K. AOL Instant Messenger is all the rage, introducing many of us … Velocitize Talks: Adam Kurzawa of Expand The Room on Purpose-Driven Design Velocitize staffFebruary 4, 2020Personalization can be awesome for people. I go to a website, I’m already logged in, it knows what I like, … Not Playing Around: How Games Can Increase Your Leads John HughesFebruary 3, 2020It can be tricky to generate and increase your leads for your business without feeling as if you’re being too … Sound Stories: Podcasting for Pros Dannah de la GarrigueJanuary 31, 2020With more than 800,000 podcasts spanning 54 million episodes hosted on numerous platforms, podcasting has established itself as a viable … Velocitize Talks: Alex Price of 93digital on Web Development & the Enterprise Environment Velocitize staffJanuary 30, 2020You almost have to split the market in half. You’ve got your smaller businesses or daily users or bloggers who … The Disney+ Interface: UX Fumble or Secret Success? Timothy HerrJanuary 29, 2020The first season of The Mandalorian has drawn to a close, and more than a few Disney+ subscribers are taking a look … The Business Case for Collecting Less Data Kristen HicksJanuary 28, 2020If marketers had a drinking game, the term “data-driven” would definitely be on the list. For the last few years, … Don’t Forget About Me: The Relevance of Press Releases John HughesJanuary 27, 2020Press releases have been around since the early 1900s, making them one of the oldest forms of promotion. Originally, they … Velocitize Talks: Travis McAshan of GLIDE on Values-Based and Human-Centered Design Velocitize staffJanuary 24, 2020It’s just human-centered design. It’s designing something that meets the needs of the user in a way that I feel … Make a Big Impact During the Big Game Joey HeldJanuary 23, 2020Despite one of the most boring Super Bowl games in recent memory (and perhaps ever), 2019 still brought in 98.2 … 3 Ways to Decrease Bounce Rates on Your Website John HughesJanuary 22, 2020If you’re tracking your site performance through an analytics tool, ‘bounce’ rates are likely a part of your vocabulary. Overall, … Velocitize Talks: Frank Reeves of Avvio on Online Travel and the User Experience Eileen SmithJanuary 21, 2020I think if the hotel direct channel, the hotel website, continues to just be a brochure then customers will take … The Most Watched Ads on YouTube: 5 Lessons for Marketers Ayaz NanjiJanuary 15, 2020As 2019 drew to a close, YouTube released a fascinating list that got a bit overlooked amidst all the other … Velocitize Talks: Al Cattell of Candyspace on Consumer Behavior and the User Experience Sydney ArceneauxJanuary 13, 2020“The reality is more and more people expect things to be mobile. I think as an industry we need to … The Path to Thought Leadership Runs Through LinkedIn Kristen HicksJanuary 9, 2020As consumer concern around privacy issues, sustainability, and worker rights grows, trust becomes more important to business success every day. … Velocitize Talks: Tom Greenwood of Wholegrain Digital on Using Technology for Good Velocitize staffJanuary 8, 2020Don’t look back, look forward, and if that means carrying on with what you’re doing, great, but if it means … Q&A with Nabyl Charania, CEO of Rokk3r Eileen SmithJanuary 7, 2020Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and … 4 Ways WordPress Can Strengthen Your Content Marketing Strategy John HughesJanuary 6, 2020When it comes to marketing, content is king. Consequently, you’ll need a system that can bring tools for marketing, content … Make Marketing Memorable: The Rise of Experiential Marketing Kristen HicksJanuary 2, 2020Much of marketing depends on passive consumption. You hope the people who read your blog post or watch your video … 7 Album Promotions & Music Marketing Strategies Joey HeldDecember 23, 2019This article was updated in July 2021. Music has a unique way of bringing people together. Whether you’re a 50-year-old … Velocitize Talks: Simon Jones of Studio 24 on User Experience and Investing in Voice Eileen SmithDecember 19, 2019As technology gets more complicated in which direction to actually take, it’s sometimes quite difficult. It goes back to testing … Millennials Both Love & Hate Personalization LuAnn GlowaczDecember 18, 2019Ready for some super Millennial-y Millennial data? IDC predicts that by 2022, market demand for tailored digital marketing experiences will … The Future of Open-Source Programming (And What It Means for Marketers) John HughesDecember 17, 2019Much of the rapid speed of innovation in technology and software applications can be attributed to open-source programming. In fact, … Velocitize Talks: David Wharram of Coast Digital on Biometrics and Neuromarketing Research Velocitize staffDecember 16, 2019Data comes out of everything that we do so every channel’s got a huge amount of data, every piece of … Velocitize Talks: Darren Upson of Soldo on Automating Finances and the End of Expense Reports Velocitize staffDecember 11, 2019“There’s a complete disconnect between the banking system and the way in which expenses and company spending really operates.” Darren … FeaturedThe Truthiness of Facebook Political Ads Sally-Ann O'DowdDecember 10, 2019This article was updated in May 2022. If it is true we are judged by the company we keep, and … FeaturedThe Increasing Value of AI in Digital Marketing Lionel MenchacaDecember 9, 2019This article was updated in April 2023. Artificial intelligence (AI) started as a concept decades ago. In the early days, … Hashtag Community: Why Start a Twitter Chat Kristen HicksDecember 4, 2019Twitter moves fast. It’s the nature of the platform. Open it up three minutes from now and you’ll see an … Fitting In is a Terrible Strategy Chris BroganDecember 2, 2019When I worked in wireless telecommunications, my old boss Vic Brumley used to tell me in his gruff Navy sailor … Velocitize Talks: Ashley Fletcher of Adthena on AI, AdTech Search & the CMO Velocitize staffNovember 26, 2019To drive strategic decisions you need to engage that persona and understand how they work, and what’s important for CMOs … The Good, the Bad, the Ugly: Using Facebook Groups for Community Building Kristen HicksNovember 25, 2019This article was updated on November 12, 2021. Marketers have a complicated relationship with Facebook. Many still haven’t gotten past … Q&A with Ana Hoyos, Area Director for Southeastern U.S. and Latin America at Meltwater Eileen SmithNovember 22, 2019Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and … Just (Don’t) Do It: Nike Gives Amazon the Boot LuAnn GlowaczNovember 21, 2019It’s been over a year since Nike stopped selling its products on Amazon. And, partially due to Covid-19, direct e-commerce … Zoom In: 5 Lessons on Movie Marketing Joey HeldNovember 21, 2019Is there any finer feeling than getting lost in a movie? Whether you’re at the theater or relaxing at home, … 7 Killer Marketing Videos on YouTube Ayaz NanjiNovember 20, 2019This article was updated in September 2021. It’s hard to overstate how important YouTube has become to consumers. It is … Take 5! Q&A with Davis Jones of The Many Eileen SmithNovember 20, 2019Five questions with Davis Jones, Managing Director of Media Services at The Many, an award-winning creative advertising agency based in … To Build Your Presence on LinkedIn, Think Like a LinkedIn Editor Lionel MenchacaNovember 19, 2019Since it launched in 2003, LinkedIn has done an excellent job establishing itself as the social network for business. A … Anti-Ads: The Elon Musk Approach to Marketing in the Digital Age John HughesNovember 14, 2019This article was updated in March 2023. There’s no doubt that Elon Musk, the enigmatic space entrepreneur and Tesla Motors … To Slack or Not to Slack: Using the Platform for Online Community Building Kristen HicksNovember 14, 2019This post was updated in November 2020. Think about how you spend your day online. It’s not all checking email … Velocitize Talks: Dr. Chris Brauer on AI and Values Velocitize staffNovember 13, 2019As human beings we are naturally curious people who are typically keen to engage with the world around us and … Why Diversity and Inclusion Matter to Your Audience Dannah de la GarrigueNovember 12, 2019Feeling like you belong satisfies one of the most fundamental of human needs. You probably remember Maslow’s Hierarchy of Needs … Velocitize Talks: Tony Delmercado of Hawke Media on the Outsourced CMO and E-commerce Sydney ArceneauxNovember 6, 2019If you care about the watch you wear or the shoes you wear or the car you drive, there will … The Everything Bagel: Content Marketing and Points of Interaction Chris BroganNovember 4, 2019Should you be blogging? What about video? Aren’t you supposed to have a YouTube channel these days? 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They move from device to device, and … Load More ArticlesFooterA WP Engine publication Fuel your agency's digital success with the Velocitize newsletterReceive our newsletter Categories Featured Marketing Talks Trends Digital Agency WordPress Hosting Pages About Velocitize Sponsored Content Contact Privacy Policy Follow © 2016-2024 WPEngine, Inc. All Rights Reserved. WP ENGINE®, TORQUE®, EVERCACHE®, and the cog logo service marks are owned by WPEngine, Inc. Close Your fuel for digital success Velocitize equips marketers and agencies with the ideas and inspiration they need to navigate the digital transformation of their industries. Get our newsletter Follow us No thanks, I want to miss out on amazing contentenusen-US1730187421https://velocitize.com

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