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https://visitscotland.org

The Corporate site for Scotland's National Tourism Organisation - VisitScotland.org
Find tourism statistics and research, news, marketing campaigns, and advice on how we can support your business.
The Corporate site for Scotland's National Tourism Organisation - VisitScotland.org Skip to main content Visit Scotland | Alba logo Visit Scotland | Alba EventScotland logo VisitScotland Business Events Travel Trade Media toolkit Corporate Menu Supporting your business Supporting your business Delivering a quality visitor experience Camping and caravan parks best practice guide Food tourism industry guide Hotels best practice guide Self-catering best practice guide Small serviced accommodation best practice guide Visitor attractions best practice guide Brown tourist signs Scottish Thistle Awards Responsible tourism Accessible and inclusive tourism Climate change in Scotland Green certification schemes Reduce your climate impact guide Responsible visitor industry guide Sustainable factsheets Advice Copyright, licensing & government policy advice Electronic travel authorisation Short-term lets legislation Travel distribution Visitor levy Your Industry Relationship Manager Digital skills Using AI in your digital activities Essentials of digital marketing Get started with digital Improve your online performance Know your customers Marketing Marketing opportunities Business events Cycling tourism industry guide Free business listing Free images and video Our marketing calendar Toolkits Working with the press Research and insights Research and insights About our visitors Accommodation types visitors use in Scotland How visitors travel to and around Scotland International visitors Planning and booking behaviours Types of visitors UK visitors Visitor interests and activities Visitor survey Why people choose Scotland About our industry Accommodation in Scotland - occupancy statistics Cruise tourism in Scotland Impact of events on wellbeing Impact of coronavirus (COVID-19) Scottish tourism observatory Tourism employment Visitor attractions Regions Aberdeen, Aberdeenshire and Moray Speyside Argyll and the Isles Ayrshire and Arran Dumfries and Galloway Dundee and Angus Edinburgh and the Lothians Fife Glasgow and and the Clyde Valley Highlands Orkney Outer Hebrides Perthshire Shetland Scottish Borders Stirling and Forth Valley Scotland's National Parks Responsible tourism insights Accessible and inclusive tourism insights Tourism and events industry research Visitor and community research Trends Consumer trends for Scotland Travel trends for Scotland Latest statistics Events Events Events planning advice and materials Data protection Developing a communications plan Developing an events marketing plan Event Industry Advisory Group Events listing service Event volunteering Food and drink Health and safety Policing and security Sustainable and accessible events Training and development Funding for events National events funding International events funding Supported events Industry events The National Events Conference Travel Trade events and exhibitions Upcoming events and training Scotland, The Perfect Stage News About us About us What we do Consultations Events Marketing Our plans Quality Assurance Scotland's Themed Years Tourism and Hospitality Industry Leadership Group Tourism timeline Visitor information Visitor Levy Expert Group Working in partnership Our team Chair Chief Executive Directorates The Board The Board minutes Our policies Equality strategy Feedback and complaints Freedom of information Procurement policy Sustainability policy Annual and corporate reports Our annual report Our disclosures Sustainability report Jobs and careers Current vacancies Early careers Life at VisitScotland Our recruitment process Contact us EventScotland Regional team Search site Search Search site Close Search Search site Supporting your business Supporting your business home Delivering a quality visitor experience Delivering a quality visitor experience Camping and caravan parks best practice guide Food tourism industry guide Hotels best practice guide Self-catering best practice guide Small serviced accommodation best practice guide Visitor attractions best practice guide Brown tourist signs Scottish Thistle Awards Responsible tourism Responsible tourism Accessible and inclusive tourism Climate change in Scotland Green certification schemes Reduce your climate impact guide Responsible visitor industry guide Sustainable factsheets Advice Advice Copyright, licensing & government policy advice Electronic travel authorisation Short-term lets legislation Travel distribution Visitor levy Your Industry Relationship Manager Digital skills Digital skills Using AI in your digital activities Essentials of digital marketing Get started with digital Improve your online performance Know your customers Marketing Marketing Marketing opportunities Business events Cycling tourism industry guide Free business listing Free images and video Our marketing calendar Toolkits Working with the press Research and insights Research and insights home About our visitors About our visitors Accommodation types visitors use in Scotland How visitors travel to and around Scotland International visitors Planning and booking behaviours Types of visitors UK visitors Visitor interests and activities Visitor survey Why people choose Scotland About our industry About our industry Accommodation in Scotland - occupancy statistics Cruise tourism in Scotland Impact of events on wellbeing Impact of coronavirus (COVID-19) Scottish tourism observatory Tourism employment Visitor attractions Regions Regions Aberdeen, Aberdeenshire and Moray Speyside Argyll and the Isles Ayrshire and Arran Dumfries and Galloway Dundee and Angus Edinburgh and the Lothians Fife Glasgow and and the Clyde Valley Highlands Orkney Outer Hebrides Perthshire Shetland Scottish Borders Stirling and Forth Valley Scotland's National Parks Responsible tourism insights Responsible tourism insights Accessible and inclusive tourism insights Tourism and events industry research Visitor and community research Trends Trends Consumer trends for Scotland Travel trends for Scotland Latest statistics Events Events home Events planning advice and materials Events planning advice and materials Data protection Developing a communications plan Developing an events marketing plan Event Industry Advisory Group Events listing service Event volunteering Food and drink Health and safety Policing and security Sustainable and accessible events Training and development Funding for events Funding for events National events funding International events funding Supported events Industry events Industry events The National Events Conference Travel Trade events and exhibitions Upcoming events and training News About us About us home What we do What we do Consultations Events Marketing Our plans Quality Assurance Scotland's Themed Years Tourism and Hospitality Industry Leadership Group Tourism timeline Visitor information Visitor Levy Expert Group Working in partnership Our team Our team Chair Chief Executive Directorates The Board The Board minutes Our policies Our policies Equality strategy Feedback and complaints Freedom of information Procurement policy Sustainability policy Annual and corporate reports Annual and corporate reports Our annual report Our disclosures Sustainability report Jobs and careers Jobs and careers Current vacancies Early careers Life at VisitScotland Our recruitment process Contact us Contact us EventScotland Regional team Welcome to VisitScotland's corporate website VisitScotland is the national tourism organisation for Scotland. We support the responsible growth of the tourism and events sector so that the whole country benefits. Our corporate website brings you the latest industry news and advice, research and opportunities available to help our sector thrive. Home What VisitScotland can do for you We work closely with the industry in Scotland, helping you to find the latest information and insights, get personalised business advice and give our visitors the best possible experience. Here's a snapshot of what we offer those working in the tourism and events sector. Reduce your climate impact guide Understand how your business can reduce emissions with our simple climate impact guide that includes our easy-to-use, free climate action workbook. 6 min read Read More Travel trends for Scotland Explore reports designed to provide food for thought about tourism trends and the opportunities they offer. 4 min read Read More Digital skills Learn how to improve your digital skills and enhance the online performance of your Scottish tourism business. 2 min read Read More Marketing opportunities From a free web listing on our global website to working with the travel trade, find out how you can reach your target markets with us. 3 min read Read More Events planning advice and materials Find useful tools and resources to help you plan and manage your event. 2 min read Read More Short-term lets legislation changes in Scotland Read guidance and advice on the changes to Scotland's short-term lets legislation – impacting operators and hosts. 20 min read Read More Latest news Javascript is turned off. Allow Javascript in your browser in order to do a search. Search news Sign up to our newsletters for regular industry updates Sign up for our tourism industry newsletter and get all the latest Scottish tourism industry updates, sent straight to your inbox once a month. Subscribe to the EventScotland newsletter and get the latest Scottish event news, articles and insights, sent straight to your inbox once a week. Sign up to the Tourism Insider newsletter Sign up to the EventScotland newsletter Food tourism industry guide Create memorable food tourism experiences Learn what food tourism is, how it can benefit your business and how to develop quality food tourism experiences. Browse our food tourism industry guide Reduce your climate impact Your journey to net zero Understand how your business can reduce emissions with our simple climate impact guide that includes our easy-to-use, free climate action workbook. Browse our climate impact guide Latest research and insights Visitor survey Explore the latest insight on the visitor experience. 6 min read Read More Domestic sentiment tracker  The latest tracking research on UK residents' holiday intentions. 6 min read Read More International tourism performance Read the latest statistics on Scotland’s international visitors. This includes number of trips, nights, and spend. 9 min read Read More What we do By working together with the industry, we attract visitors to Scotland and deliver exceptional holiday experiences. Find out more about what VisitScotland does, day to day, to grow the value of Scottish tourism.  Find out more about VisitScotland Current vacancies See the latest jobs from VisitScotland We have opportunities across Scotland, in a broad range of roles. See our latest jobs Back to top Home Website feedback Accessibility Website policies Cookies policy Search VisitScotland Business Events Travel Trade Media toolkit Corporate Sign up to our newsletter Subscribe to our Tourism Insider newsletter Get all the latest Scottish tourism industry updates, sent straight to your inbox once a month. Sign me up Subscribe to our EventScotland newsletter Get all the latest Scottish event news, articles and insights, sent straight to your inbox once a week. Sign me up View our privacy policy Twitter YouTube Linkedin VisitScotland © 2024 VisitScotland. All Rights Reserved.
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