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Home - ThemeHome - Theme Home Reports About Get in touch Welcome to Meaningful Brands tm Discover Havas’s proprietary studies and the latest edition of the Global Meaningful BrandsTM report Unleash America’s Full Potential Meaningful Brands™ 2024 Special report – US diversity Welcome to the Me-conomy Meaningful Brands™ 2023 Global report The Client Agency Barometer Meaningful Brands™ 2022 Special report The Age of Cynicism Meaningful Brands™ 2021 Global report 2024 2023 2022 2021 Newest highlight 75% of brands could disappear and people would not care Most brands are just not measuring up. Yet, some brands have unlocked how to be meaningful – and are significantly outperforming the market on all measures Read more 2023 report 74% now also believe brands should be improving their personal health and well-being Read more AND…73% believe brands must act now in the good of the society and planet – communication is not enough Read more 2023 report 70% of people think the world is going in the wrong direction, at a global level Read more The climate crisis is now acknowledged globally as the most important issue we face Read more 2022 Report 2 in 5 respondents believe ‘the only way to improve our agency relationships is to put the business up for pitch’ Read more For many, it’s easier to start again than to fix it. It’s time to (re)build a more meaningful relationship between clients and their agency partners Read more 2023 report 77% of consumers expect brands to show support to people in times of crisis Read more There are opportunities to forge meaningful connections across personal benefits; namely, to decrease life’s stressors Read more EXPLORE OUR REPORTS 2024 Latest report 2024 SPECIAL REPORT Unleash America’s Full Potential Read more 2023 GLOBAL REPORT Welcome to the “Me-conomy” Read more 2022 SPECIAL REPORT Client Agency Barometer Read more 2021 GLOBAL REPORT The Age of Cynicism   Read more Interested in our process or methodology? Read more Any questions? Get in touch © 2024 All right reserved Data Protection Policy Cookie Policyenusen-US1726607292https://meaningful-brands.com

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