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AdExchanger | News and Views on Data-Driven Digital Advertising and MarketingAdExchanger provides news, analysis and events dedicated to the data-driven marketing space.AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing Topics Latest Marketers Agencies Publishers Technology Platforms Identity Measurement Data Privacy Artificial Intelligence CTV Commerce AdExplainer Exclusive Report Daily News Roundup Opinion All Columns Data-Driven Thinking On TV & Video The Sell Sider Content Studio Comic Contributor Guidelines About Us Advertise Become an AdHero Newsletter About Us Contact Us Events Programmatic I/O 2024 New York AdExchanger Awards Webinars All Events Network Events Podcasts AdExchanger Talks The Big Story Programmatic I/O New York Become an AdHero Subscribe Sign In Sign In Topics Latest Marketers Agencies Publishers Technology Platforms Identity Measurement Data Privacy Artificial Intelligence CTV Commerce AdExplainer Exclusive Report Daily News Roundup Opinion All Columns Data-Driven Thinking On TV & Video The Sell Sider Content Studio Comic Contributor Guidelines Events & Awards Programmatic I/O 2024 New York AdExchanger Awards Webinars All Events Network Events Podcasts AdExchanger Talks The Big Story Membership Member Exclusives Sign Up About Us Advertise Become an AdHero Newsletter About Us Contact Us CONNECT Latest Google antitrust Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. Google antitrust trial DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief AdExplainer How A 134-Year-Old US Law Still Defends Against Monopolies Today Data Privacy Roundup Trawling The Google Trial Exhibits For Privacy-Related Tidbits google The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial PODCAST: The Big Story Uncloaking A New Programmatic Scam Guest Column Lucas Long Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation Subscribe AdExchanger Daily Get our editors’ roundup delivered to your inbox every weekday. Daily Roundup Daily News Roundup What’s The Endgame For Gaming Ads?; Panning Gold From Sludge Popular Comic Comic: Court Is In Session Agencies How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters Google antitrust Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ google The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial Google antitrust trial Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial Must Read Commerce Media The Wonderful Brand Discusses Testing OOH And Online Snack Competition Wonderful hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs. Google antitrust trial Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. ad fraud How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites Publishers trafficking in pirated movies, TV shows and games sold programmatic ads alongside this stolen content, while using domain cloaking to obscure the “cashout sites” where the ads actually ran. Google antitrust trial Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza. CTV Roundup Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen. Commerce Media How Incrementality Tests Helped Newton Baby Ditch Branded Search In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience. Writers Sarah Sluis Uncloaking A New Programmatic Scam Allison Schiff DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief James Hercher The Wonderful Brand Discusses Testing OOH And Online Snack Competition Anthony Vargas AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster Alyssa Boyle The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial Victoria McNally How A 134-Year-Old US Law Still Defends Against Monopolies Today Podcasts AdExchanger Talks An AMA With Reddit’s New VP Of Ad Product It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful. Subscribe iTunes Soundcloud Spotify RSS The Big Story Uncloaking A New Programmatic Scam Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan. Subscribe iTunes Soundcloud Spotify RSS Join the AdExchanger Community Join Now Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile. 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