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Home - Advertising Standards Authority | Fostering Trust in AdvertisingThe Advertising Standards Authority (ASA) are responsible for promoting, regulating, and enforcing the highest standards in advertising.Home - Advertising Standards Authority | Fostering Trust in Advertising Skip to content Search About Us Meet the team The Code The Code Social Media Influencer Guidance Environmental and Green Advertising Complaints Complaints Process Make a Complaint Decisions Copy Advice News About Us Meet the team The Code The Code Social Media Influencer Guidance Environmental and Green Advertising Complaints Complaints Process Make a Complaint Decisions Copy Advice News ASA Influencer WebinarCatch up on our recent Influencer webinar with Garron Noone today. WatchNeed Copy Advice? Avail of our free copy advice serviceMore info Our Code Influencer Guidance Copy Advice Advertising Standards Authority Code Code of Standards for Advertising and Marketing Communications in Ireland The purpose of the Advertising Code is to ensure that every advertisement in Ireland is legal, decent, honest and truthful. The Code applies to all commercial marketing communications or ads across broadcast, print, sales promotions and online content that promote the sale of goods or services. Learn More Download the Code About Us The Advertising Standards Authority have been setting advertising standards in Ireland for over 40 years. We’re an independent organisation who are responsible for promoting the highest standards of advertising in Ireland and ensuring that all commercial marketing communications are ‘legal, decent, honest and truthful’. Learn More Guidance on Influencer Advertising and Marketing If in doubt, label it! Fresh guidance for Irish influencers on the clear labelling of ads on social media was published in 2023. The guidance was published by the Advertising Standards Authority and the Competition and Consumer Protection Commission (CCPC).  Learn More Latest News Environmental Advertising Complaints: Reinforcing Standards and Promoting Trust Environmental claims have emerged as a significant focus for the ASA, with advertisements requiring robust substantiation to ensure consumers are not misled. Recent Decisions – December 2024 16 advertisements across Online, Social Media, Email and Radio advertising were found to be in breach of the Advertising Standards Authority Code. ASA signs cooperation agreement with Coimisiún na Meán. Advertising Standards Authority signs agreement with Coimisiún na Meán to cooperate on matters of common interest relating to advertising and commercial marketing communication. View All Frequently asked questions Who is the Advertising Standards Authority? We are an organisation who set the standards for Advertising in Ireland. Read more here: About Us What does self-regulation mean? Self-regulation is a system by which the advertising industry activelyregulates itself. It contributes to responsible advertising and helpsbuild consumer trust. How do I make a complaint? If you would like to inform us about an advertisement that you feel does not comply with the Code, you can choose between completing an anonymous feedback form or making a formal complaint. Both forms can be found hereWe do not except complaints via phone, in person or social media.  What marketing communications are covered under the Code? The Code of Standards for Advertising and Marketing Communications in Ireland applies to ALL commercial marketing communications and to sales promotions that promote the sales of goods or services.  Can I make a complaint about an advertisement outside of Ireland? We deal with complaints regarding advertisements in Ireland only. However, if you wish to complain about an advertisement that appeared in media in another country, you can get in touch with an advertising regulator in that country e.g. for complaints relating to ads in the UK, including Northern Ireland, you can contact ASA UK, or for complaints relating to ads appearing in France, you can contact The ARPP. A full list of advertising regulators in Europe can be found on EASA’s website.  Who can make a complaint? Anyone can complain about any advertisement in Ireland.  How is the Advertising Standards Authority funded? The self-regulatory system is funded entirely by the advertising industry and involves no charge to consumers or to the State. Costs are shared across the industry, ensuring that all advertising sectors participate but that none exercises any special influence over our operations. This independent status is a key factor in maintaining public confidence in the self-regulatory system. Do you provide a Copy Advice Service Advertisers, agencies, media and promoters can obtain copy advice from the Advertising Standards Authority on whether a proposed marketing communication or sales promotion conforms to the Code.  Copy advice is communicated confidentially, is non-binding and is given free of charge. It is not definitive advice as to whether a proposed marketing communication or sales promotion would, if later complained about, lead to a finding by the Complaints Committee that it did or did not conform to the Code. Rather, it is an authorative opinion, given by the Executive, which does not bind the Advertising Standards Authority.The Advertising Standards Authority will be in no way liable for any consequences that flow from a decision to heed or ignore Copy Advice. What happens if an advertisement is found in breach of the code If an advertisement is found to be in breach of the Irish advertising Code, it must be removed and/or amended.In addition, decisions are released to the Irish media and often receive considerable media attention.  Relevant Documents Guidance on Influencer Advertising and Marketing Code - 7th Edition 2016 43rd Annual Report Strategic Priorities 2023 View All Follow us on social media LinkedIn Keep up to date with the Advertising Standards Authority’s organisational updates and news.  X Twitter We regulary share our organisational news, industry updates and important information. Follow us today!  Instagram We recently launched our new Instagram page. Stay informed by giving up a follow!  Sign up for Advertising Standards Authority updates Subscribe to our mailing list. Email Subscribe 7 Herbert Street, Dublin 2, D02 K838 (01) 6137040 contact@adstandards.ie Quick Links The Code About Us Make a Complaint Recent Complaint Decisions Documents Media Enquiries The Code About Us Make a Complaint Recent Complaint Decisions Documents Media Enquiries Policy Links Privacy Policy Cookie Policy (EU) Privacy Policy Cookie Policy (EU) Follow us on Social Media Linkedin Advertising Standards Authority for Ireland CLG t/a Advertising Standards Authority. Registered in Ireland under company number 82219. Registered office, 7 Herbert Street, Dublin 2, D02 K838. © Advertising Standards Authority 2025 Web Design by 2Cubed Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. 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