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Annalect - Too much data, not enough insight?Over a decade ago, Omnicom created Annalect to reimagine the future of marketing, at the crossroads of data, tech & analytics.Annalect - Too much data, not enough insight? OmniData-Powered MarketingFuture-Proofed TechOur TeamNewsBlogSearchMain menu Too much data, not enough insight?That’s never a problem with Omni — an open operating system for orchestrating better business outcomes. Fueled by a decade of innovation and 50,000 global users, Omni drives transformation through better consumer experiences, greater efficiency, and higher ROI. Meet Omni Data-Powered MarketingLeveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.Discover HowFuture-Proofed TechFuture-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.Explore SolutionsIn the NewsJanuary 9, 2025Digiday: Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES movesAs reported by Digiday, Omnicom Media Group has secured access to Roku viewer searches, allowing clients to fine-tune investment and messaging across the CTV space. As with other Omnicom Media Group partnerships announced at CES 2025, Annalect tech ties it all together. Brand-specific audiences created within Omni are sent to… Read moreJanuary 8, 2025Digiday: Omnicom Media Group expands its TikTok relationship to include search keyword accessAs announced by Digiday, a new partnership gives Omnicom Media Group (our parent company) visibility into organic search volume and keywords on TikTok. This data can be used to find creators and influencers that fit the goals of clients, generate more relevant content, and enable more effective paid search outcomes.… Read moreJanuary 7, 2025Digiday: At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via FlywheelAs reported today in Digiday, Omnicom’s Flywheel & Amazon have joined forces to unlock long-term customer value through extended data lookback, with Omni serving as the conduit. “We have this rich set of insights, and we integrate it into the workflow — from what we know about consumers to how… Read moreCorporateCareersLeadershipNewsLocationsContact UsSiteCookie SettingsPrivacy NoticeTerms of UseSupportOmni SupportAbout UsOver a decade ago, Omnicom created Annalect to reimagine the future of marketing, at the crossroads of data, tech & analytics.Today, Annalect is a 5,000-strong global specialty services company, delivering data-driven capabilities proven to drive better business outcomes for our clients.Copyright © 2024 Annalect. An Omnicom Media Group Company.enusen-US1738845601https://annalect.com

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